Unwrapped: The 4 Must-Try Krispy Kreme 'Hoppy Easter' Doughnuts That Defined Spring 2025

As the year 2025 draws to a close, it’s time to look back at one of the most anticipated and wildly successful seasonal drops in the dessert world: the Krispy Kreme 'Hoppy Easter' Doughnuts Collection. Released in the early spring, this limited-edition lineup brought a fresh burst of color and flavor to the holiday, combining the beloved Original Glazed base with whimsical, bunny-themed designs and a highly requested fan-favorite return. This collection cemented Krispy Kreme’s reputation for crafting memorable, holiday-specific treats that go far beyond a simple seasonal glaze.

The 2025 Easter collection, available for a limited time from April 7th through April 20th in the U.S. and a similar window in the U.K. and Ireland, was an instant hit, designed to make any Easter basket or spring gathering sweeter. It featured three brand-new, intricately designed doughnuts alongside the triumphant return of a classic. Whether you managed to grab a dozen or are just curious about the sweet details, here is the deep dive into the four delightful doughnuts that made up the 'Hoppy Easter' lineup.

The 2025 'Hoppy Easter' Collection: Release Details and Overview

Krispy Kreme has a history of tapping into seasonal excitement, and the 2025 'Hoppy Easter' Collection was no exception, perfectly timed for the Spring holiday. The collection was strategically launched to capture the full spirit of the season, from the first signs of spring to the main Easter weekend. The limited-time availability—typically just two weeks—created a sense of urgency and buzz among doughnut enthusiasts and casual consumers alike.

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The core of the collection revolved around four distinct, beautifully decorated doughnuts, each starting with the signature Krispy Kreme dough but transformed with unique icings, fillings, and toppings. This approach ensured a variety of textures and flavors, catering to different preferences, from fruit lovers to chocolate aficionados.

The four stars of the 'Hoppy Easter' lineup were:

• The Strawberry Iced Doughnut (The Returning Favorite)
• The Bunny Basket Doughnut
• The Marshmallow Bunny Doughnut
• The Bouncing Bunny Doughnut

This mix of nostalgia (the returning favorite) and novelty (the three new bunny treats) proved to be a winning formula for the brand. The entire collection was available as an Easter Dozen, which quickly became a popular centerpiece for holiday celebrations.

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Doughnut Deep Dive: The Three New Bunny Treats

The three new additions for the 2025 season were the centerpiece of the 'Hoppy Easter' Collection, showcasing Krispy Kreme's flair for creative, holiday-specific designs. These limited edition doughnuts were designed to be as visually appealing as they were delicious, perfect for sharing on social media and at family gatherings.

1. The Bunny Basket Doughnut

The Bunny Basket Doughnut was arguably the most elaborate and visually striking of the new treats, designed to resemble a miniature Easter basket.

• The Base: An Original Glazed® doughnut.
• The Icing: Dipped in rich chocolate icing, providing a dark, contrasting base.
• The Decoration: The doughnut was then decorated with chocolate-flavored icing to create the "basket" weave effect. Sprinkles were added to represent the colorful "grass," and a small, edible candy piece often topped it off to complete the basket look.
• The Flavor Profile: A classic chocolate and Original Glazed combination, elevated by the textural crunch of the sprinkles, making it a guaranteed crowd-pleaser.

2. The Marshmallow Bunny Doughnut

This doughnut was a tribute to one of Easter’s most iconic candies: the marshmallow peep. It was a sweet, whimsical option that appealed strongly to those who love a light, fluffy filling.

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• The Base: A shell-style doughnut, designed to be filled.
• The Filling: A light, fluffy marshmallow-flavored Kreme filling, capturing the essence of the classic Easter treat.
• The Icing: Topped with a brightly colored icing, often yellow or pink, to mimic the vibrant colors of a marshmallow bunny.
• The Decoration: Finished with a simple, yet effective bunny face design, usually with small icing details for eyes and whiskers.
• The Flavor Profile: The Marshmallow Bunny Doughnut offered a sugary, comforting sweetness, contrasting the light dough with the creamy, airy Kreme filling.

3. The Bouncing Bunny Doughnut

The Bouncing Bunny Doughnut was the playful member of the collection, often included in the six-count and dozen boxes.

• The Base: An Original Glazed® doughnut.
• The Icing: Dipped in a vibrant, spring-green icing, symbolizing fresh grass and the awakening of spring.
• The Decoration: A cute, edible bunny decoration was placed on top, giving the impression of a bunny hopping through a field. The design was simple, cheerful, and highly photogenic.
• The Flavor Profile: A straightforward yet satisfying combination of the classic Original Glazed taste paired with the sweet, sugary flavor of the colored icing.

The Triumphant Return: Why the Strawberry Iced Doughnut is a Fan Favorite

While the three bunny-themed doughnuts stole the spotlight for their novelty, the fourth item in the 2025 collection was a highly anticipated returning favorite: the Strawberry Iced Doughnut with Sprinkles. The decision to bring back this specific flavor for the Easter season was a brilliant move, providing a sense of comforting familiarity alongside the new excitement.

The Strawberry Iced Doughnut is not a permanent fixture on the menu, making its seasonal appearances feel like a special event. Its popularity stems from several key factors:

The Perfect Spring Flavor

Strawberry is intrinsically linked to the flavors of spring and summer, offering a light, fruity alternative to heavier chocolate or caramel options. The bright pink icing is visually appealing and perfectly complements the warmer weather and pastel colors of the Easter holiday.

A Simple, Classic Design

Unlike the intricate bunny designs, the Strawberry Iced Doughnut is a classic ring doughnut dipped in strawberry-flavored icing and topped with colorful spring-themed sprinkles. This simplicity makes it a nostalgic choice, reminiscent of traditional doughnut shop offerings, but with the superior quality of the Krispy Kreme base.

The Texture Contrast

The combination of the warm, airy Original Glazed dough with the slightly crunchy, sweet layer of the strawberry icing and the small burst of texture from the sprinkles provides a multi-sensory experience that fans crave. It’s a texture and flavor profile that consistently outperforms many of the brand’s other seasonal offerings in terms of sheer fan demand.

By including the Strawberry Iced Doughnut, the 2025 'Hoppy Easter' Collection offered a comprehensive Easter dozen, balancing whimsical, themed treats with a beloved, fruity classic. This blend of familiarity and novelty is why Krispy Kreme continues to dominate the seasonal doughnut market, ensuring that the limited edition spring doughnuts remain a must-have tradition for families celebrating the holiday.