The Shocking Price Of A White Bronco: 3 Categories That Range From $10,000 To $1.5 Million

The question of "how much is a white Bronco" is one of the most complex and fascinating in automotive history, as the answer depends entirely on which of the three distinct categories of the vehicle you are asking about. As of late 2025, the price for a white Ford Bronco is not a single figure; it is a massive spectrum, ranging from a modest $10,000 for a well-used classic model to a staggering $1.5 million for the world's most infamous example. The vehicle's value is split between its historical notoriety, its status as a rapidly appreciating classic SUV, and the cost of the modern, highly customizable new generation.

This deep dive will break down the current market value for each of the three "White Bronco" segments: The Infamous Icon, The Appreciating Classic (5th Generation), and The Modern Off-Road King (6th Generation). Understanding the difference between these will save you from sticker shock and help you pinpoint the true cost of owning this legendary American 4x4.

Category 1: The Infamous Icon (The O.J. Simpson Bronco)

The single most expensive and historically significant "white Bronco" in the world is the 1993 Ford Bronco XLT that was involved in the low-speed police chase with O.J. Simpson on June 17, 1994. Its value is not based on its mechanics or mileage but purely on its undeniable place in American cultural history, making it a unique piece of memorabilia.

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• Vehicle Model: 1993 Ford Bronco XLT (White)
• Historical Context: The infamous 1994 slow-speed police chase on the I-405 freeway.
• Current Asking/Target Price: The asking price for this specific vehicle has seen massive fluctuations, reflecting its unique status.

The Price Tag of Infamy

The current market value for the O.J. Bronco is highly speculative, but the owners have made their target price clear in recent years. The vehicle is currently owned by a group including O.J. Simpson's former agent, Mike Gilbert.

• Target Price Range: $750,000 to $1.5 Million.
• Past Offer: An offer of $250,000 was turned down by the owner.
• Public Listing: The vehicle was recently listed on the reality show "Pawn Stars" with an asking price of $1.3 million, though it did not sell at that price.

The value of this vehicle is not driven by the classic car market but by the collector's market for historical artifacts. For context, this single Bronco is worth more than a fleet of new, fully-loaded Ford Bronco Raptors.

Category 2: The Appreciating Classic (5th Generation, 1992–1996)

The classic, full-size Ford Bronco from the 5th generation (the same body style as the O.J. car) has become a red-hot commodity in the collector market. The "white Bronco" in this category is typically a well-preserved XLT or the popular Eddie Bauer trim, often featuring a white exterior with a tan or two-tone interior.

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The market for these vintage SUVs has seen a significant surge in demand and value. According to valuation experts like Hagerty, quotes for the 5th-generation Broncos have increased by a staggering 42% in recent years, demonstrating its strength as an appreciating classic.

Market Value Breakdown for Classic White Broncos (Non-Infamous)

The price for a classic white Bronco is determined by its condition (Condition 1 being concours quality, Condition 4 being a daily driver), mileage, and trim level.

• Low-End/Project Car (Condition 4/5): A high-mileage or project-grade white Bronco can still be found for as low as $10,000–$15,000. These models will require significant mechanical and cosmetic restoration.
• Good Condition/Daily Driver (Condition 3): A clean, running, and well-maintained white Bronco XLT or Eddie Bauer will typically command a price in the $25,000–$40,000 range. This is the sweet spot for enthusiasts looking for a weekend cruiser.
• Excellent/Concours Quality (Condition 1/2): Low-mileage, impeccably maintained, or fully restored examples of the white Eddie Bauer edition can easily exceed $50,000 and, in some cases, top $75,000 at auction, reflecting the 42% value increase.

The Eddie Bauer trim is a key entity in this generation, often featuring the iconic white-and-tan color scheme, making it highly desirable and generally the most valuable classic white Bronco model.

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Category 3: The Modern Off-Road King (6th Generation, 2021–Present)

The reintroduction of the Ford Bronco (6th Generation) in 2021 brought back the classic white color, known as Oxford White, across various trims. The price of a new white Bronco depends heavily on whether you choose the smaller, crossover-based Bronco Sport or the full-size, body-on-frame Bronco.

The new Bronco's modular design and extensive trim levels mean there is a "white Bronco" for nearly every budget, from the entry-level Big Bend to the high-performance Raptor.

Pricing for the New White Ford Bronco (Model Year 2025/2026)

New Ford Bronco prices are generally competitive, with some trims seeing fair purchase prices slightly below MSRP.

A. Full-Size Ford Bronco (Oxford White)

This is the direct successor to the classic model, featuring removable doors and a hard top. The Oxford White color is available across most trims.

• Bronco Big Bend: Starting MSRPs are typically in the $46,000–$48,000 range.
• Bronco Heritage Edition: This is the most visually "classic" white Bronco, featuring a distinct Oxford White-Painted Hard Top and a white grille. The starting price for this retro-styled trim is around $44,350.
• Bronco Raptor: The high-performance, ultra-wide Raptor is the most expensive white Bronco you can buy new. A 2023 Raptor in Oxford White was listed for $78,500.

B. Ford Bronco Sport (Oxford White)

The smaller, more street-friendly crossover model is the most affordable way to get a new white Bronco.

• Bronco Sport Big Bend/Outer Banks: These trims in Oxford White typically start in the $33,000–$38,500 range, depending on the model year and optional features.

Summary of White Bronco Prices (2025/2026)

The cost of a white Ford Bronco is defined by its history, condition, and generation. Here is a quick reference for the three distinct price points:

Topical Authority Entities & LSI Keywords

To fully understand the market, buyers should be aware of the key entities and LSI (Latent Semantic Indexing) keywords that influence the value and search for a white Bronco:

• Generations: 5th Generation Bronco (1992-1996) and 6th Generation Bronco (2021-Present).
• Classic Trims: XLT, Eddie Bauer, XL.
• New Trims: Base, Big Bend, Black Diamond, Outer Banks, Badlands, Wildtrak, Heritage Edition, Raptor.
• Color Code: Oxford White (The official white color for the new generation).
• Valuation Tools: Hagerty Valuation Tools, Kelley Blue Book (KBB), Edmunds.
• Historical Context: O.J. Simpson, Al Cowlings, slow-speed police chase, I-405 freeway.
• Components: Hard Top, Removable Doors, Sasquatch Package, High-Performance Off-Road Suspension (HOSS).

In conclusion, the simple question "how much is a white Bronco" unlocks a story of extreme valuation. While a new one is an affordable adventure vehicle, and a classic is a smart investment, the single most famous white Ford Bronco remains in a price league of its own, cementing its status as one of the most expensive non-race cars in modern history.