The Charburger Conquest: 7 Surprising New The Habit Burger Grill Locations & Massive 2025 Expansion Plans

The Habit Burger Grill, the California-based fast-casual sensation, is experiencing a period of explosive growth, positioning itself as a major player in the burger wars for 2025 and beyond. What started as a single location in Santa Barbara in 1969 has now grown into a sprawling empire of over 380 restaurants across 14 U.S. states and several international markets, with new locations opening at a rapid pace this year.

The company’s strategic expansion, heavily fueled by its 2020 acquisition by the global powerhouse Yum! Brands, is focusing on key growth areas, particularly the Southeast and new international territories. If you're wondering where you can find the next award-winning Charburger, the answer is likely "coming soon" to a city near you, with several major openings slated for mid-to-late 2025.

The Habit Burger Grill: A Global Expansion Snapshot (2025 Update)

The Habit Burger Grill’s growth strategy is a direct result of being integrated into the Yum! Brands portfolio, which also owns iconic chains like KFC, Pizza Hut, and Taco Bell. This partnership provides the capital and infrastructure necessary to accelerate new store development, particularly focusing on high-traffic, convenience-driven formats like drive-thru locations.

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As of late 2024 and heading into 2025, the chain operates more than 380 locations. The vast majority are concentrated in the U.S., but the brand’s footprint is steadily expanding overseas, with a clear focus on the Asian market.

Key Growth Metrics & Milestones

• Total Locations: Over 380 restaurants worldwide.
• U.S. States: Currently operating in 14 states.
• Acquisition: Acquired by Yum! Brands for approximately $375 million in March 2020.
• Industry Recognition: Named one of the Top 10 fastest-growing restaurant chains by Yelp for 2024.

The Hottest New Domestic Locations Slated for 2025

The biggest news in The Habit's domestic expansion is the targeted growth in the Southeast and continued infill in its home state of California. The company is strategically opening restaurants in thriving culinary markets, ensuring the famous Charburger, Santa Barbara Char, and Tempura Green Beans are accessible to millions of new customers.

Here are some of the most anticipated and recently confirmed new locations and market expansions:

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1. Jacksonville, Florida: A Major Market Entry

Florida is a major focus, with The Habit Burger Grill set to open three new locations in the Jacksonville area alone by late 2025. This move significantly enhances the city's culinary landscape, bringing the signature Charburger experience to a rapidly growing metropolitan area. One of the specific targets is a North Jacksonville location, expected to open in mid- to late-2025.

2. Northern California Infill: The Sacramento-Area Boost

While The Habit is a California original, the expansion continues within the Golden State. Two new locations are confirmed for the Sacramento-area, further solidifying the brand's presence in Northern California and ensuring residents have more convenient access to their flame-grilled favorites.

3. North Carolina: Expanding the Southern Footprint

The Habit continues its march through the Carolinas. Early 2024 saw the debut of the sixth North Carolina store in Denver, near Charlotte. This consistent growth shows a commitment to making North Carolina a core market outside of the West Coast.

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4. New Jersey: Drive-Thru Dominance

The East Coast is also seeing significant investment. A new location in Hamilton, New Jersey, marked the 17th store in the state and notably featured a drive-thru. The focus on drive-thru accessibility is a key strategy for the post-acquisition era, catering to customer convenience.

5. Upstate South Carolina: Spartanburg's New Habit

The Upstate region of South Carolina is welcoming its sixth Habit Burger Grill location in Spartanburg. This expansion into secondary markets demonstrates the brand's confidence in its broad appeal beyond major coastal cities.

6. Southern California: Moorpark's New Restaurant

Staying true to its roots, a new Southern California restaurant opened in Moorpark. These strategic openings in its home territory maintain market share and cater to its loyal, original customer base.

The International Charburger Invasion: New Global Markets

The Habit Burger Grill’s international expansion is a crucial part of its long-term strategy, leveraging Yum! Brands’ global network. The focus is on establishing a strong presence in Asia, where the fast-casual concept is rapidly gaining popularity.

South Korea: The Next Major Target

The most exciting news on the international front is the planned expansion into South Korea. This will be the next major international growth target for the burger-centric restaurant, following its successful ventures in other Asian markets. The move signals a major commitment to becoming a truly global brand.

Existing International Footprint

The Habit has already proven its global appeal with successful operations in a few key markets:

• Shanghai, China: The Habit made its mark here in 2017 and quickly rose to the #1 spot in Shanghai's burger category.
• Phnom Penh, Cambodia: The brand expanded into Cambodia in 2020, demonstrating its adaptability to diverse consumer tastes.

The success in these initial international ventures provides a strong foundation for the upcoming South Korea launch, promising a new wave of global Charburger fans.

Beyond the Charburger: LSI Keywords and Menu Entities Driving Growth

While the award-winning Charburger with Cheese—often topped with caramelized onions—is the cornerstone of the menu, The Habit’s broad, California-inspired menu is a key driver of its expansion and topical authority. The diverse offerings help the chain appeal to a wider audience than traditional burger joints.

The menu features an extensive list of non-burger items that are essential LSI keywords for the brand's identity:

• Signature Sandwiches: Including the popular Ahi Tuna Filet Sandwich, Sirloin Steak Sandwich, and Grilled Chicken Club.
• Salads: A wide range of fresh, customizable salads, often featuring the same high-quality proteins as the sandwiches.
• Other Burgers & Sides: The Double Charburger, the Veggie Burger with Cheese, and the famous French Fries and Onion Rings.

This commitment to a diverse menu, combined with the strategic backing of Yum! Brands and a focus on convenient drive-thru locations, is why The Habit Burger Grill is not just expanding its locations, but is fundamentally changing the landscape of the fast-casual industry in 2025.