5 Secrets Behind Ayers Leather Shop's 75+ Year Legacy In Greenville, SC

Ayers Leather Shop in Greenville, South Carolina, is much more than a retail store; it is a living monument to timeless craftsmanship and enduring family legacy. As of December 14, 2025, this iconic establishment is proudly celebrating over 75 years of continuous operation, making it one of downtown Greenville's oldest and most treasured family-run businesses. From its humble beginnings in 1950 to its current status as a beacon for premium leather goods and expert repair services, the shop’s story is deeply interwoven with the fabric of the Upstate community. The shop’s remarkable journey through seven decades of retail evolution—including a significant move from its Main Street location—is a testament to the dedication of the Ayers family. They have successfully navigated changing consumer tastes and economic shifts by prioritizing quality, personalized service, and a passion for genuine leatherwork. This article delves into the unique history, the current offerings, and the family figures who have kept this Greenville institution thriving for three generations.

The Ayers Family Legacy: A Brief Biography of a Greenville Institution

The story of Ayers Leather Shop is rooted in a dramatic, life-altering event that ultimately led to the creation of a beloved local business. The shop’s history is defined by the resilience and dedication of its founding and succeeding family members:

• Elrod Ayers (Founder): A World War II veteran, Elrod’s path to becoming a master leather craftsman began unexpectedly after he was shot in the leg. Unable to return to his physically demanding job, he was inspired to pursue a less strenuous trade. With just $50, he and his wife, Charlotte, opened the shop, initially focusing on shoe and leather repair. His vision established the foundation for the business’s commitment to quality and service.
• Charlotte Ayers (Co-Founder): She was instrumental in the shop's early success, working alongside Elrod to manage the business and build a loyal customer base in downtown Greenville.
• Deb Ayers (Second Generation Owner): As the daughter of the founders, Deb took the reins and guided the business through decades of growth and change, including the significant move from the long-time Main Street location. She is credited with maintaining the shop's reputation for unique, rare, and high-quality leather gifts.
• Payton Ayers Agnew (Third Generation): Deb’s son, Payton, represents the third generation of the Ayers family to work at the shop. His involvement ensures the continuation of the family's legacy, bringing a fresh perspective while honoring the traditional craftsmanship the shop is known for, especially in the specialized field of luggage repair.

Established in 1950, Ayers Leather Shop has solidified its place as one of the second-oldest downtown retailers in Greenville, a remarkable feat in a rapidly changing city.

Timeless Craftsmanship: What Makes Ayers Leather Goods Unique?

The core of Ayers Leather Shop’s enduring success lies in its specialization in premium leather goods and the emphasis on items that are built to last. Unlike mass-produced accessories, the products here are often seen as investments in quality, making the shop a premier destination for leather enthusiasts across Upstate South Carolina.

The Product Range: From Wallets to Custom Briefcases

The shop offers an extensive and carefully curated selection of leather accessories and unique gifts. The focus is on quality materials and classic designs that transcend fleeting trends. Key product categories include:

• Wallets and Belts: Handcrafted with durable materials, these are staples of the shop, known for their longevity and classic appeal.
• Handbags and Accessories: A variety of stylish and functional leather handbags, as well as smaller leather accessories, are available, specializing in unique and hard-to-find items.
• Briefcases and Travel Goods: Catering to professionals and travelers, the shop provides high-quality briefcases and travel bags designed for durability.
• Unique Gifts: Ayers is renowned for offering rare and distinctive leather gifts, making it a go-to spot for special occasions. They have even inspired local products, such as an "Ayers Leather Shop" scented candle, showcasing their cultural impact.

The commitment to quality means that each piece of leatherwork, whether a belt or a handbag, is viewed as a potential heirloom. This philosophy of "buy it once and buy it right" resonates deeply with customers seeking an alternative to fast fashion. The dedication to timeless craftsmanship is a major factor in the shop’s topical authority within the luxury and durable goods market.

Expert Leather and Luggage Repair Services: The Unsung Heroes

While the retail side brings in new customers, the exceptional repair service is arguably the secret weapon that has sustained Ayers Leather Shop for over 75 years. In an era where many items are simply discarded, Ayers offers a valuable service that promotes sustainability and preserves sentimental value.

Preserving and Restoring Valuable Items

The shop is celebrated for its ability to restore cherished items to a like-new condition, a service that builds deep customer loyalty. Key repair services include:

• Leather Repair: Expert repair of various leather goods, from jackets and purses to worn-out furniture pieces. The craftsmanship ensures timely service and exceptional results.
• Luggage Repair: As an authorized service center for several major brands, Ayers is a critical resource for travelers. They specialize in fixing briefcases, suitcases, and other travel bags, often saving customers the cost of a full replacement.
• Custom Leatherwork: Beyond repair, the shop also handles custom leather projects, showcasing the depth of their leatherworking skills.

This dual focus on both selling new, premium products and expertly repairing old ones creates a comprehensive ecosystem for leather enthusiasts. The repair division acts as a vital entity, reinforcing the shop’s reputation as the local authority on all things leather.

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The Current Status and Location: Visiting the Iconic Shop

After decades on Main Street, Ayers Leather Shop made a significant move in August 2015, relocating just around the corner to a new, brighter space. This move, while changing their exact address, kept them firmly rooted in the heart of downtown Greenville, ensuring they remained accessible to their loyal clientele and new visitors.

Essential Information for Your Visit

For those looking to experience the third-generation family business firsthand, here is the most current and relevant information:

• Current Location: 17 W North St, Greenville, SC 29601. This location is just a half-block away from their long-time Main Street home.
• Phone Number: (864) 232-9413.
• Ownership: Led by Deb Ayers and her son, Payton Ayers Agnew, the shop continues to operate with a strong family presence.
• Legacy Focus: The shop’s 75th anniversary is a major milestone, celebrating its status as a historical and cultural entity in the Greenville business landscape.

A visit to Ayers Leather Shop offers a chance to step back in time and witness a genuine, uncompromised commitment to quality that is increasingly rare in modern retail. Whether you are seeking a custom leather belt, a unique gift, or professional luggage repair, Ayers Leather Shop stands as a testament to the enduring power of a dedicated family business.