7 Secrets Of Magus Books & Herbs: Why Minneapolis’s Occult Hub Is Thriving In 2025

Magus Books & Herbs has long been a foundational pillar of the metaphysical community in Minneapolis, and as of late 2025, the store is more vibrant and essential than ever, solidifying its role as a primary destination for spiritual seekers, seasoned practitioners, and the simply curious. This iconic shop, now situated in a dynamic new location, continues to uphold its mission of providing a comprehensive, non-dogmatic source for occult, spiritual, and herbal supplies, bridging ancient wisdom with modern practice. The store's commitment to community and education, evidenced by its current lineup of workshops and specialized herbal programs, ensures its legacy is secure as it moves into a new era.

The journey of Magus Books & Herbs from a humble basement operation to a sprawling community center is a testament to the enduring human desire for knowledge and connection to the mystical. Today, visitors can explore a vast, curated collection of literature and ritual tools, confirming that this Minneapolis institution remains the definitive one-stop shop for everything from rare occult texts to freshly sourced bulk herbs. The recent relocation has only amplified its reach, drawing new patrons into its welcoming embrace within the Northeast Arts District.

The History and Evolution of a Metaphysical Institution

The origin story of Magus Books & Herbs is deeply rooted in the Minneapolis spiritual landscape. It was founded by Roger Williamson, who officially opened its doors at high noon on September 1st, 1992. Williamson’s vision was clear: to create a space that offered new and used occult, metaphysical, and thought-provoking books to the community without adhering to a single spiritual path. This non-denominational philosophy quickly made Magus a unique and trusted resource.

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For two decades, Magus was a familiar fixture in the Dinkytown area, becoming a central gathering point for students, local Pagans, and practitioners of various esoteric traditions. The store’s early success was built on its reputation for knowledgeable staff and an unparalleled selection of hard-to-find materials.

A Change in Leadership and Location

A significant shift occurred in 2012 when founder Roger Williamson retired, marking the store's 20th anniversary. Leadership transitioned to a dedicated team, including Joseph Amara, who became a business partner and executive vice president, ensuring the store’s original mission continued.

The most recent and impactful change is the store's move to a new, larger location. The store is now officially operating at 2520 Central Ave NE, Minneapolis, MN 55418. This move places Magus Books & Herbs firmly within the vibrant Northeast Minneapolis Arts District, a hub for creativity and independent business, signifying a fresh start and an expansion of its community engagement.

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The Essential Product Offerings: Books, Herbs, and Tools

Magus Books & Herbs is not merely a bookstore; it is a meticulously curated repository of spiritual, magical, and herbal supplies. The store’s topical authority is built on the depth and breadth of its inventory, catering to every level of experience, from the curious beginner to the seasoned high priestess.

1. The Curated Library of Occult Literature

The "Books" in the store's name is taken seriously, with a vast selection covering numerous esoteric disciplines. Unlike general bookstores, Magus focuses on deep-dive texts, including:

• Occult Studies: Rare and foundational texts on ceremonial magic, grimoires, and historical occultism.
• Metaphysics: Philosophy, consciousness studies, energy work, and theoretical spirituality.
• Divination: A comprehensive range of books on Tarot, Runes, I Ching, and scrying techniques.
• Specific Traditions: Dedicated sections for Wicca, Paganism, Norse Mythology, Thelema, and American Hoodoo and Folk Magic.

2. The Legendary Herb Wall and Herbal Supplies

The "Herbs" section is arguably the store's most defining feature. The return and maintenance of the legendary herb wall provide customers with an extensive array of high-quality, loose-leaf botanicals. These herbs are used for medicinal, culinary, and, most importantly, magical purposes. The selection is carefully divided to provide clarity for practitioners:

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• Magical Herbs: Used for intention-setting, spellwork, and ritual, such as Mugwort, High John the Conqueror, and Damiana.
• Medicinal Herbs: Bulk supplies for teas, tinctures, and natural remedies, often guided by traditional herbalism.
• Aromatics and Resins: Including Frankincense, Myrrh, Copal, and various types of Sage and Incense for cleansing and ritual.

3. Essential Ritual Implements and Tools

To support the practical side of spiritual work, Magus stocks a wide range of ritual tools. These items are sourced to be both functional and aesthetically pleasing, serving as powerful focal points for practice.

• Crystals and Minerals: A diverse selection of crystals, gemstones, and raw minerals, each with specific energetic properties.
• Divination Tools: Various Tarot decks (from classic RWS to modern indie decks), Oracle cards, and pendulums.
• Candles and Oils: A rainbow of colored ritual candles and an impressive selection of essential oils for anointing and spellcraft.
• Talismans and Jewelry: Unique metaphysical jewelry and talismans intended for protection, luck, or specific energetic alignment.

Magus as a Center for Spiritual Education and Community

The true heart of Magus Books & Herbs lies in its commitment to education and fostering a sense of community. The store functions as a vibrant hub where people can connect, learn, and grow their practices in a supportive environment. The current schedule, particularly in late 2025, highlights a strong focus on formal instruction.

The Magus Herbal Program (Year 1)

One of the most significant recent developments is the launch of the formal Magus Herbal Program Year 1. This intensive course, led by Liz Johnson, a Master Herbalist, began in September 2025, demonstrating the store’s dedication to serious, structured learning. The program is designed to provide students with foundational knowledge, covering essential topics such as:

• Basics of non-invasive diagnosis.
• Detailed study of plant properties.
• Practical applications of herbal remedies and magic.

This program elevates Magus beyond a simple retail space, positioning it as a legitimate educational institution for traditional herbalism and folk magic.

Workshops, Classes, and Community Events

Beyond the formal herbal program, Magus regularly hosts a variety of workshops and classes that cater to a broad spectrum of interests. These events are crucial for building topical authority and serving the local Pagan and metaphysical community:

• Tarot Labs: Focused, hands-on sessions for improving reading and interpretation skills.
• Folk Magic Studies: Classes on specific traditions like American Hoodoo and various forms of Folk Magic.
• Seasonal Celebrations: Hosting events aligned with the wheel of the year and other major spiritual holidays.
• Author Signings and Lectures: Providing a platform for local and visiting authors in the occult and spiritual genres.

By providing both the tools and the education, Magus Books & Herbs ensures that its patrons are not just consumers, but active participants in their own spiritual and magical development. The store’s new location and fresh 2025 programming confirm its status as a vital, thriving center for the occult and metaphysical arts in the Midwest.