5 Reasons Why Mariah Carey’s NYC Holiday Bar Is The Most Fabulous Pop-Up Of 2025

The Queen of Christmas has returned to New York City, and her sparkle is brighter than ever. As of December 12, 2025, Mariah Carey’s Holiday Bar is the must-visit destination for fans and holiday enthusiasts seeking an over-the-top, fully-immersive festive experience. This annual pop-up takes the concept of a Christmas bar to a new level, transforming a chic NYC space into a glittering, Mariah-coded oasis complete with themed cocktails, exclusive merchandise, and endless photo opportunities. This year’s iteration, which began in November, cements the bar's status as a beloved seasonal tradition, drawing crowds to the city's Lower East Side for a taste of the legendary singer's signature holiday magic. It’s more than just a place to grab a drink; it's a 90-minute celebration of all things festive, anchored by the star’s own Black Irish liqueur and her iconic soundtrack.

The Profile and Biography of Mariah Carey

Mariah Carey, the undisputed "Queen of Christmas" and one of the best-selling music artists of all time, is the creative force behind the spectacular holiday bar experience. Her career is marked by unparalleled success, vocal prowess, and a unique blend of pop, R&B, and hip-hop influences.

• Full Name: Mariah Angela Carey
• Born: March 27, 1969
• Birthplace: Huntington, New York, U.S.
• Nationality: American
• Occupation: Singer, Songwriter, Actress, Record Producer, Philanthropist
• Vocal Range: Noted for her remarkable five-octave vocal range and her signature whistle register.
• Career Highlights: She holds the record for the most No. 1 songs by a solo artist in Billboard Hot 100 history, with 19 chart-toppers.
• Key Entities: "All I Want for Christmas Is You," Black Irish (her Irish Cream Liqueur brand), *The Emancipation of Mimi*, five-octave vocal range, Grammy Award Winner, New York Times Bestselling Author.
• Current Ventures: Her annual Christmas tour and the expansion of her *Black Irish* liqueur brand, which is prominently featured at the holiday bar.

1. The Immersive, Over-the-Top Mariah-Coded Decor

The core intention of visiting Mariah Carey’s Holiday Bar is curiosity about how the icon’s maximalist, glamorous aesthetic translates into a physical space. The answer is: spectacularly. The pop-up is a "fully-decorated holiday oasis," promising a floor-to-ceiling transformation that screams "Mariah." The atmosphere is designed to be an immersive experience, moving far beyond simple tinsel and lights. Expect an abundance of sparkle, glitter, and festive cheer that is truly "Mariah-coded." Every detail, from the lighting to the seating, is curated to make guests feel like they’ve stepped directly into the Queen of Christmas’s own winter wonderland. It is the perfect backdrop for creating social media content, with multiple designated photo opportunities that are worthy of a Christmas card. The bar, often held on the Roofdeck at the Untitled Hotel at 3 Freeman Alley in the Lower East Side, leverages its unique location to enhance the festive mood. For the 2025 season, the partnership with BucketListers ensures the experience is bigger and brighter than ever before, following its wildly successful debut in previous years.

2. Exclusive Cocktails Featuring Black Irish Liqueur

A major draw for adult fans is the exclusive menu of holiday-themed cocktails, many of which prominently feature Mariah Carey’s own line of Irish Cream Liqueur, Black Irish. This collaboration provides a unique and personal touch to the beverage offerings. One of the standout drinks is the MC Toasted Tini. This decadent cocktail is crafted with Black Irish White Chocolate Irish Cream, vanilla vodka, and Elitra, offering a creamy, sweet, and festive sip that is instantly recognizable as a Mariah favorite. Other holiday cocktails are inspired by the heritage and spirit of the singer, promising a "new world of flavor." The menu is carefully designed to cater to all guests. While the *Black Irish* cocktails are the main attraction, the bar also ensures that several cocktails can be made non-alcoholic, and a food menu featuring small bites is available to complement the drinks. This focus on her own brand helps to solidify the topical authority of the bar as a true extension of the Mariah Carey enterprise.

3. The Ultimate Christmas Soundtrack and Merchandise Access

What would a Mariah Carey experience be without her music? The bar provides the ultimate Christmas soundtrack, featuring all of her holiday classics, including the perennial favorite, "All I Want for Christmas Is You." The music is central to the atmosphere, encouraging guests to "sip, sing, and sparkle" throughout their 90-minute experience. Beyond the music, the pop-up serves as a hub for exclusive Mariah Carey holiday merchandise. Guests gain access to all-new holiday merch, allowing them to take home a tangible piece of the "fully Mariah-coded" event. This retail component adds another layer to the immersive experience, turning a night out into a collectible memory. The concept has proven so popular that it has expanded to other cities, including Los Angeles, Las Vegas, and Miami, demonstrating its success as a nationwide holiday phenomenon. The New York City location, however, remains the flagship, often associated with a glittering return to her home state.

4. The VIP Experience: Brunch and Limited-Time Dates

For those looking for an extra touch of glamour, the pop-up often features special VIP experiences. Past iterations have included a festive brunch option, complete with welcome mimosas, transforming the nighttime bar into a daytime holiday retreat. These special events are highly sought after and sell out quickly, underscoring the high demand for the *Mariah Carey Holiday Bar* experience. The exclusivity of the event is tied to its limited run. The 2025 season is a prime example, with the bar running from mid-November through December 31, 2025. This short window creates a sense of urgency and buzz, making a visit a truly special and time-sensitive holiday tradition. The specific location at the Untitled Hotel on the Lower East Side has become synonymous with the event, though a previous *Black Irish Holiday Bar* also appeared at the Virgin Hotels New York City, showcasing the brand's flexibility in venue.

5. A True Celebration of the "Queen of Christmas"

The Mariah Carey Holiday Bar is a testament to the singer's status as the Queen of Christmas, a title she has rightfully earned through her enduring holiday music catalog. The pop-up is a way for fans, or "Lambs," to celebrate the season with a level of festivity that only Mariah can deliver. It’s a place where holiday lovers can fully embrace the winter wonder-world she has created. The bar successfully blends the personal brand of Mariah Carey—her elegance, her glamour, and her Irish and Venezuelan heritage (the inspiration behind Black Irish)—with the universal joy of the Christmas season. It's an experiential marketing masterpiece that provides a unique twist to the typical holiday bar scene in New York City. By focusing on themed decor, signature cocktails, and a perfect soundtrack, the bar delivers a unique and memorable 90-minute experience that is well worth the ticket price. The annual return of the *Mariah Carey's Holiday Bar* has firmly established it as a quintessential New York City holiday tradition for the modern era.