10 Shocking Secrets Behind FoxyBae Hair Products: Why This Brand Is Still Dominating In 2025

FoxyBae Hair Products has cemented its status as a powerhouse in the beauty industry, transitioning from a viral West Coast brand to a global force in salon-grade hair styling. As of December 2025, the brand continues to dominate the market with its blend of vibrant aesthetics, advanced styling technology, and commitment to clean hair care formulations.

The secret to its sustained relevance lies in a strategic focus on innovation, particularly in its electronic tools and a recent major corporate shift that has injected new capital and resources. Whether you are a loyal customer or just curious about the hype, understanding the current state of FoxyBae—from its founder's journey to its latest product technology—is essential to grasping its impact.

The Entrepreneurial Journey of FoxyBae Co-Founder Miguel Gauthier

The foundation of the FoxyBae brand is rooted in the vision of its co-founder, Miguel Gauthier. He played a pivotal role in establishing the company as a key player in the direct-to-consumer hair care and styling tool market.

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• Name: Miguel Gauthier
• Role: Co-Founder and former CEO of FoxyBae Hair
• Founding Year: FoxyBae was established in 2017.
• Location: The brand was founded and based in Los Angeles, California.
• Business Model: Gauthier built an omnichannel hair care brand, offering both a comprehensive line of "wet products" (shampoos, masks, sprays) and electronic styling tools.
• Major Acquisition: Gauthier successfully sold FoxyBae to Boosted Commerce in early 2022, marking a significant milestone in the company's history and providing the resources for its current expansion.
• Legacy: His entrepreneurial journey is a case study in scaling an e-commerce beauty brand through viral marketing and product quality, ultimately leading to a successful exit.

The 2025 Technology & Corporate Shift That Changed Everything

The biggest news for FoxyBae in recent years was the acquisition by Boosted Commerce, a firm specializing in acquiring and scaling top-tier third-party sellers on the Amazon marketplace and beyond. This strategic move has propelled FoxyBae into a new era of growth and technological advancement.

The Boosted Commerce Influence

The acquisition, finalized in 2022, provided FoxyBae with the infrastructure and capital to aggressively pursue market share. Keith Richman, co-founder and CEO of Boosted Commerce, highlighted FoxyBae’s strong brand identity and loyal customer base as key reasons for the investment.

The company has continued to innovate, with a major teaser campaign launched in April 2025 hinting at a new product line or market expansion. This focus on continuous product development keeps the brand fresh in a competitive landscape.

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Cutting-Edge Styling Tool Technology

FoxyBae’s tools are not just aesthetically pleasing; they incorporate advanced technology designed for salon-quality results and hair health. The brand’s commitment to tech-forward styling is evident in their current top-selling devices.

• Ionic Technology: Tools like the Globetrotter High Speed Ionic Hair Dryer utilize negative ions to break down water molecules quickly, significantly reducing drying time and sealing the hair cuticle. This results in smoother, shinier hair with less frizz.
• Ceramic & Tourmaline: Many of their styling tools, including the interchangeable hair tools, feature Ceramic or Tourmaline barrels. These materials ensure even heat distribution, preventing hot spots that can damage hair.
• Infrared Heat: The Hottie Hot XL round brush uses Infrared Thermal technology. This type of heat penetrates the hair shaft from the inside out, which is gentler and helps maintain the hair’s natural moisture.
• Hot Airflow Technology: The innovative Wet-to-Slay 2-in-1 Hot Air Styler combines a dryer and straightener using advanced Hot Airflow Technology. This allows users to dry and style in one step, often at lower heat settings than traditional tools, saving time and reducing heat exposure.

The 7 Must-Have FoxyBae Best Sellers of 2025

FoxyBae’s product line is split between high-performance electronic styling tools and a comprehensive range of hair care essentials. These products are consistently ranked as best sellers, driven by positive customer reviews and their unique formulations.

1. Super Styler Pro+ (Hair Dryer & Multi-Styler)

This is FoxyBae’s ultimate all-in-one styling solution, often compared to high-end multi-stylers but at a more accessible price point. It features multiple attachments, including a blowout brush and a curling attachment, making it a versatile tool for drying, curling, straightening, and adding volume to long, thick hair. The Blush Shimmer edition is particularly popular.

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2. Insta-Bae 3 Minute Hair Mask

A cult-favorite hair care essential. This mask is designed for rapid deep conditioning, delivering intense hydration and repair in just three minutes. It’s a crucial product for maintaining the health of hair frequently styled with heat.

3. Turned Up Volumizing Dry Shampoo + Biotin

This product is a standout because of its formulation. It not only absorbs excess oil to refresh hair but is also infused with Biotin, a key entity known for promoting healthier, stronger strands and volume. Customers frequently praise its pleasant scent and volumizing effect.

4. Bye Bye Flyaways Taming Wand

This unique product is a styling game-changer, designed to smooth down stubborn flyaways and baby hairs without leaving a crunchy residue. It's an indispensable finishing product for sleek, polished hairstyles.

5. Globetrotter High Speed Ionic Hair Dryer

The Globetrotter is prized for its powerful, high-speed drying capabilities, thanks to its Ionic Technology. It’s lightweight and compact, making it a favorite for both home use and travel.

6. Cool AF Heat Protectant Spray

A non-negotiable step in any heat styling routine. This spray is formulated to protect hair from thermal damage and leaves hair feeling shiny and soft. Like the dry shampoo, it is also infused with Biotin for added health benefits.

7. Twirl Boss Titanium Rotating Curler

For effortless curls, the Twirl Boss utilizes a rotating Titanium barrel. Titanium is a durable material that heats up quickly and maintains a consistent temperature, ensuring long-lasting, bouncy curls with minimal effort.

The FoxyBae Hair Care Philosophy: Clean and Conscious Beauty

Beyond the advanced tools, FoxyBae has built a strong topical authority in the hair care space by adhering to a clean beauty standard. Their "wet products"—shampoos, conditioners, masks, and sprays—are consciously formulated to be gentle on all hair types.

A core part of the FoxyBae philosophy is the commitment to being Sulfate-Free, Paraben-Free, and Cruelty-Free. This focus on eliminating harsh chemicals while maintaining high performance is a major draw for modern, health-conscious consumers.

The inclusion of nourishing entities like Biotin and high-quality ingredients in their masks and heat protectants ensures that the products are promoting healthier strands, not just temporary styling. This dual focus on both protection and performance is what keeps FoxyBae relevant in the rapidly evolving beauty market of 2025.

In conclusion, FoxyBae's continued success is a result of smart corporate strategy—the Boosted Commerce acquisition—coupled with a relentless pursuit of technological excellence in its tools, such as Ionic, Ceramic, and Infrared heat. By offering salon-grade results through products like the Super Styler Pro+ and maintaining a clean, effective hair care line, FoxyBae has solidified its position as a go-to brand for modern hair styling enthusiasts.