The 2025 Guide: Scarlett Johansson's Viral Lip Gloss Secret And The Outset's Bestselling Lip Oasis

Scarlett Johansson, the iconic actress and entrepreneur, has long been a global beauty inspiration, but in the current beauty landscape of December 2025, one product has dominated the conversation: her signature lip gloss. The secret to her famously plump, hydrated, and perfectly glossy pout is no longer a mystery; it’s a product she personally developed for her clean skincare line, The Outset. This deep dive reveals the exact product, its revolutionary formula, and the specific shades she relies on to achieve her effortless, camera-ready look, whether she is walking a red carpet or running errands in New York City.

The product in question is the Lip Oasis™ Glossy Treatment, which has consistently sold out and recently expanded its shade range due to overwhelming demand. This isn't just a standard gloss; it’s a conditioning treatment that marries intense hydration with a long-lasting, non-sticky shine. We break down why this specific lip gloss is being hailed as a "beauty must-have" for 2025, detailing its key ingredients and how it fits into the star’s overall minimal yet impactful beauty philosophy.

Scarlett Johansson: A Quick Profile & Career Highlights

Before diving into the specifics of her beauty brand and viral lip product, understanding the woman behind The Outset adds context to her commitment to clean, simple, and effective beauty solutions. Scarlett Johansson’s career spans over three decades, establishing her as one of Hollywood's most versatile and highest-grossing actresses.

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• Full Name: Scarlett Ingrid Johansson
• Born: November 22, 1984
• Birth Place: New York City, New York, U.S.
• Nationality: American (with Danish and Polish heritage)
• Spouse: Colin Jost (m. 2020)
• Children: Rose Dorothy Dauriac and Cosmo Jost
• Career Start: Began acting professionally at age 8.
• Breakthrough Roles: The Horse Whisperer (1998) and Lost in Translation (2003).
• Iconic Role: Natasha Romanoff / Black Widow in the Marvel Cinematic Universe (MCU).
• Major Nominations: Two Academy Award nominations (for Marriage Story and Jojo Rabbit).
• Entrepreneurial Venture: Co-Founder and Creative Director of The Outset, a clean, everyday skincare brand launched in 2022.

The Viral Secret: Unpacking Scarlett Johansson’s Lip Oasis™ Glossy Treatment

Scarlett Johansson’s beauty brand, The Outset, is founded on the principle of clean, essential, and uncomplicated skincare. The Lip Oasis™ Glossy Treatment, priced at $28, is the brand’s first and most successful foray into lip care, perfectly embodying her preference for a natural, hydrated look.

The actress has frequently stated that she is "obsessed" with the product, which she spent years perfecting to be the ideal non-sticky, intensely moisturizing treatment. It is designed to be a hybrid product—a treatment balm that delivers the high shine of a gloss.

Key Features & Botanical Ingredients

The true topical authority of the Lip Oasis™ lies in its unique, powerful formula. It is formulated to be hypoallergenic and free of common irritants like fragrance, gluten, and coconut, making it suitable for sensitive skin.

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• Maxi-Lip™️: This is a key proprietary ingredient designed to visibly moisturize, define, and gently plump the lips, contributing to a firmer and smoother appearance.
• Squalane: A highly effective emollient that locks in moisture and helps prevent water loss, keeping the lips supple and hydrated.
• Shea Butter Ethyl Esters: Derived from Shea Butter, this provides deep conditioning and a rich, creamy texture without the heaviness of traditional butters.
• Botanical Blend: The formula is packed with powerful botanicals, including Oleic/Linoleic/Linolenic Polyglycerides, which are known for their restorative and protective barrier properties.
• Texture: Crucially, the formula is specifically engineered to be non-sticky, resolving the common complaint associated with high-shine lip glosses.

The Must-Have Lip Oasis™ Shades for 2025

While the original Lip Oasis™ was a sheer, clear treatment, the brand recently expanded the line with three new sheer, glossy shades, capitalizing on the "clean girl" aesthetic that favors subtle color and high shine.

• Original (Sheer/Clear): The ultimate treatment for intense moisture and a crystal-clear, mirror-like shine.
• Sun Kiss: A sheer, warm tint that gives a healthy, sun-drenched flush, often used for a subtle summer look or to layer over liner.
• Dune: A soft, neutral nude or beige shade that provides a subtle definition, perfect for an everyday, polished look.
• Mirage: A rumored new shade, often described as a delicate, rosy pink that enhances the natural lip color.

The expansion into these sheer tints allows fans to achieve Scarlett’s signature look—lips that look naturally enhanced, plump, and incredibly healthy—without the commitment of a heavy lipstick. This focus on lip *health* as the foundation for beauty is a major 2025 trend that The Outset is leading.

From Red Carpet Red to Daily Gloss: Her Go-To Lip Looks

While the Lip Oasis™ is Scarlett's go-to for her daily life and the foundation of her lip health, her red carpet looks demonstrate a different, equally iconic side of her beauty persona: the bold, classic Hollywood lip. The contrast between her daily routine and her event glam offers valuable topical insights into versatile lip artistry.

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The Power of a Bold Red Lip

For major events, premieres, and awards shows, Scarlett Johansson often opts for a striking, matte red lipstick that complements her fair skin and blonde hair. She has expressed a love for all shades of lipstick, especially on the red carpet, where she enjoys a bold color statement.

Her makeup artists have revealed that achieving this perfect, defined red often involves a specific technique and product layering:

• Liner is Essential: To ensure the color is sharp and long-lasting, a precise lip liner is used. One favorite product mentioned is Charlotte Tilbury's Lip Cheat liner, used to define and slightly overline the lips for a fuller effect.
• Matte Finish: While she loves the gloss for day-to-day, her most memorable red carpet looks often feature a matte or semi-matte crimson shade, creating a focal point for her entire look.
• The Liner/Gloss Combo: A recent trend, even on the red carpet, is to combine a deep liner with a glossy treatment. Some makeup artists have paired a "Chili Rimmed" liner (a warm, terracotta red) with a layer of The Outset's Lip Oasis in a shade like Sun Kiss, creating a modern, high-shine red lip.

This dual approach—intense hydration and shine for daily wear, or a matte, defined color for high-glam events—is a masterclass in modern lip care. The Lip Oasis™ acts as the essential prep step, ensuring her lips are always smooth and plump, whether she’s applying a sheer Dune tint or a dramatic red pigment.

In conclusion, the journey to Scarlett Johansson's perfect pout is a blend of clean skincare, strategic product development, and a touch of Hollywood glamour. Her Lip Oasis™ Glossy Treatment is more than just a passing trend; it is the culmination of years of searching for the perfect non-sticky, deeply conditioning lip product. By focusing on treatment first and color second, she has created a viral sensation that is now a staple in the 2025 beauty routines of fans worldwide, proving that the secret to a great lip look always starts with health and hydration.