5 Shocking Reasons Behind Bella Hadid's Grand Return To The Victoria's Secret Fashion Show 2024

The Victoria's Secret Fashion Show officially returned to the runway on October 15, 2024, in New York City, marking a spectacular comeback after a six-year hiatus. The biggest surprise of the night, however, was the unannounced and triumphant return of supermodel Bella Hadid, who closed the show in a stunning red lingerie look alongside her sister, Gigi Hadid. This comeback was highly significant, not just for the brand, but for Bella herself, who had recently taken a necessary break from the fashion world to focus on her health. This article dives deep into the context of her return, exploring the drastic changes within the Victoria's Secret brand that magnetized Bella back to the runway and what her appearance signifies for the future of the iconic fashion show and her own career, particularly after battling chronic Lyme disease.

Bella Hadid: Full Biographical Profile

Isabella Khair "Bella" Hadid is one of the most recognizable and influential supermodels of her generation. Her career trajectory is marked by high-fashion campaigns, record-breaking magazine covers, and an unflinching honesty about her personal health struggles.

• Full Name: Isabella Khair Hadid
• Born: October 9, 1996
• Place of Birth: Washington, D.C., U.S.
• Nationality: American (with Dutch and Palestinian heritage)
• Parents: Mohamed Hadid (Real Estate Developer) and Yolanda Hadid (Former Model, TV Personality)
• Siblings: Gigi Hadid (Older Sister, Supermodel) and Anwar Hadid (Younger Brother, Model)
• Career Start: Signed with IMG Models in 2014.
• Key Career Milestones: Named "Model of the Year" by the British Fashion Council in 2022; frequently models for luxury houses like Dior, Chanel, and Versace; holds the record for the most *Vogue* covers in one year.
• Health Battles: Has been openly battling chronic Lyme Disease since 2013, a struggle she shares with her mother, Yolanda Hadid, and brother, Anwar Hadid.
• Other Ventures: Founder of the beauty brand Orebella.

The Shocking Return: Why Bella Walked the Victoria's Secret Runway in 2024

Bella Hadid's previous history with Victoria's Secret was complex. After walking in the 2016, 2017, and 2018 shows, she was notably absent from the brand's projects for several years. Her return on October 15, 2024, was a surprise to the fashion world, as she was not listed among the announced cast of models. Her decision to return was not taken lightly, especially after her year-long break from the runway to focus on her debilitating battle with chronic Lyme Disease.

The comeback was driven by five core factors, all related to the brand’s radical shift in ethos and her own personal and professional journey.

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1. The Victoria's Secret Brand Transformation

The most crucial factor in Bella's decision was the complete overhaul of the Victoria's Secret brand. The company has spent the last few years attempting a major transition to move away from its previous, often criticized, image of unattainable beauty standards and the controversial leadership of its past.

Bella Hadid herself explained that "What magnetized me to coming back was them coming to me and really proving to me that, behind the scenes, Victoria's Secret has changed so drastically."

2. The End of the 'Angels' and the Rise of Inclusivity

The controversial 'Victoria's Secret Angels' concept, which promoted a very narrow, specific body type, was officially retired in 2021. This was replaced by the 'VS Collective,' a group of diverse women—including activists, athletes, and models of all sizes—championing body inclusivity and female empowerment.

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The 2024 Fashion Show lineup reflected this change, blending "Legacy Models" like Adriana Lima and Doutzen Kroes with new faces like Paloma Elsesser, Devyn Garcia, and Anok Yai. This new environment, focused on celebrating women's diverse experiences, provided a safe and authentic space for Bella to return.

3. The Triumphant Return After Her Health Break

Bella Hadid took a significant, year-long hiatus from the runway to manage her severe symptoms from chronic Lyme Disease, which included hospitalization. Her return to the fashion scene began with an appearance at Saint Laurent's Paris Fashion Week, symbolizing her renewed health and vigor.

Her walk in the Victoria's Secret Fashion Show 2024 was a powerful, public declaration of her recovery and resilience. It provided a massive platform to share her personal journey and connect with fans who followed her struggles.

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4. The Sister Act: Closing the Show with Gigi Hadid

The 2024 show featured a rare and special moment: Bella and her older sister, Gigi Hadid, walked together in the finale.

The sisters closed the show in matching, vibrant red lingerie sets, a nod to the show's theme of "Legacy and Rebirth." This shared moment of glamour and familial support underscored the celebratory nature of the Fashion Show's comeback and provided an emotional high point for the audience and the models.

5. A Statement of Professional Endorsement

Bella Hadid is a major figure in the high-fashion world, often serving as the face of Dior Beauty. Her endorsement of a brand like Victoria's Secret signals to the entire industry that the company's transformation is genuine and accepted by top-tier models who prioritize ethical and inclusive working environments. Her presence on the runway was not just a modeling job; it was a powerful statement of approval for the new Victoria's Secret.

The Impact of the 2024 Victoria's Secret Fashion Show

The return of the Victoria's Secret Fashion Show, anchored by the surprise appearance of Bella Hadid, was a critical moment for the brand's ongoing narrative. It successfully married the nostalgia of the show's past with a clear commitment to its inclusive future.

The show's casting was a masterclass in blending eras, featuring not only the Hadid sisters but also other industry heavyweights. Models like Imaan Hammam, Grace Elizabeth, Liu Wen, and Blesnya Minher solidified the brand's commitment to a diverse global representation.

Bella Hadid's closing look—a striking red bra and panty set—was a powerful visual moment. The color red symbolized passion, power, and the fiery rebirth of both the model's career post-Lyme disease and the brand's new identity.

Ultimately, the "Bella Hadid Victoria's Secret 2024" story is a testament to change. It proves that a controversial brand can evolve and that a supermodel can step away for her health and return stronger than ever. Her triumphant walk on October 15, 2024, will be remembered as a defining moment in the history of the Victoria's Secret Fashion Show.