15 Iconic Toys Of The 2000s That Are Making A Massive, Money-Making Comeback In 2024-2025

The 2000s were a pivotal decade for the toy industry, bridging the gap between analog play and the digital world, creating a unique blend of virtual pets, robotic hamsters, and fashion dolls with an edgy new attitude. As of December 2025, the wave of Y2K nostalgia has peaked, turning many childhood favorites into highly sought-after collectibles and fueling major brand revivals that are dominating the current retail market. This article dives deep into the most influential toys of the millennium, revealing which ones are back with a vengeance, what makes them so valuable today, and how a new generation is discovering the magic of these early digital and fashion icons.

The toys of this era defined a generation, offering a new level of interactive play that went beyond simple dolls and action figures. From the rise of digital pets that required constant care to the dominance of customizable battle spinners, the 2000s toy market was characterized by innovation, a focus on community, and a vibrant, often rebellious, sense of style. If you still have a box of these hidden away, you might be sitting on a small fortune, as the collector's market for sealed or rare items from this decade is currently exploding.

The Digital Revolution: Virtual Pets and Online Worlds That Still Exist

The early 2000s solidified the idea that a toy could be more than just a physical object; it could be a gateway to a persistent, digital world. This concept not only changed how children played but also laid the foundation for modern social gaming and virtual economies.

1. Tamagotchi: The 20th Anniversary Revival

While originally a 90s phenomenon, the Tamagotchi reached its peak of complexity and popularity in the 2000s with the introduction of the "Connection" series. This model allowed virtual pets to connect and interact wirelessly, marry, and have babies, significantly expanding the gameplay loop. The nostalgia is so strong that the brand is experiencing a major resurgence right now. To celebrate its 20th anniversary, Bandai Namco released the Tamagotchi Connection (2024) revival model in July 2024, based on the original 2000s "Tamagotchi Plus" (also known as V3). This new release features a mix of classic and brand-new shell designs, cementing the virtual pet's place in modern tech-toy culture. Furthermore, new collaborations, such as the Hello Kitty Tamagotchi, continue to keep the brand fresh and relevant in the current market.

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2. Webkinz: The Classic is Back in Early Access

Webkinz, the plush animals with secret codes that unlocked a virtual world, were arguably the most successful fusion of physical and digital play in the mid-2000s. The online world, Webkinz World, allowed kids to care for their pets, decorate rooms, and play mini-games. For fans wondering about the current status, the original browser-based platform, now called Webkinz Classic, is actively maintained and available in early access for desktop play, proving the virtual world is far from shut down. The company, Ganz, also launched a newer platform called Webkinz Next, which features updated graphics and gameplay mechanics, ensuring the brand evolves while still honoring its nostalgic roots.

3. Furby: The Evolution of the Furbish Language

The Furby, an electronic robotic creature, transitioned into the new millennium with more sophisticated technology. The 2005 Furby model was more expressive and had advanced voice recognition, making it a staple of the decade. Today, vintage Furbies are highly collectible, with sealed or rare color variants fetching high prices on auction sites. The brand continues to release new iterations, but it is the original 2000s models that drive the Furbish-speaking nostalgia.

The Power of Plastic: Fashion, Battle, and Collectibles

The 2000s were a golden age for collectibles, where small, inexpensive plastic items and customizable toys became social currency. These toys encouraged trading, battling, and a deep, community-driven engagement that is now being replicated in the modern toy landscape.

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4. Bratz Dolls: The "Always Bratz" 2024 Reboot

The Bratz dolls—Cloe, Yasmin, Sasha, and Jade—were the anti-Barbie of the 2000s, known for their distinctive large heads, glossy lips, and edgy, street-smart fashion. Their cultural impact was immense. Fans of the "Passion for Fashion" have reason to celebrate: MGA Entertainment is committed to the brand's revival. A major highlight is the "Always Bratz" collection for 2024, featuring the core four dolls in brand-new designs with modern, articulated bodies, demonstrating a fresh commitment to the line. Furthermore, there was significant fan discussion and news around a potential Bratz Babyz reboot in 2024, further solidifying the brand's powerhouse status in the current nostalgia cycle.

5. Beyblade: The Competitive Edge of Beyblade X

The customized spinning tops were a playground phenomenon, driven by the associated anime series. The core concept of "Let it Rip!" translated into countless battles and a massive aftermarket for parts and accessories. The brand is currently experiencing a major, competitive resurgence with its latest iteration, Beyblade X. This new series features a gear-based system that allows for faster, more aggressive battles and has elevated the toy into a serious competitive sport. The popularity is so high that the BEYBLADE X World Championship 2025 has been announced, an international competition where regional tournament winners will compete for the top title. This focus on organized, high-level tournaments shows that Beyblade is not just a nostalgic item but a thriving competitive community.

6. Zhu Zhu Pets: The Return of the Robotic Hamsters

These robotic hamsters were a late-2000s sensation, known for their unpredictable movements and extensive modular playsets. The craze was so intense that they were one of the must-have toys of the 2009 holiday season. The brand's creator, Cepia, has announced a relaunch of the Zhu Zhu Pets line, bringing the robotic hamsters back to retail shelves with new playsets and added features. The revival includes a new line called the Zhu Zhu Aquarium and a confirmed upcoming series, ZhuZhu City, which will bring back the original hamsters like Mr. Squiggles and Jilly in a new city world, confirming a full-scale comeback for the robotic pet craze.

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Hidden Treasures: Collectibles Now Worth a Fortune

Beyond the major revivals, the true financial value of 2000s toys often lies in the rare, limited-edition, or perfectly preserved items that have become prized collector's pieces. The toy collectible market is currently booming, growing to an estimated $16.68 billion in 2024 and expected to rise significantly over the next few years.

7. Pokémon Cards

While the cards originated in the 90s, the early 2000s saw the release of key sets like the Neo Genesis and e-Series sets. First-edition and shadowless cards from this era, particularly holographic cards like Charizard, are among the most valuable trading card collectibles in the world. The current market for rare, graded Pokémon cards is an investment-grade asset, with certain pristine cards from the 2000s fetching hundreds of thousands of dollars.

8. Rare Beanie Babies

Although the Beanie Baby bubble burst in the late 90s, a few key pieces from the 2000s, especially those celebrating the millennium, have retained or gained significant value. The 2000 Millennium Beanie Baby has been reported to sell for figures exceeding $11,000 in the collector's market, demonstrating that rarity and specific historical significance still drive insane prices for these plush toys.

9. Littlest Pet Shop (LPS)

These small, bobble-headed animal figures were a massive hit. The original LPS line from the 2000s, specifically the older, more detailed sculpts and rare sets, are highly sought after by collectors. Certain limited-edition pets, particularly those sold in exclusive sets or with unique accessories, can command high prices online, turning a simple plastic toy into a valuable piece of nostalgic memorabilia.

10. Original iPod and Digital Device Accessories

The 2000s were the decade of the iPod, and the accessories that went with it have become unique collectibles. Items like the i-Dog, a robotic speaker dog that 'danced' to music, and various tech-deck style toys, represent the era's fascination with integrating technology into play. While not a traditional toy, the cultural significance and unique electronic features of these items make them a fascinating category of 2000s nostalgia.

Other notable entities from the 2000s that continue to drive collector interest and nostalgia include Mighty Beanz, Silly Bandz, Tech Deck finger skateboards, the various Super Soaker models, and the surprisingly valuable Hannah Montana Malibu Beach House playset. The enduring appeal of these toys lies in their ability to transport adults back to the simplicity of their childhood, while their modern revivals ensure that the spirit of 2000s play continues to influence the toy industry today.