From Teen Mom To Home Mogul: 5 Shocking Ways Chelsea Houska’s Net Worth Hit $2 Million In 2024

Chelsea Houska DeBoer’s financial journey is one of the most remarkable transformations in reality television history, evolving from a young mother on MTV to a successful home renovation personality on HGTV. As of late 2024, the former Teen Mom 2 star has solidified her financial standing, with her net worth widely estimated to be in the $1.8 million to $2 million range, a figure that places her among the wealthiest in the franchise.

This impressive fortune is a direct result of a strategic career pivot, moving away from the drama of reality television and leveraging her massive social media following—over 8.6 million followers on Instagram—into multiple lucrative business ventures alongside her husband, Cole DeBoer. Her current success is anchored by her hit HGTV series, Down Home Fab, and a thriving home decor brand, demonstrating that her business acumen is just as strong as her on-screen appeal.

Chelsea Houska DeBoer: Full Biography and Profile

Chelsea Houska DeBoer, born Chelsea Anne Houska, has built a career that spans over a decade in reality television and entrepreneurship. Her personal life, particularly her journey as a mother and wife, has been central to her public image and financial success.

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• Full Name: Chelsea Anne Houska DeBoer
• Date of Birth: August 29, 1991
• Age (as of late 2024): 33
• Birthplace: Vermillion, South Dakota
• Parents: Randy Houska (Father) and Mary Kniep Houska (Mother)
• Spouse: Cole DeBoer (Married 2016)
• Children: Aubree Skye Lind DeBoer (from a previous relationship), Watson Cole DeBoer, Layne Ettie DeBoer, and Walker June DeBoer (with Cole DeBoer)
• Primary Careers: Reality Television Personality, Home Designer, Entrepreneur, Beautician/Hairdresser.
• Key Shows: 16 and Pregnant (2010), Teen Mom 2 (2011–2020), Down Home Fab (2023–Present).

1. The Enduring Cash Cow: The MTV Teen Mom 2 Salary

The foundation of Chelsea Houska’s wealth was her decade-long tenure on MTV’s Teen Mom 2. This show provided a consistent, high-paying income stream that few reality stars achieve.

During the early seasons of the spin-off, cast members initially earned around $50,000 per season. However, as the show's popularity soared, so did the salaries. By the time Chelsea left the franchise in 2020, her reported annual salary had escalated significantly.

Sources indicate that veteran cast members like Chelsea were earning a staggering $250,000 per season. Over ten years, this income alone provided a multi-million-dollar baseline for her net worth, allowing her to invest in other ventures and secure her family’s financial future outside of reality TV.

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2. The HGTV Power Move: Down Home Fab Success

Chelsea and her husband, Cole DeBoer, made a calculated and highly profitable transition from MTV to the home renovation world with their HGTV show, Down Home Fab. This move was a critical turning point, rebranding them from reality stars to design experts.

The show premiered in 2023 and quickly became a hit for the network. Its first season was so successful that HGTV immediately greenlit a second season, which premiered in March 2024. While specific HGTV salaries are not public, lead designers on successful network shows often command six-figure salaries per episode or per season, making this a major source of income that continues to grow.

The show focuses on clients in their home state of South Dakota, where the couple uses their signature "rustic-meets-glam" aesthetic to renovate homes. This format not only pays them for the show itself but also helps build their portfolio for their separate design business.

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3. Entrepreneurial Ventures: The Aubree Says Lifestyle Brand

Moving beyond television, Chelsea has successfully established herself as a businesswoman, creating a lifestyle brand named after her eldest daughter, Aubree. The company, called Aubree Says, is a major contributor to her overall net worth.

The brand offers a curated collection of home goods, decor, and clothing, tapping directly into the aesthetic she showcases on Down Home Fab and her popular social media pages. By owning and operating this company, Chelsea controls the profit margins, which are often significantly higher than traditional endorsement deals.

The success of Aubree Says demonstrates Chelsea’s ability to convert her personal brand and design passion into a tangible, profitable product line, securing her long-term financial stability beyond television contracts.

4. Lucrative Social Media Endorsements and Brand Deals

With a massive following of over 8.6 million on Instagram, Chelsea Houska is a highly sought-after influencer. Her social media presence is a crucial, passive income stream that generates substantial revenue.

Her family-friendly, relatable content—focused on parenting, home life, and fashion—appeals to a broad demographic, making her an ideal partner for major brands. Influencers with her reach can command tens of thousands of dollars for a single sponsored post or long-term partnership. These brand deals, which often include partnerships for clothing lines, beauty products, and home goods, significantly boost her annual earnings and are a key factor in her current net worth estimates.

5. Real Estate and Investment in South Dakota

Chelsea and Cole DeBoer have a strong focus on real estate and home renovation, which serves as both their HGTV show's premise and a personal wealth-building strategy. The couple famously designed and built their custom-built, modern farmhouse in South Dakota.

The knowledge and experience gained from their personal builds and the client renovations on Down Home Fab translate into valuable assets. Furthermore, the couple has been involved in opening a physical home decor store in South Dakota, further diversifying their business interests. Smart investments in real estate, coupled with the income from flipping homes on their show, provide a solid, appreciating asset base that contributes to the high-end of her $2 million net worth valuation.