5 Shocking Facts About The Rumor: Did Jeep Drop Bruce Springsteen In 2025?

The viral question, "Did Jeep drop Bruce Springsteen in 2025?" is a persistent rumor that continues to circulate on social media, but the definitive answer, as of December 14, 2025, is a clear no—because there was no active contract for Jeep to drop. The claim stems from a misunderstanding of a past controversy, a fake news cycle, and the reality of Jeep's current marketing strategy. This article will set the record straight, providing the latest updates on the status of the "Boss" and the iconic American automotive brand, detailing the full story of their brief but controversial 2021 partnership and revealing the true star of the 2025 Super Bowl advertising campaign. The original partnership, centered around the powerful "The Middle" Super Bowl LV commercial, was a one-off campaign that was temporarily pulled in 2021, not a long-term endorsement deal that extended into 2025. The latest information confirms that Jeep's major marketing push for the 2025 Super Bowl featured a completely different Hollywood icon, effectively debunking the false claim that a new Springsteen deal was terminated this year.

Bruce Springsteen: The Boss's Biography and Financial Profile (2025 Update)

Bruce Frederick Joseph Springsteen, affectionately nicknamed "The Boss," is one of the most celebrated and influential figures in American rock music history. His career spans over five decades, marked by his powerful storytelling, working-class anthems, and marathon live performances with the E Street Band. The persistent rumors about his commercial partnerships do little to dampen his legendary status or his robust financial standing.

• Full Name: Bruce Frederick Joseph Springsteen
• Nickname: The Boss
• Born: September 23, 1949 (Age 76 in 2025)
• Birthplace: Long Branch, New Jersey, U.S.
• Residence: Colts Neck, New Jersey
• Spouse: Patti Scialfa (m. 1991)
• Children: Evan James Springsteen, Jessica Rae Springsteen, Sam Ryan Springsteen
• Genres: Rock, Heartland Rock, Folk Rock
• Key Albums/Songs: Born to Run, Darkness on the Edge of Town, Born in the U.S.A., "Thunder Road," "Dancing in the Dark"
• Awards/Honors: 20 Grammy Awards, two Golden Globes, an Academy Award, induction into the Rock and Roll Hall of Fame (1999), Presidential Medal of Freedom (2016).
• Estimated Net Worth (2025): Bruce Springsteen's net worth in 2025 is estimated to be between $750 million and $1.2 billion, largely due to the sale of his master recordings and publishing rights to Sony Music Group in late 2021 for an estimated $500 million.

The Truth About the Jeep-Springsteen 2025 Rumor: No Contract to Drop

The notion that Jeep "dropped" Bruce Springsteen in 2025 is not based on any new, active advertising campaign. This specific rumor is categorized as a piece of fake news that re-emerges periodically, capitalizing on the residual controversy from the original 2021 event.

The key facts that debunk the 2025 claim are:

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1. No Standing Contract: The collaboration for the "The Middle" commercial was a single, high-profile project for Super Bowl LV. Once the ad ran and the subsequent controversy was resolved, the formal, standing contract between the artist and Jeep (a brand of Stellantis) concluded. There was no multi-year endorsement deal in place for the company to terminate in 2025.
2. The Real 2025 Super Bowl Star: Stellantis, the parent company of Jeep, confirmed its return to Super Bowl advertising for Super Bowl LIX (February 9, 2025). The two-minute commercial, titled "Owner's Manual," did not feature Bruce Springsteen. Instead, the lead role was taken by legendary actor and film icon, Harrison Ford. This confirms Jeep’s 2025 marketing focus was on a new celebrity spokesperson and a new creative direction, completely separate from the 2021 campaign.
3. Focus on New Models: Jeep’s 2025 Super Bowl ad was part of a larger marketing push for their new model lineup and brand messaging, which centered on the theme of ownership and exploration, shifting the focus from the national unity theme of the 2021 ad.

Therefore, the question of "Did Jeep drop Springsteen in 2025?" is fundamentally flawed. The two entities simply did not have an active partnership at that time. The company’s decision to use Harrison Ford for the 2025 campaign demonstrates a clear movement toward a fresh advertising approach.

Revisiting the 2021 Controversy: The Real Pause and Restoration

The persistent nature of the 2025 rumor is directly linked to the legitimate, though temporary, crisis that occurred back in 2021. The incident involved the immediate removal of the Super Bowl commercial following a public revelation about Bruce Springsteen’s legal issues. This is the only time Jeep ever "dropped" or "paused" the advertisement.

The Initial "The Middle" Commercial

The "The Middle" commercial, which aired during Super Bowl LV in February 2021, was significant for several reasons. It was the first-ever commercial appearance by Bruce Springsteen, known for his long-standing refusal to participate in advertisements. The two-minute spot was a powerful, non-partisan call for unity and reconciliation in America, delivered by Springsteen's voice-over and set in the heartland of the U.S. It was widely praised for its message and artistic merit.

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The DWI Revelation and Ad Pull

Just days after the Super Bowl, news broke that Springsteen had been arrested three months prior, in November 2020, at the Gateway National Recreation Area in New Jersey. The charges included Driving While Intoxicated (DWI), reckless driving, and consuming alcohol in a closed area. In response to the backlash and the conflict between the ad’s message of unity and the legal charges, Jeep immediately pulled the commercial from all its digital and social media platforms, including YouTube, Twitter, and Facebook. This action was a decisive move to protect the brand's image.

The Final Resolution and Ad Restoration

The controversy reached its resolution in a virtual court hearing in 2021. The outcome was favorable to Springsteen and, subsequently, to the Jeep brand.

• Charges Dismissed: Prosecutors dropped the DWI and reckless driving charges after conceding that Springsteen’s blood alcohol content (BAC) was below the legal limit (.02, with the legal limit being .08 for New Jersey).
• Guilty Plea: Springsteen pleaded guilty to the lesser charge of consuming a small amount of tequila in a closed area, resulting in a fine of $500 and court fees.
• The Ad's Return: Crucially, hours after the DWI charges were officially dismissed and the legal matter was resolved, Jeep restored the "The Middle" commercial to its social media channels. This act signaled that the brand considered the matter closed and stood by the spirit of the commercial and its star.

The restoration of the ad is the final piece of the story, confirming that the partnership was not permanently "dropped," but merely paused during a period of legal uncertainty. The current 2025 rumor is simply a rehash of this old, resolved story, ignoring both the 2021 resolution and the 2025 reality of Harrison Ford's involvement with the Stellantis brand.

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Key Entities and Topical Authority

Understanding the full context requires familiarity with the key entities involved in this story, which spans marketing, automotive, and music industries:

• Stellantis: The multinational automotive corporation that owns the Jeep brand.
• Super Bowl LV (2021): The event where the "The Middle" commercial first aired.
• Super Bowl LIX (2025): The event where Jeep's "Owner's Manual" commercial, starring Harrison Ford, aired.
• "The Middle": The title of the 2021 two-minute Jeep commercial.
• "Owner's Manual": The title of the 2025 two-minute Jeep commercial.
• Harrison Ford: The celebrity spokesperson for the Jeep 2025 Super Bowl campaign.
• DWI/Reckless Driving: The initial, dismissed charges against Springsteen.
• Consuming Alcohol in a Closed Area: The lesser charge Springsteen pleaded guilty to.
• Gateway National Recreation Area: The location of Springsteen's 2020 arrest.
• E Street Band: Springsteen's long-time backing band.
• Sony Music Group: The company that acquired Springsteen's music catalog.

In summary, the 2025 rumor is completely unsubstantiated. Jeep has moved on with a new celebrity for its major 2025 advertising push, while the 2021 controversy was resolved with the charges against Bruce Springsteen being dismissed and the original commercial being reinstated. The Boss’s relationship with the brand was a one-time event that ended amicably after a brief, necessary pause.