The Lululemon Black Friday Sale Strategy: 5 Secrets To Scoring The Best 'We Made Too Much' Deals

The answer is a resounding yes: Lululemon absolutely does a Black Friday sale, but it operates differently from nearly every other major retailer, making it one of the most highly anticipated and often misunderstood shopping events of the year. As of December 12, 2025, the brand's strategy is clear: it’s not a traditional store-wide percentage-off event, but rather a massive, strategic expansion of their permanent sale section, known to loyalists as the "We Made Too Much" (WMTM) page. This event is a critical time for shoppers to snag premium, rarely-discounted athleisure and gear, with savings often reaching up to 54% off on coveted items like their signature Align™ leggings and ABC™ pants.

For first-time shoppers, navigating the Lululemon Black Friday event can feel like a chaotic race, but with the right strategy, you can turn it into an opportunity to secure high-quality items at unprecedented prices. The key to success lies in understanding their specific product drops, knowing which items to prioritize, and—most importantly—securing early access. This guide breaks down the five essential secrets to mastering the Lululemon Black Friday sale and ensuring you don't miss out on the best deals of the holiday season.

The Truth About the Lululemon Black Friday 'We Made Too Much' Event

Unlike the doorbuster sales at department stores, Lululemon’s Black Friday is a highly curated and strategic affair. Instead of slapping a blanket "25% Off Everything" sign on the store, they populate their "We Made Too Much" section with hundreds of new items, often including popular styles and seasonal colors that have been retired or overstocked. This approach allows them to maintain their brand value while still offering significant discounts.

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Historically, Lululemon only hosts two major sales per year: one for Black Friday/Cyber Monday and another mid-summer. This scarcity is what drives the intense demand and makes the holiday event so crucial for budget-conscious fans. The sale typically begins a few days before the official Black Friday date and runs through Cyber Monday, with new items often dropping in waves.

Secret 1: Early Access is Everything (The Essentials Membership Advantage)

The single most important factor in securing the best Lululemon Black Friday deals is getting early access. In recent years, Lululemon has prioritized its loyalty program members, specifically those in the Lululemon Essential Membership tier. This is a free-to-join program that offers benefits throughout the year, but its value peaks during the holiday sale.

• App-Exclusive Drop: The earliest deals often drop exclusively within the Lululemon mobile app for Essentials members, sometimes starting as early as the Monday before Thanksgiving.
• The Best Items Go First: High-demand products like the Scuba Oversized Half-Zip Hoodie, Everywhere Belt Bag, and core colors of the Align™ leggings are added in limited quantities during this early window. Waiting until Friday for the public sale means these items, especially in popular sizes (4, 6, 8), will likely be sold out.
• How to Join: Simply sign up for a free Lululemon account online or through the app to become an Essentials Member and ensure you have notifications turned on for the best chance at a head start.

Secret 2: What to Target: The Must-Buy Items & Deepest Discounts

The Lululemon Black Friday sale is the perfect time to purchase items that rarely see a price drop. The deepest discounts are often found on specific categories and styles, with savings reaching up to 50–54% off.

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The Top 5 Product Categories to Prioritize:

1. Signature Leggings and Pants: Look for the iconic Align™ Pants (often starting from $39–$69), Wunder Train Leggings, and the men's highly-rated ABC™ Pull-On Pants and Joggers. These are the brand's bread-and-butter products.
2. Sports Bras and Tops: This category sees some of the steepest initial discounts, with sports bras starting from as low as $19 and various workout shirts and tanks heavily marked down.
3. Outerwear and Layers: High-ticket items like puffer jackets, lightweight jackets, and the popular Steady State Pullover Hoodie offer the highest dollar-value savings.
4. Accessories: The highly coveted Everywhere Belt Bag and other accessories, including yoga mats and running gear, are frequently included in the WMTM expansion.
5. Men's Training Gear: Men's categories, including Metal Vent Tech shirts and various shorts for running and training, are a strong focus, often with discounts comparable to the women's line.

Secret 3: The Cyber Monday Strategy (The Second Chance Drop)

Many shoppers assume the sale peaks on Black Friday and then fizzles out, but Lululemon’s event often extends its life through Cyber Monday. This is your second chance, and sometimes even a better opportunity for specific items.

• New Items Added: Lululemon strategically holds back a batch of inventory to drop on Cyber Monday. This second wave often includes items that were previously sold out or entirely new additions to the WMTM section.
• Final Clearance: The last day of the sale is typically the final weekend push, which is your last opportunity to purchase holiday gifts and loungewear at Black Friday prices.
• Digital Focus: Since Cyber Monday is an online-focused event, the deals are often optimized for the website and app, making it a great time to shop if you missed the in-store rush.

Mastering the Lululemon Black Friday Shopping Experience

To maximize your savings and minimize disappointment, a proactive approach is essential. The Lululemon Black Friday sale is a sprint, not a marathon, and the best deals disappear within hours of dropping.

Secret 4: Prepare Your Digital Cart and Wish List Now

The biggest mistake shoppers make is waiting for the sale to start before deciding what they want. To shop efficiently, you must prepare in advance:

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• Create a Wish List: Use the Lululemon app or website to create a wish list of the specific items, colors, and sizes you want. This allows you to quickly check if they’ve been moved to the WMTM section when the sale goes live.
• Know Your Size: Lululemon sizing can be inconsistent between different fabrics (like Luon, Luxtreme, and Nulu). If you are new to the brand, try on the items in-store well before Black Friday to ensure you know your perfect fit in the Align, Wunder Train, or InStill lines.
• Set Up Payment: Ensure your payment and shipping information is saved to your account. Speed is paramount, and fumbling with a credit card number can cost you a coveted item.

Secret 5: Understand the 'We Made Too Much' Return Policy

A crucial detail for any Lululemon Black Friday purchase is the return policy for WMTM items. This is often where first-time shoppers get caught out:

• Final Sale Status: Items purchased from the "We Made Too Much" section are typically considered final sale. This means they cannot be returned for a refund or exchanged for a different size or color.
• Exception Check: Always double-check the product page before adding to your cart. While the vast majority are final sale, Lululemon may occasionally make exceptions or run a special promotion that allows returns on specific WMTM products.
• Shop Smart: Because of the final sale policy, only buy items you are 100% sure about, especially in terms of fit and color. Stick to items you have tried on before or are confident in.

In conclusion, Lululemon's Black Friday sale is a highly successful, record-breaking event for the company, consistently driving their "biggest day ever" in sales. By joining the free Essentials Membership for early access, prioritizing must-have items like the Align leggings and ABC pants, and preparing your shopping list in advance, you can successfully navigate the expanded "We Made Too Much" section and score deals on premium athleisure, yoga gear, and training apparel that you won't find at any other time of the year.