The Ultimate Bush: 5 Times Kim Kardashian Redefined The G-String From Gucci Thong To SKIMS Faux Hair

Kim Kardashian has once again cemented her status as a global trendsetter and provocateur, especially in the world of intimate apparel, with her latest boundary-pushing release. As of December 12, 2025, the fashion world is still reeling from the viral sensation of her SKIMS "Faux Hair Micro String Thong," a piece of lingerie that has sparked both outrage and immediate sell-outs, proving that the reality star’s influence over the "barely there" aesthetic remains unmatched.

The concept of the G-string has been a consistent thread throughout Kim Kardashian’s style evolution, from her early days as a socialite to her current role as a billionaire entrepreneur. This article dives deep into the most significant moments where Kim took the minimal thong from a simple undergarment to a high-fashion statement, culminating in the controversial "Ultimate Bush" collection that is defining the current zeitgeist.

Kim Kardashian: A Brief Biography and Fashion Profile

Kimberly Noel Kardashian, born October 21, 1980, in Los Angeles, California, is an American media personality, socialite, model, businesswoman, and actress. She first gained widespread public attention as a stylist and friend to Paris Hilton in the mid-2000s, but her career trajectory exploded with the debut of the reality television series Keeping Up with the Kardashians in 2007.

• The One Where They Tanked Jokes 15 Shocking New Secrets From The Friends Tv Show Behind The Scenes G9zdh

• Full Name: Kimberly Noel Kardashian
• Date of Birth: October 21, 1980
• Place of Birth: Los Angeles, California
• Key Businesses: SKIMS (shapewear/clothing), KKW Beauty (previously), SKKN by Kim (skincare)
• Education: Attended Marymount High School. Later pursued a law career, passing the "baby bar" exam in California.
• Notable Fashion Collaborations: Worked closely with designers like Riccardo Tisci (Givenchy) and Olivier Rousteing (Balmain). Her style was dramatically influenced by her former husband, Kanye West.
• Cultural Impact: Known for popularizing contouring makeup, the "naked dress" trend, and a curvier body standard.
• Current Status (2025): A powerful figure in the fashion and beauty industries, with SKIMS valued in the billions.

The Evolution of Kim's G-String Aesthetic: From Vintage Flex to SKIMS Empire

Kim Kardashian’s relationship with the G-string is a microcosm of her broader fashion philosophy: taking a familiar item and elevating it to a headline-grabbing cultural moment. It’s not just about wearing a thong; it’s about making it a visible, purposeful part of the ensemble, challenging traditional notions of modesty and celebrity exposure.

1. The Iconic Vintage Gucci G-String Moment

One of the earliest and most memorable instances of Kim turning the G-string into a fashion artifact was her vintage Gucci moment. In a series of photos, she famously modeled a Tom Ford-era Gucci thong—a piece so iconic it is now considered a fashion history lesson. This particular thong, featuring the interlocking "G" logo, was a bold statement that signaled her move from reality star to serious fashion player. By wearing a designer piece of lingerie as outerwear, she helped blur the lines between underwear and clothing, a theme that would define her future brand, SKIMS.

2. The Sheer Dress and Visible Thong Trend

Throughout the late 2010s, Kim became a master of the "naked dress" trend. These outfits, often custom-made by major fashion houses, were characterized by sheer fabrics, cut-outs, and a deliberate visibility of the undergarment, which was almost always a high-cut, minimal G-string or thong bodysuit. This style choice was crucial in normalizing the visible thong as a high-fashion accessory, not a wardrobe malfunction. It was a calculated move that generated massive social media buzz and established her as a pioneer of the "barely there" aesthetic.

• Shania Twains Bold Statement Why The Star Chose Nude Photoshoots At 57 Qf9cg

3. The SKIMS "Micro String Thong" Foundation

When Kim launched SKIMS, her shapewear and clothing brand, the G-string was a core component. The SKIMS Micro String Thong became a best-seller, celebrated for its comfort and minimal coverage. This product line was the foundation for her later, more controversial designs. It proved her ability to monetize the concept of "less is more" and provided an accessible version of the celebrity-driven, minimal underwear trend to the mass market. The success of these basic thongs paved the way for more daring ventures.

The SKIMS "Ultimate Bush" Controversy: Faux Hair Micro String Thongs

The most recent and arguably most shocking chapter in Kim Kardashian’s G-string saga is the SKIMS "Ultimate Bush" collection, launched in late 2025. This line introduced the "Faux Hair Micro String Thong," a G-string featuring a patch of faux pubic hair (a merkin) attached to the front.

The Concept and Intent: The product was described as SKIMS's "most shocking panty ever" and was designed to replicate a well-grown set of pubic hair, available in twelve different shades to match various natural hair colors. Kim admitted she was "shocked" by the intense reaction, stating it was "just a fun, silly idea" intended to challenge beauty standards and start a conversation about body hair and grooming.

• 5 Shocking Facts About Anna Congdon Penn State Sweetheart To Nfl Fiances Social Media Firestorm Cc90e

Cultural Reaction and Topical Authority: The launch immediately went viral, dominating celebrity fashion news and social media discussions. Critics and fans debated whether the product was a brilliant piece of performance art, a commentary on the Brazilian wax trend that has been dominant since the 1990s, or simply a bizarre novelty. Regardless of the opinion, the Faux Hair Micro String Thong sold out almost instantly, demonstrating Kim’s powerful topical authority over body image and intimate wear. This controversial move positioned SKIMS not just as a shapewear brand, but as a cultural commentator on modern sexuality and fashion.

4. The Side Boob-Baring String Bikini Selfies

Beyond the SKIMS line, Kim continuously generates buzz with her personal vacation photos. Her string bikinis, which are essentially G-strings paired with minimal tops, are a recurring feature on her Instagram. A recent photo dump showcased her in a tiny, side boob-baring string bikini in a polarizing print, proving that her personal style continues to push the limits of what is considered appropriate for a public figure. These images reinforce her commitment to the minimal, high-exposure aesthetic, creating a consistent brand identity.

5. The Thong Bodysuit as Ready-to-Wear

Another significant moment is Kim's frequent use of the thong bodysuit. She often wears these highly revealing, high-cut pieces as complete outfits, pairing them with trousers or skirts. This move fully integrates the G-string silhouette into ready-to-wear fashion, making the outline of the thong a deliberate and visible part of her street style. This trend, which she helped pioneer, continues to be a major influence on celebrity and mainstream fashion, pushing the boundaries of what "barely there" truly means.

The Lasting Impact on Fashion and Lingerie

The history of the G-string is inextricably linked with Kim Kardashian's career. Through her personal style and the products she creates with SKIMS, she has transformed the perception of this minimal garment. Her influence has moved the thong from a hidden undergarment to a visible fashion statement, a symbol of body confidence, and now, a prop for cultural commentary with the "Ultimate Bush" line.

The immediate sell-out of the Faux Hair Micro String Thong, even with its controversial nature, confirms that Kim Kardashian is not just following trends; she is actively creating them. Her ability to turn a simple piece of underwear into a global phenomenon, sparking debates on body hair, grooming, and celebrity fashion news, solidifies her as one of the most powerful and polarizing figures in the modern fashion landscape. The "Kim Kardashian G-string" is no longer just an item of clothing; it's a cultural benchmark.