The $2.5 Million Transformation: How Chelsea And Cole DeBoer Built Their Net Worth Empire After 'Teen Mom 2'

The financial journey of Chelsea and Cole DeBoer has become one of the most compelling reality TV success stories, skyrocketing their estimated combined net worth to approximately $2.5 million as of late 2025. This impressive figure is a testament to their seamless transition from MTV stars to HGTV power couple and burgeoning entrepreneurs. Their current wealth is a direct result of strategic brand partnerships, the massive success of their home renovation show, and a series of savvy business ventures launched outside the reality TV bubble.

The DeBoers have expertly leveraged their decade-long public presence to build a diversified income portfolio. While their foundation was laid with substantial earnings from the long-running reality series Teen Mom 2, their move to the home design world with HGTV’s Down Home Fab has cemented their status as a financial force. The launch of their physical retail store in 2024 further highlights their commitment to building a lasting business empire in their home state of South Dakota.

Chelsea and Cole DeBoer: Biography and Career Timeline

Chelsea Houska and Cole DeBoer have cultivated a public image centered on family, home, and renovation, which has been the key to their financial success.

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• Chelsea Houska DeBoer (Born August 29, 1991):
  • Early Career: First gained notoriety in 2010 on the MTV series 16 and Pregnant, followed by the spin-off, Teen Mom 2.
  • Education/Trade: Licensed esthetician and professional hairdresser.
  • MTV Career: Starred on Teen Mom 2 from 2011 until her departure in late 2020.
  • Business Ventures: Launched the apparel and home goods line Aubree Says.
• Cole DeBoer (Born April 10, 1988):
  • Early Career: Worked as a traffic control specialist in South Dakota before meeting Chelsea.
  • MTV Career: Joined the cast of Teen Mom 2 in 2014 after beginning his relationship with Chelsea.
  • Trade: Known for his project management and construction skills, which became the focus of their HGTV show.
• Family Life:
  • Marriage: Married in October 2016.
  • Children: The couple has four children: Aubree Skye Lind-DeBoer (Chelsea's daughter from a previous relationship), and three children together: Watson Cole DeBoer (born January 2017), Layne Ettie DeBoer (born August 2018), and Walker June DeBoer (born January 2021).

The Core Pillars of the DeBoer Family’s Financial Success

The DeBoers’ multi-million dollar net worth is not tied to a single source but is instead built on three distinct, high-earning financial pillars: their MTV legacy, their HGTV contract, and their independent entrepreneurial ventures.

1. Massive Earnings from the 'Teen Mom 2' Era

While often underestimated, the DeBoers’ foundation of wealth was established during their decade-long tenure on MTV. Chelsea Houska was one of the highest-paid stars in the franchise, reportedly earning a substantial salary that grew significantly over the ten seasons she filmed. Sources indicate that Chelsea's total earnings from Teen Mom 2 alone may have exceeded $2.5 million over the course of the show.

This reality TV income was crucial, providing the capital for their subsequent investments and business launches. It also established the massive social media following—currently millions of followers—that the couple now uses to secure high-paying brand endorsements and drive traffic to their businesses.

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2. The HGTV 'Down Home Fab' Contract and Salary

The pivot from MTV to HGTV has been the most significant factor in maintaining and growing their net worth. Their show, Down Home Fab, premiered in 2023 and was an instant hit, quickly earning a renewal for a second season and, later, a third season confirmation in late 2023.

While the exact salary per episode for the DeBoers is not public, HGTV stars are known to command significant paychecks, often ranging from tens of thousands of dollars per episode for new stars to six figures for established names. Given the show's strong ratings and the couple's existing celebrity status, their compensation for Down Home Fab is a substantial recurring income stream. The show not only pays them for their appearance but also serves as a marketing engine for their design and home goods businesses.

Entrepreneurial Ventures: The DeBoers’ Move to Retail

The DeBoers have smartly invested their reality TV earnings into tangible businesses, ensuring their income is not solely dependent on television contracts.

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The Launch of Down Home by DeBoers (2024)

The most recent and significant business venture is the opening of their physical retail store, Down Home by DeBoers. Announced in late 2023, the store officially opened its doors in March 2024 in Tea, South Dakota.

Located at 108 Venture St. in the Bakker Landing development, the store sells home furnishings, decor, and exclusive items featured on the Down Home Fab television show. This retail business solidifies their brand, creates a new revenue stream, and provides a physical hub for their design aesthetic, directly capitalizing on the popularity of their HGTV brand.

The Success of Aubree Says

Chelsea’s apparel and home goods line, Aubree Says, named after her eldest daughter, Aubree, continues to be a successful e-commerce venture. This brand, which focuses on comfortable, stylish, and family-friendly merchandise, benefits greatly from Chelsea's massive social media reach and her personal brand as a mother and designer. The revenue generated from this online business contributes a significant six-figure amount to their annual income.

The Impact of the $4 Million Lawsuit on Their Net Worth

A major factor that introduces uncertainty into the DeBoers' net worth is the ongoing legal battle with their former consulting company, Envy Management. The company filed a $4 million lawsuit, accusing Chelsea and Cole of withholding earnings and breaching contracts related to various endorsements and social media deals.

• The Core Claim: Envy sought a substantial portion of the DeBoers’ earnings, including those from their reality TV appearances.
• The 2024 Update: Court filings in 2024 provided a crucial development, with a court ruling that Envy’s claim to the DeBoers' Teen Mom contracts was invalid. This was a partial but significant win for the couple, limiting the scope of Envy’s financial claims.
• Financial Context: While the legal fees and the potential settlement amount remain a financial liability, the court ruling on the Teen Mom contracts suggests the final financial impact may be less severe than the initial $4 million claim. The DeBoers’ net worth estimates account for their liquid assets and business valuations, but the final outcome of the lawsuit will undoubtedly be the biggest variable in their net worth in the coming years.

Chelsea and Cole DeBoer Net Worth Summary (2025)

The DeBoers' estimated combined net worth of $2.5 million is a conservative figure that reflects their diverse income streams, but also acknowledges the financial uncertainty of their legal battles. Chelsea’s individual net worth is often placed around $2 million, while Cole’s is estimated at $500,000, with their combined assets including their lucrative home design business and real estate holdings in South Dakota.

The couple has successfully navigated the challenging transition from unscripted drama to professional home renovation. By building the Down Home Fab brand and launching the Down Home by DeBoers retail store in 2024, they have demonstrated a shrewd business sense that continues to generate significant wealth, ensuring their financial future is far more stable than their early reality television days.