The Safelite Father And Son: Unmasking The Actors Behind The Viral 'Perfecting Your Swing' Commercial (2024 Update)

As of December 2025, the Safelite AutoGlass commercial featuring a father and son duo trying to "perfect their swing" has become one of the most recognizable and talked-about ads on television. This particular campaign, officially titled 'Perfecting Your Swing' and released in late 2024, captures a relatable moment of accidental damage—a common theme in Safelite's advertising—and has driven massive curiosity about the talented actors who bring the scenario to life. The commercial is lauded for its fresh, everyday approach to promoting the brand's mobile auto glass repair service, reinforcing the famous "Safelite Repair, Safelite Replace!" jingle. The success of the 'Perfecting Your Swing' commercial lies in the authentic, though slightly exaggerated, dynamic between the father and son after a baseball mishap results in a cracked windshield. This article provides the most current, in-depth profile of the actors who have captured the public's attention, along with the latest updates on the enduring Safelite advertising strategy.

The Cast of 'Perfecting Your Swing' Safelite Commercial (2024)

The father and son commercial, which premiered in September 2024, is part of Safelite's ongoing effort to connect with customers through relatable, slice-of-life moments. The actors cast as the father and son are both professional performers with diverse backgrounds in theatre, film, and television.

Alex Benito Rodriguez (The Father)

Alex Benito Rodriguez is the actor who plays the patient, yet slightly frustrated, father in the 'Perfecting Your Swing' commercial. He is a multi-talented artist based in Chicago, Illinois, known for his work across various mediums.

• Role in Safelite Ad: Father (Dad)
• Location: Chicago, IL (Based)
• Primary Profession: Actor, Theatre Maker, Teaching Artist
• Education: Alumnus of the University of Illinois Chicago (UIC) School of Theatre & Music.
• Notable TV/Film Credits: He has a recurring role as 'Alex' on the popular NBC series *Chicago Fire*. His other credits include independent films like *The Layover* and *Serenity Beyond Despair*, showcasing his versatile acting range.
• Artistic Focus: Rodriguez is also a visual artist and mover, bringing a multidisciplinary approach to his work, which emphasizes transformation and connection.
• Commercial Work: His resume lists commercial work for major brands, including Jim Beam and Insure On The Spot, with Safelite being a prominent addition.

Adrian Raul Bustamante (The Son)

The young actor who plays the son, whose baseball swing causes the accidental windshield damage, has been identified in industry discussions as Adrian Raul Bustamante. While official press releases are often sparse on child actor details, Bustamante has gained significant recognition for his memorable and energetic performance in the ad.

• Role in Safelite Ad: Son
• Notable Recognition: He is the child actor responsible for the commercial's key inciting incident, delivering the line that sets up the need for Safelite's quick mobile service.
• Career Trajectory: Like many child actors, Adrian Raul Bustamante is building a career through commercial work, which often serves as a springboard for future television and film roles.
• Audience Reaction: The son's character has generated significant buzz online, with many viewers praising the casting for its authentic portrayal of a child's reaction to a mishap.

The Storyline and Why the Commercial Resonates

The 'Perfecting Your Swing' commercial taps into a universal experience: the accidental damage that can happen during everyday activities, especially with children. The short narrative is highly effective in communicating Safelite's core value proposition.

The scene opens with the father (Alex Benito Rodriguez) and son (Adrian Raul Bustamante) practicing baseball in their driveway. The son takes a swing, and the ball, instead of going over the fence, smashes directly into a car's windshield. The father's immediate, relatable reaction—a mixture of disbelief and exasperation—is instantly cut short by the practical solution. The storyline quickly transitions to the convenience of Safelite's mobile service, where the technician comes directly to the customer's location to perform the repair or replacement.

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This commercial is a perfect example of Safelite's modern advertising strategy. It moves past simply showing a repair shop and instead focuses on the Safelite Advantage—convenience, speed, and the ability to get service wherever the customer is. The narrative structure is simple: problem (cracked windshield), emotional reaction (the father/son dynamic), and solution (Safelite mobile service).

Safelite's Advertising Strategy and Topical Authority

Safelite AutoGlass, a major player in the Auto Parts & Repair industry, consistently invests heavily in its advertising campaigns, spending over $100 million annually on digital and national TV ads. This high-profile strategy ensures their commercials, including the father and son spot, maintain significant topical authority and brand recognition.

The Power of the Jingle and Memorable Characters

The 'Perfecting Your Swing' ad successfully integrates the company's iconic and highly effective jingle: "Safelite Repair, Safelite Replace!" This sonic branding is a cornerstone of their campaigns and is instantly recognizable to millions of viewers. The ads, created by agencies like Ron Foth Advertising, intentionally use relatable, everyday characters rather than celebrity endorsements, which helps to keep the focus on the service itself.

Key Entities and LSI Keywords in the Campaign:

The Safelite advertising ecosystem is built around key entities and concepts that reinforce their service promise, which is why the father and son commercial is so effective. These include:

• Safelite AutoGlass: The primary brand entity.
• Windshield Repair and Replacement: The core service offerings.
• Mobile Service: The convenience factor, often highlighted as coming "to you for free."
• The Safelite Advantage: The company's promise of quality, convenience, and advanced technology in their repairs.
• D'Ieteren Group: The parent company, providing corporate authority and stability to the brand.
• Advanced Safety Features: Modern Safelite commercials often mention the importance of properly calibrating safety features after a windshield replacement, adding a layer of technical authority.

The father and son commercial, with its simple, relatable plot and memorable actors, continues to be a staple of Safelite's 2024-2025 advertising cycle. It proves that a short, well-cast commercial centered on a common mishap can be incredibly successful at driving brand awareness and service inquiries for auto glass repair and windshield replacement across the country. The chemistry between Alex Benito Rodriguez and Adrian Raul Bustamante is a key element in making the ad not just informative, but genuinely engaging.