The Most Talked-About Blake Lively Bikini Moments: From Viral Thongs To Vogue Swimsuits

The curiosity surrounding specific celebrity fashion moments, especially those involving swimwear, often drives massive online searches. As of December 2025, one of the most persistent and intriguing search queries relates to actress and entrepreneur Blake Lively and a highly-publicized "thong" bikini photo. While the term might suggest a recent, explicit image, the viral sensation actually stems from a playful 2021 social media post that beautifully encapsulates Lively's confident, cheeky, and stylish public persona, which she continues to showcase in recent years through her brand campaigns and high-fashion editorials.

The reality is that Blake Lively has masterfully controlled her public image, using moments of high-profile swimwear to promote her business ventures and support her husband's career, rather than just for casual display. This strategic approach to fashion and media has only intensified the public's fascination with her style, from her iconic red carpet looks to her more candid poolside snaps promoting her non-alcoholic mixer line, Betty Buzz.

Blake Lively: A Comprehensive Biography and Career Profile

Blake Ellender Brown, known professionally as Blake Lively, is an American actress, director, and entrepreneur who has become a global style icon and a powerful figure in Hollywood. Her career trajectory is marked by a blend of blockbuster film roles, a decade-defining television series, and a successful venture into the beverage industry.

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• Full Name: Blake Ellender Brown
• Date of Birth: August 25, 1987
• Place of Birth: Los Angeles, California, U.S.
• Parents: Ernie Lively (actor) and Elaine Lively (talent manager)
• Spouse: Ryan Reynolds (m. 2012)
• Children: Four daughters (James, Inez, Betty, and a fourth child born in early 2023)
• Breakthrough Role: Serena van der Woodsen in the CW drama series Gossip Girl (2007–2012).
• Notable Films: The Sisterhood of the Traveling Pants (2005), The Town (2010), Green Lantern (2011), Savages (2012), The Age of Adaline (2015), The Shallows (2016), and A Simple Favor (2018).
• Recent/Upcoming Projects: Directing music videos, the film adaptation of Colleen Hoover's novel It Ends With Us (2025), and co-chairing the Met Gala.
• Business Ventures: Founder and CEO of Betty Buzz, a line of non-alcoholic sparkling mixers.
• Directorial Debut: Taylor Swift's "I Bet You Think About Me" music video (2021).

Lively initially expressed no interest in acting, but her family's background in the industry eventually drew her in. Her role as Serena van der Woodsen cemented her status as a fashion and pop culture figure, a reputation she has leveraged to build a powerful personal brand that seamlessly blends her Hollywood career with her entrepreneurial spirit.

The Viral Moment: Unpacking the "Thong Bikini" Photo

The intense search volume for "Blake Lively in a thong" can be traced back to a specific, highly-effective social media post from August 2021. This was not a paparazzi leak or a movie scene, but a deliberate, cheeky photo shared by Lively herself on Instagram.

The Context of the *Free Guy* Promotion

In 2021, Lively posted a poolside photo of herself wearing a stunning, brightly-colored bikini. The photo was taken from behind, showcasing the high-cut, minimal coverage bottom, which several news outlets and fans quickly labeled a "thong bikini" or "cheeky thong." The key detail, however, was the caption. Lively used the striking image to playfully promote her husband Ryan Reynolds' movie, Free Guy, by tagging him in the post and sarcastically referencing the film's title.

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• Date of Post: August 2021
• Purpose: To promote Ryan Reynolds' movie, Free Guy.
• Style: High-cut, minimal coverage bikini bottom, described as a "thong" or "cheeky" style.
• Impact: The post went instantly viral, proving her savvy in using her personal brand and fashion choices to generate massive publicity for her family's projects.

This single image became the primary source for the ongoing search query. It demonstrated Lively’s confidence and her ability to generate buzz, using a bold fashion statement to draw attention to a business goal, a common theme in her public appearances and social media strategy.

Blake Lively's Recent Swimwear and Fashion Evolution (2024-2025)

Beyond the viral thong bikini moment, Blake Lively has continued to make waves with her swimwear and fashion choices, often intertwining them with her entrepreneurial pursuits and high-fashion collaborations. Her recent appearances further solidify her status as a style chameleon who is unafraid of bold statements.

The Betty Buzz Bikini Campaigns

In the years following the *Free Guy* post, Lively has frequently shared photos of herself in various swimsuits to promote her non-alcoholic mixer brand, Betty Buzz. These photos are often candid, poolside snaps that feel authentic and relatable, yet still showcase her impeccable physique and style.

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• Red Bikini Shoot: One notable campaign featured Lively in a red bikini, paired with a '90s-style visor, which she described as "your mom's '90s visor." These photos were a masterful blend of nostalgia, self-deprecating humor, and business promotion.
• Cut-Out Swimsuits: She has also been seen in chic cut-out one-piece swimsuits, demonstrating her preference for sophisticated and stylish beachwear that offers a subtle nod to current fashion trends.

High-Fashion Editorials and Post-Pregnancy Style

Lively’s fashion narrative in 2024 and 2025 has been heavily influenced by her return to the public eye after welcoming her fourth child. Her post-pregnancy appearances have been met with admiration for her confidence and quick return to high-fashion form.

• Vogue Photoshoots: In a September 2024 Vogue editorial alongside Hugh Jackman, Lively was photographed in a Jacquemus swimsuit, showcasing her commitment to high-end designer beachwear. This editorial demonstrates that her swimwear choices are now often part of a broader, high-fashion context rather than solely personal posts.
• Lingerie-Inspired Dressing: Her press tour for the upcoming film *It Ends With Us* has seen her embrace bold, lingerie-inspired fashion trends, including sheer floral tops and designer boxer shorts, which speak to a daring and evolving personal style that often blurs the line between outerwear and intimate apparel. This trend, known as "lingerie dressing," further proves her willingness to push fashion boundaries, echoing the confidence she displayed in the viral "thong bikini" photo.

Ultimately, the search for "Blake Lively in a thong" leads to a single, powerful image used for a strategic purpose. However, the true story lies in the broader context of her career: a style icon who uses every fashion choice—from a viral cheeky bikini to a high-end Vogue swimsuit—as a calculated move to entertain, promote her businesses, and maintain her status as one of Hollywood's most influential and stylish figures.