The 5 Hottest New McDonald's Happy Meal Toys And Adult Meals For 2025 You Need To Collect Now

The McDonald's Happy Meal has always been more than just a kids' meal; it's a cultural phenomenon and a goldmine for collectors, and 2025 is shaping up to be one of the biggest years yet for new releases. As of December 2025, McDonald's is rolling out an incredible slate of collaborations that cater not only to children but also to nostalgic adults, cementing the meal's status as a must-have collectible. From massive anniversary tie-ins to unexpected character mashups and the highly anticipated return of the Adult Happy Meal, the current lineup is packed with fresh, unique toys and themed meals designed to drive fans straight to the drive-thru. Get ready to dive into the most sought-after new Happy Meal toys and themed meals hitting restaurants across the US and globally.

The strategy for 2025 focuses heavily on high-value, limited-time collections that generate significant buzz and topical authority. This year’s schedule is dominated by major intellectual properties and a continuation of the popular adult-focused meals, ensuring that every fan—from the casual diner to the dedicated collector—has a reason to visit. Here is the definitive guide to the latest and greatest Happy Meal and specialty meal releases for 2025.

The Definitive 2025 McDonald's Happy Meal & Specialty Meal Lineup

The 2025 schedule is a masterclass in collaboration, blending classic nostalgia with fresh, unexpected character pairings. The sheer volume of high-profile entities ensures that the new McDo Happy Meal remains a global talking point. Below are the five most significant and highly-anticipated releases that have defined the year.

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1. Disney 70th Anniversary Collectibles (Ongoing/Limited Release)

The collaboration between McDonald's and Disney has always been legendary, and the Disney 70th Anniversary Collectibles for 2025 are no exception. This special edition toy line celebrates seven decades of Disney magic, featuring an unprecedented number of characters. The excitement centers around the sheer variety, with reports suggesting up to 70 different miniature figurines available for a limited time.

• The Toys: The collection includes fan-favorites from across the Disney and Pixar universes, such as Mickey Mouse, Minnie Mouse, Woody from Toy Story, Elsa from Frozen, and many more.
• Collectibility Factor: With so many toys in the set, the chase for a complete collection is intense, driving significant secondary market interest and making these Disney Happy Meal toys some of the most valuable of the year.
• Topical Authority Entities: Disney, Pixar, Mickey Mouse, Minnie Mouse, Frozen, Toy Story, Collectibles, 70th Anniversary.

2. The Adult Happy Meal Returns: McDonaldland & The Grinch

Following the massive success of previous adult-focused meals, McDonald's has doubled down on nostalgia for 2025 with two distinct specialty meals that include collectible toys aimed at grown-up fans. These meals are a clear strategy to engage the collector market and generate viral social media buzz.

The McDonaldland Meal (2025)

The McDonaldland Meal was a special themed adult Happy Meal released earlier in 2025, bringing back the beloved classic characters from the McDonaldland universe. The meal typically includes a choice of a Big Mac or 10-piece Chicken McNuggets, Fries, a drink, and a retro-themed toy.

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• The Toys: Focused on classic characters like Grimace, Hamburglar, Birdie the Early Bird, and Ronald McDonald himself.
• The Appeal: It directly taps into the nostalgia of Millennials and Gen Xers who grew up with these characters, making the toys instant collector items.

The Grinch Meal (December 2025)

Timed for the holiday season, The Grinch Meal launched on Tuesday, December 2, 2025, and includes a new menu item alongside a themed collectible. This limited-time offering provides a fresh, festive twist on the adult meal concept.

• The Menu: Features a new, limited-time menu item (details vary by region) to entice consumers beyond just the toy.
• The Theme: Centered around Dr. Seuss's iconic character, The Grinch, and other Whoville residents, perfect for holiday collecting.

3. TMNT x Hello Kitty Crossover (Regional Test Run)

Perhaps the most unexpected and exciting collaboration of the year is the mashup between the Teenage Mutant Ninja Turtles (TMNT) and Hello Kitty. This unique partnership combines the action-packed world of the Turtles with the adorable aesthetic of Sanrio, creating a truly unique line of new Happy Meal toys.

• The Toys: The collection features characters like Hello Kitty dressed as Leonardo, Donatello, Michelangelo, and Raphael, or the Turtles themselves with a Sanrio-inspired twist. This creative fusion is a major draw for collectors of both franchises.
• Availability: Initially released as a regional test run, its full US rollout is highly anticipated and will likely cause a massive surge in demand.
• Topical Authority Entities: Teenage Mutant Ninja Turtles (TMNT), Hello Kitty, Sanrio, Paramount, Leonardo, Donatello, Michelangelo, Raphael, Crossover, Mashup.

4. Lil' McDonald's Miniature Store Toys (Summer 2025)

For a dose of pure, unadulterated fun and realism, the Lil' McDonald's collection was a huge hit in the summer of 2025, starting on July 1st. This collection featured a massive set of miniature toys that were tiny, pocket-sized versions of iconic McDonald's items and restaurant elements.

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• The Toys: A total of 21 miniature toys were available, including tiny Happy Meal boxes, miniature Chicken McNuggets containers, tiny Big Macs, and even miniature restaurant accessories.
• Collector's Appeal: The small size and high detail made them excellent display pieces, with many fans calling them some of the best toys McDonald's has released in a long time.
• Topical Authority Entities: Lil' McDonald's, Miniature Toys, Big Mac, Chicken McNuggets, Display Pieces, Summer Release.

5. Pokémon and McDAAG Sports Toys (Early 2025)

The year kicked off with two major, contrasting collaborations that kept the excitement high during the first quarter. These releases highlight McDonald's commitment to rotating between major entertainment brands and sports tie-ins.

Pokémon Happy Meal (January - February 2025)

The perennial favorite, Pokémon, returned to the Happy Meal, running from January 21st to February 24th. These releases typically include a combination of trading cards and small toys or accessories featuring popular Pokémon characters.

• The Toys: Often includes collectible cards, small figurines, or themed games featuring characters like Pikachu, Charizard, and Eevee.
• The Demand: Pokémon collaborations are consistently one of the most in-demand Happy Meal releases globally, often selling out quickly due to the popularity of the trading cards.

McDAAG (McDonald's All American Games) (Spring 2025)

Targeting sports enthusiasts, the McDAAG Happy Meal featured a basketball theme, with each box adorned in the 2025 McDAAG jersey design. The toys were interactive and focused on sports play.

• The Toys: Each Happy Meal box included six basketball hoop toys, a mini-basketball, a trick-shot launcher, and custom stickers.
• The Focus: This release emphasizes active play and aligns with McDonald's long-standing support of the All American Games.

Why Are The New Adult Happy Meals So Popular?

The phenomenon of the Adult Happy Meal is a key part of McDonald's 2025 strategy. It’s not just about a larger portion size; it’s a calculated marketing move that leverages deep-seated nostalgia and the modern collecting trend. For many adults, the Happy Meal toy represents a tangible piece of their childhood, and the opportunity to collect limited-edition, high-quality toys from franchises like McDonaldland or The Grinch is irresistible. The meals effectively turn a simple fast-food purchase into a collectible experience, driving both traffic and viral social media content. This strategy successfully converts a segment of the adult population into active "toy hunters," creating a secondary market buzz that keeps the brand relevant and exciting.

Tips for Collecting the New Happy Meal Toys in 2025

With so many limited-time offerings and high-demand collaborations, securing a complete set of the latest McDonald's toys requires a strategy. Here are a few expert tips for collectors:

• Check the Schedule: Always consult the official McDonald's Happy Meal schedule (often found on their website or app) to know the exact start and end dates of each promotion, like the Pokémon or Disney runs.
• Order via the App: Using the McDonald's App for mobile ordering or delivery can sometimes give you an edge, as you can specify your order and check availability before arriving.
• Ask Politely: While not guaranteed, some locations may allow you to purchase just the toy or request a specific toy if they have an excess of a certain character. This is especially helpful for completing a large set like the 70th Anniversary Disney Collectibles.
• Be Quick for Adult Meals: The McDonaldland Meal and The Grinch Meal are often extremely limited and sell out fast. Plan to purchase them on the release date to avoid missing out.