5 Shocking Ways Bri LaPaglia’s Net Worth Skyrocketed To $3.4 Million In Late 2025

As of late 2025, the estimated net worth of social media phenomenon Brianna "Chickenfry" LaPaglia is a staggering $1 million to $3.4 million, reflecting a dramatic rise driven by her strategic career moves across digital media, podcasting, and high-profile brand partnerships. This impressive figure places her among the top-earning digital creators who have successfully leveraged a viral social media presence into a multifaceted, highly profitable business empire with Barstool Sports. Her journey, which began with relatable "hangover vlogs" on TikTok, quickly evolved into a powerful brand, cementing her status as a leading voice in the young adult media space. The sheer diversity of her income streams, from her foundational Barstool salary to major luxury brand collaborations, provides a fascinating case study in modern digital wealth generation.

Brianna "Chickenfry" LaPaglia: Comprehensive Biography and Profile

Brianna LaPaglia, universally known by her online moniker "Brianna Chickenfry," has become one of the most recognizable and influential personalities in the digital media world. Her candid, unfiltered approach to life and her willingness to share the "messy parts" have resonated with millions of followers, particularly on TikTok.

• Full Name: Brianna LaPaglia
• Nickname: Brianna Chickenfry (or Bri Chickenfry)
• Date of Birth: May 28, 1999 (Age 26 as of December 2025)
• Hometown: Rockland, Massachusetts
• Education: Rockland High School; Attended Baldwin Wallace University
• Profession: Podcaster, Social Media Influencer, Content Creator, Barstool Sports Personality, Model
• Known For: *PlanBri Uncut* podcast, *BFFs* podcast, Viral TikTok content, *Sports Illustrated Swimsuit* digital cover.
• Relationship Status: Single (Split from country music star Zach Bryan in October 2024)
• Career Start: Gained initial fame on TikTok with humorous vlogs, joined Barstool Sports in 2020.

Brianna’s early career included attending Baldwin Wallace University and being part of the women's swimming and diving team. However, her trajectory changed dramatically after her authentic content went viral on TikTok, leading to her recruitment by Barstool Sports founder Dave Portnoy.

The 5 Pillars of Bri LaPaglia’s Multi-Million Dollar Income

The key to Bri LaPaglia’s substantial net worth lies not in a single source, but in a diversified portfolio of digital and traditional media ventures. Her estimated net worth of up to $3.4 million is a direct result of successfully scaling her personal brand across multiple platforms.

1. Lucrative Barstool Sports Salary and Equity

Brianna joined Barstool Sports in 2020, and her initial salary was reported to be around $75,000 annually. However, given her rapid growth and the explosive success of her content, her current earnings from Barstool are undoubtedly much higher. Her role goes beyond a standard employee; she is a key media personality and content driver for the company. Her involvement in major Barstool projects like the *BFFs* podcast, alongside Dave Portnoy and Josh Richards, significantly increases her value and potential bonuses or equity in the company.

2. Podcasting Dominance: *PlanBri Uncut* and *BFFs*

Podcasting is arguably Brianna's most significant revenue stream. *PlanBri Uncut* is her solo podcast where she discusses her personal life, pop culture, and mental health with a raw honesty that attracts millions of listeners. The massive listenership of both *PlanBri Uncut* and *BFFs* commands premium rates for advertising and sponsorships. A high-ranking podcast often generates six-figure annual income purely from ad revenue, making this a foundational pillar of her wealth.

3. High-Value Brand Collaborations and Endorsements

As her influence grew, so did the caliber of her brand deals. Brianna has moved from smaller sponsorships to collaborations with luxury and mainstream brands, a clear sign of her elevated status. A notable example of her rising star power is her work with luxury fashion houses. She has "cooked up collaborations" with major brands like Ferragamo and Marc Jacobs. These high-profile partnerships are significantly more valuable than standard influencer posts, sometimes reaching tens or even hundreds of thousands of dollars per campaign. She reportedly charges around $1,500 per sponsored social media post for her massive audience.

4. TikTok and Instagram Sponsorships and Content Creation

Brianna LaPaglia has amassed millions of followers across her social media platforms, including over 2.2 million followers on TikTok. Her platform is a powerful tool for direct monetization through the TikTok Creator Fund and direct brand sponsorships. Her content strategy, which includes vlogs, fashion, and lifestyle posts, keeps her audience highly engaged. This engagement is what brands pay for, ensuring a steady, passive income stream that complements her Barstool and podcasting ventures.

5. Modeling and Media Appearances

In a major career milestone, Brianna was featured as a digital cover model for Sports Illustrated Swimsuit. This move not only boosted her public profile and credibility but also opened up new avenues for modeling contracts and media appearances. Her participation in the reality show *Special Forces: World's Toughest Test* also added to her income and overall media visibility. These appearances are crucial for maintaining her topical authority and ensuring she remains relevant across different media landscapes, which in turn drives up her brand value for all her other projects.

Brianna LaPaglia's Financial Future: What’s Next?

Looking ahead into early 2026, Bri LaPaglia’s net worth is poised for continued growth. Her recent exposure on *Special Forces* and her high-profile 2024 split from country music star Zach Bryan kept her firmly in the media spotlight, which translates directly to increased traffic and ad revenue for her content. The transition from a viral TikToker to a respected media expert, podcaster, and brand ambassador for luxury names like Ferragamo solidifies her financial foundation. The strategic combination of her foundational Barstool salary, the consistent ad revenue from her chart-topping podcasts *PlanBri Uncut* and *BFFs*, and her lucrative brand deals ensures her estimated multi-million dollar net worth is sustainable and set to climb even higher in the coming years. Her success story is a testament to the power of authenticity in the digital age, proving that being relatable and "unfiltered" can be the most valuable commodity in the world of online content creation.