The $50 Million Secret: How Bella Weems-Lambert Built Her Massive Net Worth In 2025

Bella Weems-Lambert's current net worth is an estimated $50 million as of late 2024 and early 2025, a staggering figure that solidifies her status as one of America's most successful young entrepreneurs. This remarkable wealth is primarily the result of founding the custom jewelry company Origami Owl at the age of 14, which rapidly grew into a direct sales powerhouse, generating hundreds of millions in revenue.

Her financial empire today is a diverse portfolio that extends far beyond the jewelry industry, now encompassing her role as a co-founder of the expansive brand collective Think Goodness and her highly successful career as a family vlogger and social media influencer alongside her husband, Dallin Lambert, on the popular "Della Vlogs" YouTube channel. The story of her wealth is a fresh and inspiring tale of turning a simple, youthful dream into a multi-million dollar reality.

Bella Weems-Lambert: A Brief Entrepreneurial Biography

Born Isabella Weems, the entrepreneur's journey began with a simple desire: to save enough money to buy a car for her 16th birthday. This modest goal, funded by just $350 in babysitting money, quickly spiraled into a global business phenomenon. Her success is often attributed to her youthful vision, the support of her family, and a strong belief in the power of direct sales and personal connection.

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• Full Name: Isabella "Bella" Weems-Lambert
• Date of Birth: June 17, 1996
• Age (as of 2025): 29 years old
• Birthplace: Chandler, Arizona, USA
• Spouse: Dallin Lambert
• Child: Story Belle Lambert
• Primary Occupation: Co-Founder, Entrepreneur, Social Media Personality, Vlogger
• Key Companies: Origami Owl (Founder), Think Goodness (Co-Founder), Della Vlogs (Co-Creator)
• Estimated Net Worth (2025): $50 Million USD

The $50 Million Foundation: From Origami Owl to Think Goodness

The vast majority of Bella Weems-Lambert’s net worth is rooted in the explosive success of her initial venture, Origami Owl. Understanding the scale of this company is key to justifying the $50 million valuation.

The Living Lockets Phenomenon and Direct Sales Mastery

The idea for Origami Owl was born in 2010 when 14-year-old Bella started creating and selling personalized "Living Lockets"—customizable pendants filled with charms that tell a personal story. This unique, sentimental product immediately resonated with consumers.

The business quickly outgrew mall kiosks and was re-launched in 2012 using a direct sales, or Multi-Level Marketing (MLM), business model. This model empowered a massive network of independent designers (often referred to as 'Stylists') to sell the jewelry through home parties and online channels.

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This community-driven approach led to astronomical growth. At its peak, when Bella was just 17, Origami Owl was projected to generate $250 million in annual revenue. The valuation of the company, and Bella's ownership stake, at this peak period is the core source of her current wealth. The combination of a highly marketable product and a robust direct selling infrastructure created a generational fortune.

The Evolution to Think Goodness

In a move that demonstrates her continued entrepreneurial maturity and desire for a broader impact, Bella Weems-Lambert, along with her mother Chrissy Weems and other partners, transitioned the business into a larger brand collective called Think Goodness. This is the most crucial recent update to her business profile.

Think Goodness is described as a mission-driven company that includes the original Origami Owl jewelry brand, but also expands into other product lines and a broader focus on philanthropy through the Giving Goodness Foundation. Bella's current role as a co-founder of this umbrella company ensures her continued financial interest and active involvement in the business, moving her from a single-product founder to a diversified brand executive. The move reflects a strategic effort to modernize the business and expand its market reach beyond custom jewelry.

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How Social Media Income Adds to Bella Weems-Lambert's Wealth

While the $50 million figure is largely attributed to her business ventures, Bella and her husband, Dallin Lambert, have cultivated a massive secondary income stream through their digital presence, primarily via their family vlogging channel, Della Vlogs.

The Power of Della Vlogs

The Della Vlogs YouTube channel has amassed a significant following, focusing on their family life, lifestyle, and faith-based content, especially following the birth of their daughter, Story Belle Lambert.

The financial contribution from this channel is multi-faceted and a significant factor in maintaining her high net worth:

• YouTube Ad Revenue: A channel with millions of views generates substantial income through the Google AdSense program.
• Brand Partnerships and Sponsored Content: As a prominent social media influencer with over a million followers on Instagram, Bella secures lucrative brand deals. These partnerships, where she features products or services, are often more profitable than standard YouTube ad revenue.
• Merchandise and Affiliate Marketing: The Lamberts monetize their audience further through selling branded merchandise and utilizing affiliate links, driving sales for other companies in exchange for a commission.

This active presence as a content creator and social media personality ensures a steady, modern income stream that complements the legacy wealth generated by Origami Owl. The convergence of her entrepreneurial background and her digital influence makes her a unique figure in the business landscape.

5 Key Entities Driving Bella Weems-Lambert's Net Worth

Bella Weems-Lambert’s financial success is not a solo endeavor but a result of several key entities and strategic decisions:

1. Origami Owl: The original custom jewelry company that generated the initial wealth. Its signature product, the Living Locket, remains a staple in the direct sales jewelry market.
2. Think Goodness: The modern parent company and brand collective that now houses Origami Owl. Her role as a co-founder secures her ongoing stake in the business's future and diversification.
3. Dallin Lambert: Her husband and co-creator of Della Vlogs. His partnership is essential to the success and monetization of their joint social media brand.
4. Chrissy Weems: Bella's mother and a key figure in the early development and scaling of Origami Owl, providing the necessary business acumen to turn a teen's idea into a direct sales giant. She is also a co-founder of Think Goodness.
5. The Direct Sales Model: The strategic decision to adopt a Multi-Level Marketing (MLM) structure allowed the company to scale rapidly across the US, Puerto Rico, and Canada without the overhead of traditional retail, leveraging a massive network of independent designers.

In summary, the $50 million net worth of Bella Weems-Lambert in 2025 is a testament to her extraordinary success as a teenage founder. Her story is a powerful blend of entrepreneurial vision, strategic business model adoption, and modern digital influence, seamlessly transitioning her from a jewelry mogul to a diversified brand executive and social media powerhouse.