8 Years Of Laughs: The Complete History Of Pringles Super Bowl Commercials, Ranked By Hilarity

Pringles has cemented its status as a Super Bowl advertising powerhouse, consistently delivering surreal humor and celebrity-driven spots since its debut in 2018. For the upcoming Super Bowl LIX in February 2026 (or the most recent game, given the current date of December 12, 2025), the brand is set to unleash another viral sensation with an all-star lineup and a theme that pays homage to its iconic mascot, Julius Pringles, better known as Mr. P. This deep dive explores Pringles' complete history of "Big Game" ads, culminating in the highly anticipated 2025 campaign. The brand's strategy revolves around two core concepts: "Flavor Stacking" and the unique, often-mocked, cylindrical can design that makes retrieving the last chip a struggle—a phenomenon affectionately known as the "Pringles Ring." By embracing these quirks, Pringles creates highly relatable and memorable commercials that drive conversation long after the final whistle.

The 2025 Super Bowl LIX Ad: The Call of The Mustaches

The latest entry into the Pringles Super Bowl legacy is "The Call of The Mustaches," a bizarre and star-studded spectacle designed to capture the attention of diverse audiences. The 2025 commercial leans heavily into the brand's most recognizable feature: the signature mustache of its mascot, Mr. P. The premise is simple and absurd: a booming noise echoes across the land, summoning mustaches from various public figures to deliver Pringles to a party where the chips have run out. The ad features actor Adam Brody as the central figure, whose moment of Pringles-deprivation triggers the event.

Star-Studded Cast of The Call of The Mustaches

The 2025 spot is a masterclass in celebrity endorsement, utilizing the distinct facial hair of its stars as a primary comedic device. The cast includes:

• Nick Offerman: Known for his deadpan humor and iconic mustache, Offerman is a perfect fit for Pringles’ brand of surreal comedy.
• James Harden: The professional basketball star brings his instantly recognizable beard and mustache combination into the fold.
• Andy Reid: The Super Bowl-winning Kansas City Chiefs Head Coach, whose signature mustache is a staple of the NFL, adds a surprising sports entity to the mix.
• Mr. Potato Head: The classic toy character also makes a cameo, further emphasizing the theme of iconic mustaches.
• Adam Brody: The actor serves as the relatable consumer, the catalyst for the "call."

The commercial is set to a humorous, re-lyricized version of Neil Hefti’s original Batman theme, replacing "Batman" with the word "mustache" in the iconic jingle. This blend of celebrity, nostalgia, and pure silliness is Pringles' signature, aiming for maximum viral impact.

A Full History of Pringles’ Super Bowl Ad Streak (2018–2025)

Since its Super Bowl debut in 2018, Pringles has maintained an impressive streak of consecutive appearances, using the platform to highlight its unique product attributes and embrace self-deprecating humor. This strategy has successfully driven immense brand awareness and cemented Pringles as a top-tier Super Bowl advertiser.

Here is a complete list of Pringles’ Super Bowl commercials, detailing the year, theme, and key celebrity or gimmick:

Year	Theme / Title	Celebrity / Gimmick	Core Concept
2025	The Call of The Mustaches	Adam Brody, Nick Offerman, James Harden, Andy Reid	A surreal homage to Mr. P's iconic mustache.
2024	Chris Pratt-gles	Chris Pratt	Chris Pratt grows a mustache and becomes the new Mr. P.
2023	Best of Us	Meghan Trainor (Teaser)	Focus on the Pringles Ring and the difficulty of reaching the last chip.
2022	Stuck in the Can	No major celebrity	A comical look at people whose hands get permanently stuck in the can.
2021	Flavor Stacking Space Return	Candice van Litsenborgh	Astronauts are stranded in the ocean because they were too busy flavor stacking.
2020	The Infinite Dimensions	Rick and Morty (Animated Series Crossover)	The popular animated duo gets trapped inside a Pringles commercial.
2019	Sad Device Gives Stack	No major celebrity (Focus on a smart speaker/AI)	A smart speaker is sad because it can't enjoy the flavor stacking combinations.
2018	First Taste of Stacking	No major celebrity	The brand’s debut, introducing the concept of flavor stacking to a mass audience.

The Pringles Super Bowl Marketing Strategy: Humor, Quirks, and Topical Authority

Pringles’ continuous success in the highly competitive Super Bowl advertising landscape is no accident. Their strategy is a masterclass in embracing product quirks, leveraging pop culture, and using deadpan humor to create high emotional engagement.

Embracing the Flaw: The 'Stuck in the Can' Phenomenon

One of Pringles’ most brilliant marketing moves was to turn a design flaw into a comedic, brand-specific feature. The cylindrical can, while iconic, makes it difficult for many consumers to reach the last chips. In 2022, Pringles ran the "Stuck in the Can" ad, which acknowledged this struggle head-on, showing people whose hands are permanently stuck in the can, living out their lives with a Pringles can attached. This self-aware, highly relatable comedy resonated deeply with the audience, with research suggesting that 43% of consumers have experienced the issue. This theme continued to be a reference point in subsequent campaigns, including the "Best of Us" ad in 2023.

The Power of Flavor Stacking

The entire Super Bowl campaign began in 2018 with the introduction of flavor stacking, the idea of combining two or more distinct Pringles flavors to create a new, unique taste—the "Pringles Ring." This concept is a genius marketing tool because it encourages consumers to buy multiple cans and experiment, directly increasing sales and product engagement. Commercials like the 2019 and 2021 spots continued to push this narrative, making the act of stacking chips a core part of the Pringles experience.

Pop Culture Crossovers and Celebrity Endorsements

Pringles consistently uses celebrity endorsements and pop culture tie-ins to ensure a high-impact, buzzworthy ad. The 2020 ad with Rick and Morty was a massive success, bringing in a younger, highly engaged demographic. The 2024 spot featuring Chris Pratt transforming into Mr. P was a viral hit, playing on the actor's mass appeal and the brand's mascot. The 2025 ad, with its quartet of mustachioed stars—Nick Offerman, James Harden, Andy Reid, and Adam Brody—is a continuation of this high-profile, celeb-forward strategy, designed to appeal to sports fans, pop culture enthusiasts, and comedy lovers alike. Pringles' Super Bowl strategy is a perfect case study in topical authority through consistency. By returning year after year with a reliable blend of quirky humor, celebrity cameos, and product-specific jokes, they have made their Super Bowl commercial one of the most anticipated events of the Big Game advertising season.