The $35 Mugshot: 5 Shocking Facts About Travis Scott's 'It's Miami' Shirt And Its Resale Value In 2025

The "It's Miami" T-shirt by Travis Scott is more than just merchandise; it’s a masterclass in turning a public legal incident into a viral, limited-edition collector’s item. Released almost immediately following his June 2024 arrest in Miami Beach, the shirt, featuring an edited, smiling mugshot and the now-infamous quote, quickly became one of the most talked-about drops of the year. This piece of apparel perfectly encapsulates the rapper’s ability to leverage spectacle, controversy, and high-demand scarcity to fuel his brand, Cactus Jack.

As of December 12, 2025, the demand for this specific piece of memorabilia continues to hold strong on secondary markets, cementing its status as a key moment in modern celebrity merchandising. While the original price was a modest $35, the shirt’s story—encompassing legal drama, philanthropy, and fashion—gives it a cultural value that far exceeds its cotton material and screen-printed design. Here is the definitive breakdown of the shirt, its origin, and its lasting impact.

Jacques Bermon Webster II: A Biographical Profile

Before diving into the merchandise, it is essential to understand the man behind the brand. Travis Scott, born Jacques Bermon Webster II, is a rapper, singer, songwriter, and record producer whose influence extends deeply into fashion, culture, and business. His career is defined by high-energy performances, genre-blending music, and a relentless focus on limited-edition collaborations.

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• Full Name: Jacques Bermon Webster II
• Date of Birth: April 30, 1991
• Place of Birth: Houston, Texas, U.S.
• Stage Name Origin: A tribute to his favorite uncle, Travis, and the first name of his inspiration, Kid Cudi (whose real name is Scott Mescudi).
• Major Studio Albums: Rodeo (2015), Birds in the Trap Sing McKnight (2016), Astroworld (2018), and Utopia (2023).
• Notable Collaborations: Nike (Air Jordan), McDonald’s, Epic Games (Fortnite), and Dior.
• Record Label/Brand: Cactus Jack Records, founded in 2017.
• Philanthropy: The Cactus Jack Foundation, which focuses on youth education and creative resources.

Scott’s ability to create a cultural phenomenon around every release, whether it’s an album or a sneaker, is the core engine that drove the success of the "It's Miami" shirt. His brand, Cactus Jack, is synonymous with exclusivity and a rebellious, "rage" aesthetic, which makes the shirt’s controversial nature a perfect fit for his image.

The Miami Arrest: The Immediate Spark for the 'Free the Rage No. 2' Shirt

The entire "It's Miami" phenomenon stems from a single, high-profile incident in June 2024. The rapper was arrested at the Miami Beach Marina, an event that provided the perfect, unexpected source material for his next merchandise drop. The swiftness of the reaction is what made the merchandise so impactful and fresh.

Charges and the Infamous Quote

The incident began as a dispute on a charter boat. Scott was charged with misdemeanor counts of disorderly intoxication and trespassing on property. According to police records, the rapper was allegedly belligerent and refused to comply with officers' requests to leave the area.

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The quote, "It's Miami," which is prominently displayed on the shirt, was reportedly Scott’s dismissive, flippant response to the police during the altercation or booking process. This simple phrase—a shrug of the shoulders captured in two words—immediately became a viral meme, a symbol of the city's chaotic energy, and a perfect slogan for a defiant merchandise piece.

Within hours of his release, the T-shirt—officially titled the "Free the Rage No. 2" tee—was available for purchase on the Cactus Jack website. This rapid-fire merchandising move turned a negative headline into a positive revenue stream, a strategy that few artists can execute with such precision. The design itself features a slightly edited version of his official mugshot, where his expression is changed from the stone-faced reality to a defiant smirk, reinforcing the "rage" and "don’t care" attitude of the Cactus Jack brand.

The Merchandising Masterstroke: Charity, Scarcity, and Resale Value in 2025

The "It's Miami" shirt is a textbook example of how a modern celebrity can leverage a moment of controversy to create a highly successful product. The strategy involved three critical components: charitable giving, manufactured scarcity, and cultural relevance.

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Proceeds and The Cactus Jack Foundation

A crucial detail that adds a layer of positive spin to the controversial shirt is the announced destination of the profits. Travis Scott stated that a portion of the proceeds from the "It's Miami" shirt would be donated to his Cactus Jack Foundation.

This foundation is a charitable organization focused on empowering youth through education and creative resources. Key initiatives include the Waymon Webster Scholarship Fund, which provides financial aid to students at Historically Black Colleges and Universities (HBCUs), and Project HEAL, a long-term initiative dedicated to addressing safety challenges at live events and supporting community programs.

By attaching the shirt to a philanthropic cause, Scott effectively defused some of the potential criticism regarding the monetization of a legal issue, transforming the purchase into a charitable donation with a controversial collectible attached.

Resale Market Performance and Scarcity

The original price of the black, crew-neck T-shirt was set at an accessible $35. This low entry price, combined with the limited-time nature of the drop (a hallmark of Cactus Jack releases), immediately ensured high demand. This strategy is a cornerstone of the modern hype economy, where exclusivity drives value.

As of late 2025, the shirt’s resale value remains stable and slightly elevated, a testament to its cultural significance. On secondary market platforms like Grailed and eBay, the "It's Miami" mugshot tee is commonly listed and sold in the range of $37.50 to $55.

For a T-shirt that was mass-produced, this steady premium indicates that it has successfully transitioned from a temporary meme to a genuine collector's item. The consistent demand is fueled by:

• The Mugshot Factor: It is a unique piece of celebrity history.
• The Cactus Jack Brand: All Scott’s merch is highly sought after by fans of the brand.
• The "Free the Rage" Line: It connects to a broader, established line of merchandise.
• The Charitable Angle: Buyers feel they own a piece of a cultural moment that also contributed to the Cactus Jack Foundation.

The "It's Miami" shirt will likely be remembered not just as a piece of apparel, but as a defining cultural artifact of the mid-2020s, perfectly illustrating the seamless, and often controversial, fusion of celebrity, legal drama, and high-fashion streetwear.