12 Days Of Deals: How Long Amazon Black Friday Deals Last In 2025 And Maximize Your Savings

The days of Black Friday being a single 24-hour event are long over, especially at Amazon, which has transformed it into a multi-week holiday shopping marathon. As of December 13, 2025, the official duration for Amazon's biggest sale of the year is an impressive 12 days, encompassing both Black Friday and Cyber Monday, giving shoppers nearly two full weeks to snag massive discounts on tech, home goods, apparel, and more. This extended timeline is crucial for planning your budget and ensuring you don't miss out on the most sought-after limited-time offers.

The core answer to "How long do Amazon Black Friday deals last?" for 2025 is a full twelve days, running from Thursday, November 20, through Monday, December 1. This "Black Friday Week" structure is Amazon's strategy to dominate the holiday shopping season, starting well before the traditional Black Friday date of November 28 and extending through the highly anticipated Cyber Monday. Understanding this exact window is the key to successful deal hunting and maximizing your savings this holiday season.

Amazon Black Friday 2025 Official Dates and 12-Day Duration Breakdown

Amazon has officially set the stage for its 2025 holiday shopping event, confirming a significant, multi-day sales period. Unlike traditional retailers who might focus only on the Friday after Thanksgiving, Amazon leverages the entire week leading up to the holiday, and the weekend that follows, culminating in Cyber Monday.

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The official dates for the main Amazon Black Friday 2025 event are:

• Start Date: Thursday, November 20, 2025
• End Date: Monday, December 1, 2025 (Cyber Monday)

This 12-day window is officially dubbed "Black Friday Week" by Amazon, although it clearly spans much longer than a single week. This extended period ensures that consumers have ample opportunity to shop, reducing the stress of a single-day rush and allowing for more considered purchases. The event is a strategic move to capture early holiday shopping dollars and extend the savings past the traditional weekend.

The 12-Day Shopping Calendar: What to Expect When

To navigate this almost two-week-long sales event, it helps to break down the 12 days into key phases, as the intensity and types of deals often shift:

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1. The Pre-Week Blitz (Nov 20 – Nov 26): The sale kicks off early, a full week before Black Friday. This initial phase is crucial for shoppers looking for deals on Amazon's own devices (Kindles, Echos, Fire TVs) and big-ticket items. These "early Black Friday deals" often mirror the best prices.
2. Black Friday Proper (Nov 27 – Nov 28): The core of the sale, starting on Thanksgiving Day (Nov 27) and running through Black Friday (Nov 28). This is when the highest volume of deals drops, with many retailers price-matching Amazon. Expect the deepest discounts on electronics, toys, and apparel.
3. Cyber Weekend (Nov 29 – Nov 30): The bridge between Black Friday and Cyber Monday. Deals continue, but the focus often shifts slightly towards smaller gadgets, digital goods, and specific categories that didn't sell out on Friday.
4. Cyber Monday Finale (Dec 1): The grand finale. Cyber Monday deals traditionally focus more on online-exclusive offers, especially for technology and smaller electronics. This is often the last chance to grab the absolute lowest prices before the "Holiday Deals" phase begins.

This structure allows Amazon to maintain momentum for nearly two weeks, ensuring the deals remain fresh and enticing throughout the entire period. This contrasts with the 2024 event, which ran for a slightly shorter period, from November 21 through November 29.

The Anatomy of Amazon's Black Friday Deals: More Than Just Discounts

The length of the sale is only one part of the equation; the variety and structure of the deals are what define the shopping experience. Amazon employs several strategies to keep shoppers engaged for the entire 12-day duration, making the event feel dynamic and urgent.

Lightning Deals and Limited-Time Offers (LTOs)

A significant portion of Amazon's Black Friday strategy revolves around Lightning Deals. These are time-sensitive promotions that last for a few hours or until the stock runs out, whichever comes first. They are a core feature that drives urgency and encourages frequent check-ins. During the 12-day Black Friday event, thousands of new Lightning Deals are introduced daily. Savvy shoppers know that the best, most popular items in categories like gaming, smart home, and kitchen appliances often appear as Lightning Deals, requiring quick action.

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The Role of Early Black Friday and Cyber Week

Amazon has effectively created a "Cyber Week" by extending its Black Friday deals to run right into Cyber Monday. This continuous flow of discounts ensures that shoppers who miss out on a Friday deal have a second chance on Monday. Moreover, the "Early Black Friday" deals, which start on November 20, serve as a crucial test run. They allow shoppers to secure items before the main rush, often on categories like apparel, beauty, and fitness gear. This staggered approach is a key reason why the Amazon sale feels so much longer than a traditional Black Friday sale.

Topical Authority Entities: To successfully navigate this extended period, shoppers should focus on specific high-value categories, including Amazon Echo Devices, Fire TV Sticks, Kindle E-readers, Apple Watch, Samsung QLED TVs, Noise-Canceling Headphones, Instant Pot, Ninja Foodi, Lego Sets, iRobot Roomba, Cosmetics and Skincare Kits, Video Games, Laptops and Ultrabooks, Smart Home Security Systems, and Weighted Blankets.

Strategies for Maximizing the 12-Day Amazon Black Friday Event

With a 12-day window, the strategy shifts from a frantic one-day sprint to a marathon of careful planning and monitoring. Here are the best ways to utilize the extended duration to ensure you get the best prices.

1. Utilize the Watch List and Deal Alerts

The most effective tool is Amazon's own "Watch a Deal" feature. Before November 20, add all the products you are interested in to your wish list or shopping cart. When the Black Friday event begins, Amazon will send you push notifications through the app if a deal on one of your saved items goes live, especially for Lightning Deals. This is essential for deal hunting and avoiding the need to constantly refresh the page.

2. Prioritize Purchases by Deal Type

Understand the deal hierarchy: Amazon's own products are almost always cheapest during the initial week and the Black Friday/Cyber Monday peak. Third-party seller deals, especially for unique gifts or niche electronics, may fluctuate more. If an item is a Lightning Deal, buy it immediately. If it's a standard "Black Friday Week" price, you have a few days, but don't wait until the last day, December 1, as inventory may be depleted.

3. Leverage Amazon Prime Exclusivity

While the entire sale is open to all, Prime members often get a 30-minute head start on Lightning Deals, which can make the difference between securing a highly sought-after item and missing out. If you are serious about holiday shopping, consider a free Prime trial or monthly membership for November to gain this crucial advantage over other shoppers. This early access is a key perk during the intense Black Friday period.

4. Don't Forget the "Beyond" Deals

While the official Amazon Black Friday sale ends on December 1, the savings don't stop entirely. Amazon transitions seamlessly into "Holiday Deals," "Last-Minute Deals," and "Year-End Deals" that run through the rest of December. These subsequent sales are excellent for grabbing items that didn't sell out or price-matching residual deals, extending the savings event well into the new year. However, the absolute best prices are typically found within the core 12-day window.

By understanding that Amazon’s Black Friday is a 12-day event running from November 20 to December 1, 2025, you can move past the single-day frenzy and adopt a calm, strategic approach to your seasonal shopping. Plan your purchases, set your alerts, and enjoy the extended window of massive discounts.