The Grubb Ocean City NJ: 5 Reasons Why This New South End Eatery Is The Shore's Hottest Brunch Spot

Ocean City, New Jersey, has a brand-new culinary star, and it's quickly becoming the talk of the town's South End. As of December 14, 2025, The Grubb, located at the bustling intersection of 34th Street and Asbury Avenue, is establishing itself as a premier destination for those craving hearty breakfast, satisfying lunch, and classic comfort food with a local touch. This charming eatery, opened by local proprietors Jon and Cherish Grubb, has injected a much-needed burst of fresh energy and diverse dining options into one of Ocean City’s most popular residential hubs, drawing both summer vacationers and year-round residents alike. The restaurant's focus on quality, local favorites, and a welcoming atmosphere is already making it a standout.

The establishment's grand opening, celebrated with the Ocean City Regional Chamber of Commerce, marked its official debut after opening its doors in late April. The Grubb promises a menu that goes beyond typical beach fare, offering everything from classic omelettes to savory hot roast beef, and even catering to diners with specific needs, including gluten-free options. It’s a true local venture, designed to fill a gap in the market and provide a comfortable, high-quality dining experience away from the main Boardwalk crowds.

Meet the Owners: Jon and Cherish Grubb's Vision

The heart and soul of The Grubb is its ownership team, Jon and Cherish Grubb, whose vision was to create a comfortable, neighborhood-focused eatery. Their commitment to the Ocean City community is evident in the restaurant's concept, which emphasizes classic comfort foods and local favorites. Their goal was simple: to offer a delightful menu in a prime location that serves as a true community hub.

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The restaurant is strategically positioned at 34th Street and Asbury Avenue, an area known as a key artery of the South End. This location is a major benefit, as the area often experiences high demand for quality breakfast and lunch spots, especially during the peak summer season. The Grubb addresses this need directly, providing a much-welcomed alternative to the often-long lines at other seasonal establishments. The owners have successfully tapped into the local desire for a reliable, year-round dining option.

While details on the Grubbs' specific culinary background are kept private, their passion for creating a welcoming, high-quality dining experience is clear. They have cultivated a space that feels distinctly "Ocean City"—friendly, unpretentious, and focused on serving up generous portions of delicious food.

The Grubb Menu Deep Dive: Signature Dishes and Comfort Classics

The Grubb’s menu is a carefully curated selection of items designed to satisfy every craving, from a light, health-conscious start to the day to a heavy, comforting lunch. The kitchen specializes in "hearty breakfast and lunch offerings," making it a perfect spot for any time before the late afternoon.

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The breakfast menu, in particular, has already generated significant buzz, with a strong focus on creative omelettes and scrambles. The restaurant’s signature dishes are quickly becoming legendary among Ocean City foodies:

• The Miss Piggy Omelette: This is a must-try for meat lovers. It's a rich, savory omelette packed with pork-based ingredients. Early reviews from diners indicate this dish is a standout and a true example of the restaurant's comfort food philosophy.
• The Veggie Scram: Catering to a more health-conscious crowd, the Veggie Scram is a delicious, customizable option. It is frequently ordered with American cheese and has been described by patrons as "delicious" and perfectly prepared.
• Fantastic Breakfast Potatoes: A simple side, but one that has received high praise. Reviewers have specifically called them "fantastic and buttery," suggesting the kitchen pays close attention to even the smallest details of the plate.

Beyond the breakfast fare, The Grubb offers a robust lunch menu that features classic American comfort foods. Diners can expect a variety of substantial options, including:

• Hot Roast Beef: A classic, savory offering that speaks to the restaurant’s dedication to traditional, satisfying meals.
• Pasta Dishes: The inclusion of pasta adds an element of variety, making it a viable option for a full lunch or early dinner.
• Sandwiches: A staple of any shore-town eatery, The Grubb’s sandwich selection offers quick, fresh, and filling options for a beach day or a midday break.

The owners, Jon and Cherish Grubb, have ensured the menu is accessible, even noting the availability of gluten-free options, a thoughtful touch for diners with dietary restrictions.

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Why The Grubb is a Crucial Addition to Ocean City’s South End

The opening of The Grubb is more than just a new restaurant; it represents a significant boost to the dining landscape of Ocean City’s South End, particularly the area around 34th Street. This location, a nexus point for both Central Avenue and Asbury Avenue traffic, is a major residential and rental area, yet it traditionally had limited, high-quality, year-round dining.

This new eatery is helping to turn the "34th Street hub" into a true destination. The presence of The Grubb provides a much-needed, reliable option for Ocean City residents who live south of the main Boardwalk activity. The convenience of having a "charming eatery" that provides a "delightful menu" of comfort foods means less travel time for locals and a more dispersed flow of tourists during the busy season.

The Grubb's commitment to the community was highlighted by its participation in local events, such as being open on Thanksgiving Day, providing a warm, family-friendly option during the holiday season. This demonstrates a dedication to being a part of the year-round fabric of Ocean City, not just a seasonal attraction.

The Dining Experience and Atmosphere

The atmosphere at The Grubb is intended to be that of a classic, comfortable, and welcoming local spot. Described as a "charming eatery," the vibe is casual and family-friendly, perfectly fitting the Ocean City, NJ, aesthetic. It’s the kind of place where you can walk in right off the beach or stop by for a leisurely brunch with friends and family.

While the interior design is simple, focusing on comfort, the overall dining experience is enhanced by the friendly and kind service, which has been noted in customer reviews. The staff is dedicated to making every patron feel welcome, contributing to the restaurant's positive word-of-mouth reputation. This focus on strong customer service is essential for any new establishment looking to thrive in a competitive shore-town market.

The Grubb is quickly becoming a local favorite and a reliable fixture on Asbury Avenue. For those planning a trip to the Jersey Shore, or for longtime Ocean City regulars looking for their next favorite breakfast spot, The Grubb at 34th Street is a fresh, exciting, and essential visit. Its combination of a prime location, hearty comfort food, and dedicated local owners makes it one of the most exciting new dining entities in the area.