The Wildest BOGO Ever: Everything You Missed At The Bath & Body Works Black Friday 2024 Sale

The Bath & Body Works Black Friday 2024 event was, without a doubt, one of the most anticipated and lucrative sales of the holiday season. As of today, December 12, 2025, we're looking back at the incredible deals that shoppers snagged and using that exact data to predict what the next major holiday event will look like. The core of the 2024 sale was a legendary Buy 3, Get 3 Free offer that spanned nearly every product category, turning the shopping experience into an absolute frenzy both online and in stores.

The 2024 Black Friday sale officially kicked off the holiday shopping season, proving once again that Bath & Body Works is the ultimate destination for stocking up on seasonal scents, 3-Wick Candles, and premium Body Care. From the coveted limited-edition tote bag to the deep discounts on Wallflowers and Hand Soaps, here is the definitive breakdown of the 2024 event and the essential strategy you need to replicate that success for the upcoming 2025 holiday season.

The Core Black Friday 2024 Deal and Event Timeline

The main attraction of the Bath & Body Works Black Friday 2024 sale was a consistent and powerful discount that applied across almost the entire store. This overarching deal is the brand's signature move during the holiday season.

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The Legendary Buy 3, Get 3 Free Offer

For 2024, the main Black Friday promotion was the Buy 3, Get 3 Free (B3G3) mix-and-match deal. This is the single best time of year to purchase full-priced items, as it effectively gives you 50% off six products.

• What it Covered: The deal was applicable to almost all full-price merchandise, including the popular Fine Fragrance Mists, Body Lotions, Shower Gels, and all Aromatherapy products.
• Exclusions: The deal typically excludes the Black Friday Tote and sometimes certain limited-edition gift sets, but otherwise, it is a store-wide bonanza.
• Strategic Shopping: Savvy shoppers used this deal to stock up on the most expensive items, like the Ultimate Hydration Body Cream and new-release Eucalyptus Spearmint products, maximizing their savings.

The Official 2024 Sale Timeline

The sale was not a single-day event; rather, it was a multi-day spectacle designed to drive traffic both online and in physical stores.

• Early Access/Start Date: Deals began rolling out as early as Monday, November 25, 2024, for certain categories and Rewards Members. This early start allowed dedicated shoppers to avoid the main rush.
• Thanksgiving Day (Online): The full B3G3 sale was available online starting on Thanksgiving Day, November 28, 2024, allowing customers to shop from home before the Friday chaos.
• Black Friday (In-Store & Online): The main event took place on Friday, November 29, 2024, with extended store hours and the full inventory available.

The Highly Anticipated Black Friday 2024 Tote Bag Spoilers

The Black Friday Tote Bag, also known as the "Black Friday Box" or "Purchase With Purchase" (PWP) deal, is arguably the most coveted item of the entire sale. For a low fixed price, customers receive a bag filled with high-value, full-size products, usually themed around a fan-favorite scent.

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What Was In the 2024 Black Friday Tote?

The 2024 tote was a massive hit, with full spoilers being released just before the event. The contents typically total over $140 in value, but the tote itself is available for a fraction of that price with a qualifying purchase (usually $40).

While the exact contents can change, the 2024 version was reported to include a curated mix of best-sellers, often centered around a popular holiday or signature scent. The 2023 tote, for example, was themed around the scent Pure Wonder and included the Fine Fragrance Mist, Shower Gel, and Body Lotion in that fragrance, alongside other seasonal favorites like a Hand Soap and a PocketBac.

How to Score the Tote in 2025

Based on the 2024 and historical trends, securing the tote requires speed and preparation. The deal is usually structured as: "Get the Black Friday Tote for $40 with any $40 purchase."

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• Shop Early: Totes sell out quickly, especially online. You must be ready to shop the moment the online deal goes live (usually on Thanksgiving Day).
• Qualifying Purchase: Your $40 purchase can be any mix of items. The smartest strategy is to use the B3G3 deal to hit your $40 threshold, essentially doubling up on the savings.
• Check for Exclusivity: Sometimes, the tote is only available to Loyalty Program members first, so ensure your membership is active well before the sale date.

Must-Buy Categories: Candles, Soaps, and Wallflowers

While the B3G3 deal applies to everything, certain product lines represent the absolute best value and are the primary reason shoppers brave the Black Friday crowds. These items are the backbone of the brand's popularity and are essential for holiday gifting.

The Infamous 3-Wick Candle Deals

The 3-Wick Candles are the biggest draw. While Bath & Body Works has a major Candle Day sale in December, the Black Friday B3G3 deal is a fantastic way to stock up on new holiday scents without waiting.

Entities to Target: Shoppers focused on scents like Winter Candy Apple, Twisted Peppermint, Mahogany Teakwood, and Fresh Balsam, which are exclusive to the holiday season. The B3G3 deal makes these premium candles significantly cheaper than their typical price point.

Body Care and Hand Soap Stock-Up

The B3G3 deal is ideal for refreshing your entire Body Care collection. This is the time to buy the full set—Body Wash, Body Cream, and Fragrance Mist—in your favorite scents like Gingham, A Thousand Wishes, and the holiday favorite, In The Stars.

LSI Keywords to Monitor: Look for special pricing on Foaming Hand Soaps and PocketBac Hand Sanitizers, which often have separate, highly discounted bundles (e.g., 5 for $25 or 6 for $27) that can be combined with the B3G3 qualifying purchase.

Wallflowers and Home Fragrance

The Wallflowers Fragrance Plugs and Refills are a year-round necessity for many customers. Black Friday is the best time to purchase the plugs, which often go on deep discount, and the refills, which qualify for the B3G3 deal. Stocking up on refills in scents like Leaves and Cactus Blossom ensures your home is scented through the winter months.

Advanced Black Friday 2024 Shopping Strategy for 2025

To successfully navigate the next Black Friday event, you must learn from the 2024 sale's structure. It’s not just about the deals; it’s about coupon stacking and loyalty programs.

Coupon Stacking and Rewards

One of the best-kept secrets of the 2024 sale was the ability to stack certain coupons on top of the B3G3 deal. Always check your mailer coupons and the Bath & Body Works App for a percentage-off coupon (e.g., $10 off $40 or 20% off your entire purchase). Applying a 20% off coupon to an already 50% off B3G3 purchase is how the true "wild" savings happen.

The Cyber Monday Follow-Up

Don't stop shopping on Black Friday. The Cyber Monday sale (December 2, 2024) often features a different, but equally compelling, deal—sometimes a flat percentage off the entire site (e.g., 40% off) or a special price on a single category, such as all Single-Wick Candles being $5.95. This is your second chance to pick up any items that sold out during the main Black Friday rush.

Relevant Entities for Gifting: Focus on pre-made Gift Sets during Cyber Monday, as they are often included in the flat percentage discount, making them the perfect last-minute holiday gifts for friends and family.