The Post-NFL Chapter: Who Is Cooper James, Brittany Williams' New Boyfriend, And Are They Still Together In Late 2025?

The curiosity surrounding Brittany Williams' love life has only intensified since her highly-publicized split from long-time boyfriend, NFL star Josh Allen, in 2023. After a decade-long relationship that began in their childhood, fans and followers of the social media influencer have been eager to see who she would move on with. As of December 2025, the spotlight has firmly landed on one individual whose identity was 'hard-launched' on social media, marking a clear new chapter for Williams: Cooper James.

Following a period of post-breakup travel and focusing on her burgeoning career, Williams appeared to confirm a new relationship with James earlier in 2025, a move that immediately sent the 'NFL WAGs' community into a frenzy. This article dives deep into the identity of her rumored new man, the details of their relationship, and the current status of their romance, which, according to the latest whispers, may already be facing a period of renewed privacy or even a quiet end.

Brittany Williams: A Quick Biography and Profile

Brittany Williams has successfully transitioned from being known primarily as a professional athlete's girlfriend to establishing herself as a prominent lifestyle and fitness entrepreneur. Her public profile is built on a foundation of athleticism, entrepreneurial drive, and social media savvy.

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• Full Name: Brittany Morgan Williams
• Birthplace: California, United States
• Education: Attended Fresno State University, where she was a cheerleader.
• Primary Profession: Pilates Instructor and Entrepreneur. She is the founder and owner of her workout platform, Pilates by Britt.
• Social Media Influence: Williams is also a budding fashion and lifestyle influencer, using her platform to share fitness routines, travel, and style content.
• Notable Past Relationship: Dated Buffalo Bills Quarterback Josh Allen for approximately six years, from 2017 until their rumored split in early 2023. The two had known each other since they were children.
• Current Residence: While originally from California, her post-breakup life saw her "dabble" in the New York scene before settling into her current lifestyle.

The Identity of Brittany Williams' New Boyfriend: Cooper James Revealed

The breakup between Brittany Williams and Josh Allen was a significant event in the sports and celebrity dating world, largely because Allen quickly moved on to a highly-publicized relationship with actress and singer Hailee Steinfeld. This put intense pressure on Williams' subsequent dating life, which she initially kept very private.

The "Hard Launch" of Cooper James in 2025

The speculation officially ended in the first half of 2025 when Williams took to her social media accounts to 'hard launch' her new relationship with a man named Cooper James. The term "hard launch" refers to the deliberate, public sharing of a new partner's identity and face on platforms like TikTok and Instagram, confirming the romance to her thousands of followers.

The relationship was quickly confirmed when James also posted photos of Williams on his own Instagram account, solidifying their status as a new couple. The public debut was seen by many fans as a definitive step forward for Williams, who had previously spoken about the difficulty of re-entering the "dating world" after a 10-year, high-profile relationship.

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Who Exactly is Cooper James? The 'Professional Cowboy' Rumor

Unlike her former partner, Cooper James does not appear to have the same level of mainstream public profile, which has led to intense speculation about his background. The most unique and widely circulated rumor regarding James' career is that he is a "professional cowboy." This detail, which surfaced in online discussions following the hard launch, painted a starkly different picture from the typical NFL circle Williams had been a part of for so long.

Further fan discussions even speculated on his age, with some circulating a rumor that he was significantly younger, even a "19-year-old cowboy," though this was never confirmed by Williams or James and should be treated as unverified social media chatter. The general consensus is that James is a private individual whose profession is outside the traditional celebrity sphere, which is perhaps a deliberate move by Williams to seek a different kind of relationship dynamic.

The Current Status: Are Brittany Williams and Cooper James Still Dating?

As of late 2025, the relationship between Brittany Williams and Cooper James is shrouded in mystery, a common occurrence for couples who initially hard-launch their romance but then retreat from the constant public eye. The most recent public data is contradictory, leading to rampant fan speculation.

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The Contradictory Reports

While the 'hard launch' of Cooper James occurred earlier in 2025, giving the public a clear answer to "Who is Brittany Williams' new boyfriend?", the current status is less clear. Some online relationship tracking sources, which are often slow to update or rely on public posts, currently list Williams as "single." This suggests that either the relationship has ended quietly, or the couple has decided to remove all public-facing evidence of their romance to protect their privacy.

Given the intense scrutiny Williams faced during and after her breakup with Josh Allen, a move toward extreme privacy would be entirely understandable. Her former relationship was a media spectacle, especially with the quick engagement rumors between Allen and Hailee Steinfeld, which were widely reported in June 2025.

Brittany's Focus on Her "Little Life"

Regardless of her current relationship status, Williams has made it clear through her public statements and social media activity that she is focused on her personal growth and career. Following the news of her ex's continued success and new relationship, Williams shared an update captioning her life as "I like this little life." This sentiment highlights her commitment to her own journey post-breakup, prioritizing her business, Pilates by Britt, and her life as an independent influencer.

She has also used her platform to speak candidly about the difficulties of dating after a long-term commitment. In a podcast appearance, Williams described her re-entry into the dating world as "very, very, very difficult" at first, acknowledging that "dating isn't always fun and games." This honesty has resonated with her audience and has shifted the narrative from her being "Josh Allen's ex" to an independent personality navigating the complexities of modern romance.

The Next Chapter for Williams: Business and Influence

The post-breakup life for Brittany Williams has been characterized by a strong pivot toward her professional endeavors. Her brand, Pilates by Britt, has seen significant growth, turning her passion for fitness into a successful online enterprise.

This focus on business, travel, and self-care suggests that while the relationship with Cooper James was a significant part of her 2025, her overall happiness is not solely dependent on her love life. The entities that define her current life are: Fresno State University (her alma mater), Pilates by Britt (her business), social media influencer (her career), and the dating world (her post-breakup journey). Whether she is currently with Cooper James or single, the biggest takeaway for her followers is her successful navigation of a massive life change and her commitment to building a life on her own terms.