5 Times Selena Gomez Redefined Confidence: From Silk Lingerie Campaigns To The Exposed Bra Trend

Selena Gomez is not just an actress, singer, and entrepreneur; she is a powerful voice in the conversation about self-love and confidence, a message she consistently delivers through her work with Rare Beauty and her bold fashion choices. As of December 2025, the star continues to dominate headlines, not only for her Golden Globe-nominated acting roles and her chart-topping music but also for her fearless approach to style that often challenges traditional norms, including embracing the "exposed bra" look on the red carpet and stunning in her own brand's lingerie campaigns. The shift in her public image—from Disney darling to global fashion icon and beauty mogul—is marked by moments of genuine authenticity, where she uses fashion to make a statement about body positivity and mental health advocacy. Whether she's posing in a delicate silk lingerie set for a Rare Beauty Eau de Parfum launch or rocking a sophisticated, sheer gown that highlights a chic undergarment, Selena Gomez is redefining what it means to be a modern celebrity.

Selena Gomez: A Brief Biography and Profile

Selena Marie Gomez was born on July 22, 1992, in Grand Prairie, Texas. She began her career as a child actor, gaining widespread fame as Alex Russo on the iconic Disney Channel series Wizards of Waverly Place, which ran from 2007 to 2012. Her transition into music saw her become a multi-platinum recording artist, releasing hits like "Come & Get It," "Good For You," and the Grammy-nominated "Lose You to Love Me."

• Full Name: Selena Marie Gomez
• Born: July 22, 1992 (Age 33 as of 2025)
• Birthplace: Grand Prairie, Texas, USA
• Occupations: Actress, Singer, Producer, Entrepreneur
• Major Works: Wizards of Waverly Place, Only Murders in the Building, Albums Stars Dance and Revival, Rare Beauty
• Recent Career Highlights (2025): Continued success with Rare Beauty, starring role in the critically acclaimed series Only Murders in the Building (Hulu), and anticipation for her film roles, including Emilia Pérez.
• Advocacy: A prominent advocate for mental health awareness, often incorporating this mission into her business, Rare Beauty.

Her entrepreneurial venture, Rare Beauty, launched in 2020, quickly became a global success, not only for its high-quality products but also for its commitment to mental health through the Rare Impact Fund. This blend of creative and business pursuits solidifies her status as one of the most influential figures of her generation, with every public appearance, including her fashion choices, setting a major trend.

The Rare Beauty Lingerie Campaign: A Statement of Self-Love

One of the most talked-about moments regarding "Selena Gomez in a bra" came with the launch of her Rare Beauty Eau de Parfum. Instead of hiring a model, Gomez chose to be the face of the campaign herself, posing in a stunning, blush-pink silk lingerie set.

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This photoshoot was more than just marketing; it was a powerful declaration of body confidence. The images, which circulated widely in late 2024 and throughout 2025, showed the star looking radiant and comfortable in her own skin, directly aligning with Rare Beauty’s core mission of embracing individuality and challenging unrealistic beauty standards.

The choice of a simple, elegant silk set, often described as a "corset bra" or "sultry lingerie look," was a deliberate move to celebrate femininity and inner strength. It provided a refreshing contrast to overly airbrushed or hyper-sexualized celebrity campaigns, instead focusing on natural beauty and the confidence that comes from within. Fans and media outlets praised the vulnerability and authenticity of the shoot, cementing it as a landmark moment in her career as a beauty entrepreneur.

The Exposed Bra Trend: Redefining Red Carpet Fashion

Selena Gomez has masterfully adopted the "exposed bra" or "visible lingerie" trend, transforming it from a fashion faux pas into a high-fashion statement. This style involves deliberately showcasing a chic bra, bralette, or corset under a sheer, cropped, or open garment, adding a layer of texture and unexpected glamour to a formal look.

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One of the most notable recent examples was her appearance at the 2024 Academy Museum Gala. Stepping onto the red carpet, Gomez wore a sophisticated ensemble that included a stylishly exposed undergarment, demonstrating her evolution as a fashion icon. This move is part of a broader celebrity trend, but Gomez's interpretation is always paired with her signature elegant and polished aesthetic, ensuring the look is more about confidence and style than shock value.

The trend aligns perfectly with her current era—a woman who is comfortable with her body and unafraid to make bold choices. By integrating a "bra look" into a major red-carpet event, she sends a clear message that fashion rules are meant to be broken, and that personal comfort and style should always take precedence over outdated dress codes. This sartorial choice also generates immense media buzz, keeping her at the forefront of fashion conversations alongside her acting and music careers.

The Evolution of Selena Gomez’s Style and Confidence

Selena Gomez’s willingness to pose in underwear or an exposed bra for public consumption is indicative of a powerful personal and professional evolution. Her early career was defined by modest, family-friendly looks, but her adult years have seen her embrace a more mature, sensual, and self-assured style.

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This evolution is closely tied to her journey of self-acceptance, particularly after being open about her struggles with health and mental well-being. The confidence she exudes in her recent photoshoots, including a 2025 magazine cover where she rocked blush pink undies, is a testament to her resilience. It’s a deliberate move away from the pressures of Hollywood perfection toward a more relatable, authentic portrayal of a successful woman.

The entity of her style now encompasses a wide range of looks, from the casual, makeup-free selfies she shares on social media to the high-glamour, exposed-detail gowns she wears to premieres. This duality—the raw, unfiltered self and the polished, fashion-forward star—is what makes her so captivating. Her decision to showcase elements typically hidden, like a bra or lingerie, is a metaphor for her transparency about her life, making her a relatable figure for millions.

Ultimately, whether it's a sheer top revealing a lace corset bra or a full silk lingerie set for a Rare Beauty campaign, Selena Gomez utilizes these moments to promote a broader, more inclusive definition of beauty. She encourages her audience to embrace their bodies and their confidence, proving that the most powerful fashion statement is always being unapologetically yourself. This consistent message of empowerment is what truly defines her impact in the entertainment and beauty industries in 2025 and beyond.