5 Unbreakable Ways Chris Paul And Brother C.J. Paul Are Building A Media Empire After His Clippers Release

The legendary partnership between NBA star Chris Paul and his older brother, Charles "C.J." Paul, has reached a critical new phase in December 2025, moving from the sidelines to the boardroom. While the sports world reels from the shock of the Los Angeles Clippers' decision to release the veteran point guard earlier this month, the Paul brothers are demonstrating that the true family business is not just basketball, but a burgeoning off-court empire. Their latest and most ambitious joint venture, a media and entertainment company, solidifies C.J.'s role as the indispensable business partner and strategic force behind "The Point God." This deep dive reveals how C.J. Paul, a former athlete himself, has transitioned from being Chris Paul's loyal confidant and athletic manager to becoming the President of a dynamic new venture, ensuring that Chris Paul's legacy and influence extend far beyond the hardwood. Their story is a masterclass in family-driven business, leveraging a Hall of Fame career into a multi-faceted brand collective.

The Indispensable Partner: A Complete Biography of Charles "C.J." Paul

The narrative of Chris Paul's success is incomplete without recognizing the foundational support and business acumen of his only sibling, Charles "C.J." Paul. C.J. is not merely "Chris Paul's brother"; he is a former college athlete and the core operational mind of the Paul family's business endeavors.

• Full Name: Charles Edward Paul Jr. (Commonly known as C.J. Paul)
• Parents: Charles Edward Paul Sr. and Robin Jones Paul
• Hometown: Winston-Salem and Clemmons, North Carolina
• Sibling: Christopher Emmanuel "Chris" Paul Sr.
• Education/Athletics: Played college basketball as a scholarship-holding athlete at Hampton University before finishing his collegiate career at the University of South Carolina-Upstate.
• Primary Role: Athletic Manager, Business Partner, and President of Ohh Dip!!! Entertainment.
• Key Business Entities: Co-Founder of Ohh Dip!!! Entertainment and key executive within the Chris Paul Collective.

C.J.'s background as a college basketball player gives him a unique, firsthand understanding of the demands and pressures of elite athletics. This perspective has been invaluable in his long-standing role as Chris Paul's athletic manager, where he has handled logistics, scheduling, and brand management for the future Hall of Famer.

From Court to Content: The Rise of Ohh Dip!!! Entertainment

The most recent and significant collaboration between the two brothers is the launch of their new media and production company, Ohh Dip!!! Entertainment. This venture is the clearest signal yet that the Paul family is focused on building an enduring legacy in the digital content space. This company is a far cry from a simple side project. It is structured to be a major player in the entertainment industry, focused on creating premium, long-form content across various platforms.

1. C.J. Paul’s Strategic Leadership as President

The company's leadership structure highlights C.J.'s elevated role from manager to executive. C.J. Paul holds the title of President of Ohh Dip!!! Entertainment, handling the day-to-day operations and strategic direction of the content slate. Chris Paul, as the Founder, provides the star power, vision, and network, while C.J. ensures the execution is flawless. Their combined effort is designed to produce compelling stories that resonate with diverse audiences, moving beyond typical sports documentaries.

2. The Chris Paul Collective: A Business Ecosystem

Ohh Dip!!! Entertainment is a core vertical within a larger umbrella organization known as the Chris Paul Collective. This collective is the formal structure housing all of Paul's off-court business interests, demonstrating a highly organized approach to brand monetization and investment. The collective includes several distinct entities, all benefiting from the Paul brothers' coordinated management:

• CP3, LLC: The initial entity for Chris Paul's core business and personal brand operations.
• Good Eat'n: Paul's successful, plant-based snack brand, tapping into the rapidly growing market for healthy food alternatives.
• Words + Pictures Partnership: A strategic alliance with a major documentary studio to produce high-quality, non-scripted content, further solidifying their commitment to media production.

This multi-pronged approach, managed by the brothers, ensures that Chris Paul's influence is felt across sports, media, and consumer goods.

The Foundation of Trust: Family, Philanthropy, and The CP3 Brand

The professional partnership between the Paul brothers is deeply rooted in their family values and shared commitment to their hometown of Winston-Salem, North Carolina. This foundation of trust is the secret ingredient that allows their business ventures to thrive.

3. The Chris Paul Family Foundation

While C.J. is the President of the media company, his involvement in the Chris Paul Family Foundation is integral to the entire brand's ethos. The foundation, a fiscally sponsored project of the Edward Charles Foundation, is dedicated to positively impacting lives through education, health, and wellness programs. The foundation’s work, which often focuses on underserved communities in North Carolina and beyond, allows the Paul brothers to leverage the CP3 brand for genuine social good.

4. Navigating the NBA Spotlight: The 'Ejection' Incident

The intensity of their bond was famously highlighted during a Houston Rockets vs. Utah Jazz playoff game. C.J. Paul, sitting courtside, was briefly ejected from the game after a referee mistakenly thought he was a disgruntled fan or an unauthorized person. Chris Paul's immediate, passionate defense of his brother on the court—insisting the official had made a mistake—showcased the fierce loyalty that defines their relationship. This incident, though minor, became a viral moment that humanized the family dynamic and reinforced C.J.'s permanent presence in Chris's corner.

5. The Post-NBA Future: A Legacy Beyond Basketball

With Chris Paul's recent release by the Los Angeles Clippers in December 2025, the focus on the Paul Collective and Ohh Dip!!! Entertainment will only intensify. This release, though surprising for a player nicknamed "The Point God," marks a definitive pivot point. Chris Paul, a 12-time NBA All-Star and former President of the National Basketball Players Association (NBPA), is now channeling his renowned leadership and strategic planning into his off-court ventures with C.J. The brothers are proving that the next chapter of the CP3 legacy will be defined not by assists and championships, but by content, commerce, and community impact. Their unbreakable bond is the blueprint for how modern athletes can successfully transition from sports icon to media mogul.