Little Caesars Super Bowl 2025 Commercial: Everything You Need To Know About The Eugene Levy 'Crazy Puffs' Ad

The anticipation for Super Bowl LIX on Sunday, February 9, 2025, isn't just about the football—it's about the multi-million dollar commercials, and Little Caesars is already making headlines with their confirmed spot. The pizza giant is set to deliver an unforgettable 30-second comedic advertisement that will air during the biggest television event of the year, bringing a blend of humor, star power, and a tantalizing new menu item to millions of viewers. This marks another major play for Little Caesars as they continue their run as the Official Pizza Sponsor of the National Football League (NFL).

The latest news, as of December 13, 2025, confirms that Little Caesars is leaning heavily into celebrity endorsement and product innovation for their 2025 Super Bowl campaign. The brand has secured Emmy-winning actor and beloved comedian Eugene Levy to star in the commercial, which is already being teased with the energetic and curiosity-piquing title, "Whoa!" or the larger campaign tagline, "TASTES LIKE WHOA." The ad's primary mission is to introduce the public to a mouthwatering new product that aims to shake up the fast-food pizza market: the all-new Crazy Puffs. This deep dive covers every detail known so far about one of the most anticipated commercials of Super Bowl LIX.

The Star Power: Eugene Levy and the 'Whoa!' Campaign

Little Caesars has a history of tapping into popular culture and well-known personalities for their Super Bowl spots, and their choice for 2025 is a comedic masterstroke. Securing Eugene Levy—best known for his iconic roles in *Schitt's Creek*, *American Pie*, and *Best in Show*—ensures the commercial will instantly grab attention and deliver a distinctive brand of deadpan humor.

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Biography and Profile of Eugene Levy

• Full Name: Eugene Levy
• Date of Birth: December 17, 1946
• Age (as of Super Bowl LIX 2025): 78
• Place of Birth: Hamilton, Ontario, Canada
• Spouse: Deborah Divine (m. 1977)
• Children: Dan Levy and Sarah Levy (both actors)
• Career Highlights:
  • SCTV (Second City Television): A founding cast member and writer, where he created many memorable characters.
  • *Best in Show* (2000): Co-wrote and starred as the unforgettable character Gerry Fleck.
  • *American Pie* Film Series: Played the role of Noah Levenstein, Jim's dad, a role he reprised multiple times.
  • *Schitt's Creek* (2015–2020): Co-created the series with his son, Dan Levy, and starred as the patriarch, Johnny Rose, winning a Primetime Emmy Award for Outstanding Lead Actor in a Comedy Series in 2020.
  • *The Reluctant Traveler* (2023–Present): Host and executive producer of the Apple TV+ travel series.
• Signature Style: Known for his thick eyebrows, dry wit, and ability to elevate absurd situations with grounded performances.

Levy's involvement is key to the commercial's tone. The 30-second spot, simply titled "Whoa!," promises to be a comedic exploration of the overwhelming flavor and experience of the new menu item. The concept reportedly centers on Levy's reaction to the product, utilizing his signature reaction shots and comedic timing to convey the irresistible nature of the Crazy Puffs. This approach aligns perfectly with Little Caesars' history of delivering lighthearted, memorable, and slightly absurd Super Bowl advertisements.

The Featured Product: Introducing Little Caesars Crazy Puffs

A Super Bowl commercial is an expensive investment, and brands typically use the platform to launch a major new product or campaign. For 2025, the true star of the show, alongside Eugene Levy, will be the Crazy Puffs. This product launch is the central focus of the "TASTES LIKE WHOA" campaign, designed to generate massive buzz and drive immediate traffic to Little Caesars locations nationwide.

What are Little Caesars Crazy Puffs?

The Crazy Puffs are an innovative take on the brand's popular side items, specifically the Crazy Bread. The initial details suggest they are bite-sized, dome-shaped baked goods, stuffed with various fillings. The commercial is specifically set to highlight the Bacon & Cheese Crazy Puffs, which combine the savory flavors of bacon and cheese inside the portable, puffy dough.

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This product strategy is a clear move to compete in the growing market for snackable, on-the-go pizza items, appealing to the casual consumer and, crucially, the massive audience of Super Bowl party-goers who are looking for easy, shareable food options. The concept is simple, yet highly effective for a game-day scenario, perfectly positioning Little Caesars as the go-to choice for the Super Bowl LIX gathering. The emphasis on the taste—the "Whoa!" factor—is designed to create a viral, sensory-driven reaction that sticks with the audience long after the game ends.

Little Caesars and the NFL: A Winning Game Plan

The Little Caesars Super Bowl 2025 commercial is not a standalone event; it’s a key piece of a much larger, multi-year marketing strategy. Little Caesars is currently in its fourth year as the Official Pizza Sponsor of the NFL, a partnership that provides them with unparalleled visibility during the most-watched sporting events in the United States, culminating with the Super Bowl.

The Context of Super Bowl LIX

The 2025 Super Bowl, or Super Bowl LIX, will be played at the Caesars Superdome in New Orleans on February 9, 2025. While the "Caesars" name in the stadium refers to the casino and not the pizza company, the coincidence provides an excellent topical backdrop for Little Caesars' advertising efforts. Being the NFL's official sponsor allows the brand to integrate its products directly into the fan experience, from in-stadium promotions to themed digital content, all leading up to the main event.

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The decision to feature a comedic spot with a beloved actor like Eugene Levy, rather than a purely product-focused ad, reflects a sophisticated understanding of the Super Bowl audience. Viewers often tune in specifically for the entertainment value of the commercials, and a funny, memorable ad starring a recognizable face can generate far more earned media and social buzz than a straightforward sales pitch. The goal is not just to sell pizza, but to cement Little Caesars' place in the cultural conversation surrounding the Super Bowl Sunday experience.

Entities and Topical Authority Keywords:

• Eugene Levy
• Crazy Puffs
• Bacon & Cheese Crazy Puffs
• Super Bowl LIX
• Caesars Superdome New Orleans
• NFL Official Pizza Sponsor
• "TASTES LIKE WHOA" Campaign
• 30-second spot
• Comedic Advertisement
• Hot-N-Ready
• Little Caesars Pizza
• Schitt's Creek
• American Pie
• Super Bowl Sunday
• February 9, 2025
• McKinney (Advertising Agency)
• Dan Levy
• Pizza Crazy Puffs

As the countdown to Super Bowl 2025 continues, all signs point to Little Caesars delivering one of the most talked-about commercials of the night. With Eugene Levy’s comedic genius, the launch of the highly anticipated Crazy Puffs, and a clear, entertaining campaign message, the pizza chain is poised for a major marketing victory. Fans and foodies alike should be ready for a "WHOA!" moment when the commercial airs on Super Bowl LIX—a perfect complement to a Hot-N-Ready pizza order.