5 Shocking Details Behind Post Malone's 'Terrifying' SKIMS Ad And His Cowboy Transformation

The Post Malone SKIMS campaign has dominated fashion headlines since its debut, offering a raw, rugged, and unexpectedly intimate look at the multi-platinum artist. Released on August 21, 2025, the campaign for SKIMS Men’s line immediately went viral, showcasing the heavily tattooed singer in a series of Western-themed, body-positive shots that featured everything from Realtree camouflage briefs to heavyweight fleece. The collaboration is a masterclass in unexpected celebrity endorsement, successfully blending Post Malone’s unique, authentic persona with the billion-dollar brand founded by Kim Kardashian. This bold, country-inspired photoshoot—captured on a ranch in Utah—was more than just an ad; it was a personal milestone for the star, who admitted the experience of stripping down to his underwear was initially "terrifying." However, the resulting images not only promoted the new collection but also highlighted his significant recent weight loss, sparking widespread conversation about body image and confidence in men's fashion. The campaign cemented SKIMS' strategy of using diverse and unexpected faces to market their rapidly expanding menswear line.

Post Malone: The Man Behind the Tattoos—A Complete Biography

Austin Richard Post, known professionally as Post Malone, has built a career on blending genres and defying expectations, making him the perfect, albeit surprising, choice for the SKIMS Men's campaign.

• Full Name: Austin Richard Post
• Date of Birth: July 4, 1995
• Age (as of December 2025): 30
• Birthplace: Syracuse, New York
• Hometown: Grapevine, Texas
• Occupation: Singer, Rapper, Songwriter, Record Producer, Actor
• Musical Genres: Hip hop, pop, R&B, trap, rock
• Breakthrough: His 2015 single "White Iverson" launched his career, leading to a contract with Republic Records.
• Notable Achievements: Multiple Grammy Award nominations, numerous diamond-certified singles, and breaking streaming records globally.
• Recent Focus: In addition to his music, he has been increasingly open about his health journey, including a significant 60-pound weight loss leading up to the SKIMS campaign.

The Unexpected Collaboration: Why SKIMS Chose Post Malone

SKIMS, the shapewear and clothing brand co-founded by Kim Kardashian, has a history of tapping cultural heavyweights who embody authenticity and a diverse range of body types. The choice of Post Malone for the men's line, however, was a calculated risk that paid off handsomely.

1. Leaning Into the 'Rugged' Aesthetic

The SKIMS Men's line, which includes core items like underwear, loungewear, and the new Heavyweight Fleece, needed a face that conveyed comfort and durability, not just traditional modeling perfection. Post Malone’s heavily tattooed, yet approachable, look provided this rugged authenticity.

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The campaign, which was photographed by renowned photographer Theo Wenner, was set on a Utah ranch and featured the singer in a cowboy hat, chopping wood, and riding a horse.

2. The Viral 'Realtree' Camouflage Factor

A major focus of the Fall 2025 collection was the limited-edition Realtree® camouflage-printed styles. This wasn't the typical neutral SKIMS aesthetic; it was bold, country-inspired, and slightly controversial. Post Malone, who has long embraced a rustic, country-adjacent style, was the ideal celebrity to introduce this specific, polarizing print to the mainstream fashion audience.

3. Following a Roster of Diverse Male Icons

SKIMS Men's has consistently chosen models who are celebrated for their talent and influence rather than just their physique. Post Malone joins an elite and diverse roster of high-profile celebrities who have fronted the men's line, including NFL star Patrick Mahomes, basketball player Shai Gilgeous-Alexander, Brazilian football icon Neymar Jr., and singer Usher.

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This strategy of using unexpected, high-authority figures ensures maximum media impact and reinforces the brand's message that SKIMS Men's is for "every body."

Post Malone’s Personal Confession: "It Was Terrifying"

Despite his rockstar status, Post Malone admitted to being deeply nervous about the photoshoot. Modeling in his underwear for a global campaign, especially one that exposes his body to intense public scrutiny, was a vulnerable experience for him.

The Confidence-Boosting Experience

During the behind-the-scenes discussion, Post Malone confessed that stripping down was "terrifying." However, he also revealed that the experience was ultimately a confidence booster. He stated that after seeing the final images in the Realtree camo briefs, he felt "like a handsome son of a b*tch."

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This candid admission resonated strongly with fans and critics alike, making the campaign feel more human and relatable. It shifted the narrative from a simple product launch to a conversation about male body image and self-acceptance.

Highlighting a Major Health Transformation

The photoshoot served as an unofficial celebration of the singer's recent health journey. The images prominently showcased his physique following a reported 60-pound weight loss. This personal transformation added another layer of topical relevance to the campaign, drawing attention from both fashion and health media outlets.

The emphasis on his body, tattoos, and overall confidence made the SKIMS Men's line feel accessible to men of all shapes and sizes, reinforcing the brand's commitment to comfort-driven silhouettes.

The SKIMS Men’s Collection: What Post Malone Modeled

The campaign centered on core essentials and the new limited-edition styles. Post Malone was seen modeling several key pieces from the SKIMS Men's line, highlighting the comfort and fit of the apparel.

• Realtree® Camouflage Boxer Briefs: The most talked-about item, featuring the distinct camo pattern.
• SKIMS Cotton: Essential, comfort-driven underwear and t-shirts.
• Heavyweight Fleece: A new line of rugged, cozy loungewear essentials perfect for a Western-inspired setting.

The collection's success, driven by Post Malone's star power and the viral nature of the campaign, further solidified SKIMS' position as a major player in the competitive menswear market. The blend of high-fashion marketing with a rugged, country aesthetic proved to be a winning formula for Kim Kardashian's brand.