Yua Mikami’s Billion-Dollar Blueprint: 5 Shocking Career Transitions After Leaving The AV Industry

The career trajectory of Yua Mikami (三上悠亞) is arguably one of the most successful and fascinating transitions in modern Japanese entertainment history. While her eight-year tenure in the Adult Video (AV) industry cemented her status as a true legend, her life since officially retiring in August 2023 has been a masterclass in rebranding and business acumen.

As of late 2025, the former "Absolute Queen" of the adult film world has not slowed down, instead pivoting her massive global influence into multiple high-profile ventures, demonstrating that her business empire is far more expansive than her groundbreaking work in the AV industry. Her success story is a blueprint for maximizing personal brand equity long after stepping away from a sensitive career path.

Yua Mikami (三上悠亞) Complete Biography & Career Timeline

Yua Mikami’s journey is defined by three distinct and highly successful phases: the Idol, the AV Queen, and the Business Mogul. Her ability to navigate these drastically different worlds showcases a sharp business mind and an unwavering commitment to her personal brand.

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• Birth Name: Momona Kitō (鬼頭 桃菜)
• Date of Birth: August 16, 1993
• Birthplace: Aichi Prefecture, Japan
• Current Age (2025): 32
• Idol Debut: 2009 (as Momona Kitō, joining SKE48 as a second-generation member)
• Idol Career Peak: Member of SKE48 until 2014.
• AV Debut: June 2015 (under the name Yua Mikami, with the studio Muteki)
• Primary AV Studio: S1 NO.1 STYLE (starting 2016)
• AV Retirement Date: August 16, 2023 (on her 30th birthday)
• Notable Group Affiliations: SKE48 (Idol), Honey Popcorn (K-Pop Group), Formosa Sexy (Cheerleading Squad)
• Management Agency: Kyun Create

The Billion-Yen Pivot: Yua Mikami’s Post-AV Empire

The question on everyone's mind after her highly publicized retirement was: What comes next? Unlike many who fade away, Yua Mikami has leveraged her massive following—spanning millions across Instagram, X (formerly Twitter), and YouTube—to build a multi-million-dollar empire. Her strategy focuses on fashion, entertainment, and a strong international presence, particularly in Taiwan and Southeast Asia.

1. Fashion Mogul: The Success of miyours and Mistreass

Yua Mikami is not just a spokesperson; she is the creative force and brand manager behind two highly successful apparel lines, making her a formidable figure in the Japanese fashion scene. This move was a strategic shift to a "cleaner" and more sustainable business model, appealing to a broader, mainstream audience.

• miyours: This is her primary clothing brand, known for its elegant, feminine, and trendy designs. The brand is frequently promoted across her social media platforms and is a major source of her current income. The success of miyours demonstrates her influence in the competitive Japanese e-commerce space.
• Mistreass: She also manages this secondary brand, which often features more casual or street-style apparel. The dual-brand strategy allows her to target different consumer demographics while maintaining a dominant presence in the online fashion world.

Her transition into a legitimate fashion entrepreneur has been seamless, proving that the star power she cultivated as an AV actress can be successfully translated into mainstream commerce. This achievement is a key reason why her estimated net worth remains incredibly high.

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2. Professional Cheerleader: Joining Formosa Sexy

In a surprising and high-profile move that dominated headlines in late 2025, Yua Mikami officially joined the Taiwanese professional basketball cheerleading squad, Formosa Sexy, affiliated with the TPBL Formosa Dreamers. This move is significant for several reasons:

• Mainstream Re-entry: Joining a professional sports team's cheer squad is a major step back into mainstream entertainment, especially in the highly lucrative Taiwanese market where she has a massive following.
• Physicality and Performance: It emphasizes her background as a former idol (Momona Kitō of SKE48) and showcases her dedication to performance and fitness, challenging the traditional stereotypes associated with her previous career.
• Global Brand Expansion: This role solidifies her status as a pan-Asian celebrity, not just a Japanese one, expanding her brand reach and monetization opportunities into new territories.

3. Digital Content and Influencer Dominance

Yua Mikami remains one of Japan's most prominent social media influencers. Her YouTube channel, which often features lifestyle vlogs, fashion hauls, and beauty tips, continues to draw millions of views. Her consistent content creation and engagement with her fanbase are central to maintaining her relevance and driving traffic to her businesses.

She has also been mentioned in connection with the burgeoning world of cryptocurrencies and MEME coins, demonstrating a willingness to explore cutting-edge digital monetization strategies that appeal to her tech-savvy global audience. This digital presence is a critical component of her topical authority in the entertainment and e-commerce spheres.

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The Legacy of 三上悠亞 av: A Look Back at Her Peak

While her new ventures are impressive, the foundation of her fame rests on her legendary AV career. Her debut in 2015 was a seismic event, largely due to her transition from the mainstream idol group SKE48. This unique background gave her an instant, massive profile that few newcomers could match, and her subsequent work only solidified her position.

Her primary output was with the studio S1 NO.1 STYLE, where she became synonymous with the SSIS series. Titles like *SSIS-013* and *SSIS-144* became highly successful entries in the genre, often praised for their high production value and her charismatic performance. Her co-stars and collaborators included prominent names like Arina Hashimoto, Tsukasa Aoi, Jun Kakei, and Marin Hinata, further cementing her status at the pinnacle of the industry.

Mikami's decision to retire at the height of her popularity was a calculated move. She publicly stated that she wanted to leave the industry on her own terms, avoiding the fate of being "phased out by the market." This self-awareness and control over her narrative have been crucial to her successful transition into a life of business and mainstream celebrity.

Yua Mikami’s career is a powerful testament to the potential for reinvention. By leveraging her fame, embracing new business opportunities like her miyours clothing line, and making bold entertainment moves such as joining the Formosa Sexy cheerleading squad, she has successfully transformed her controversial past into a platform for global entrepreneurial success. Her story continues to inspire and captivate millions worldwide.