The Unbeatable Black Friday Toy Deals Of 2025: Your Last-Chance Guide To Holiday Savings

The 2025 Black Friday shopping event has concluded, but the massive wave of toy discounts continues to ripple through the holiday season. As of today, Friday, December 12, 2025, savvy shoppers are still finding incredible markdowns on the most coveted items, proving that the best deals didn't end on Cyber Monday. This year’s sales were historic, with major retailers offering up to 70% off on must-have brands, making it the perfect time to finalize your gift list and secure those big-ticket items.

The intense price wars between giants like Amazon, Walmart, and Target drove discounts to unprecedented levels, particularly on perennial favorites and this year's hottest releases. From massive LEGO sets to the iconic Barbie Dreamhouse, here is the definitive breakdown of the best toy deals from Black Friday 2025 and where you can still find similar savings right now.

The Biggest Black Friday Toy Deals of 2025: A Price War Analysis

This year’s Black Friday was dominated by aggressive pricing strategies, especially on high-demand, high-value toys. Shoppers who tracked deals across multiple retailers saw the greatest savings, often finding discounts that surpassed the typical 30-40% holiday markdown.

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The LEGO Phenomenon: Up to 59% Off Building Toys

LEGO sets were arguably the star of the 2025 Black Friday sales. While a 20% discount is common throughout the year, the holiday event saw sets slashed by 30%, 40%, and even up to 59% off at various retailers.

• Themed Sets: Highly sought-after intellectual property (IP) lines saw significant drops. LEGO Star Wars, LEGO Disney, and LEGO Harry Potter sets were widely available at 40-50% off.
• Technic and Creator: Enthusiasts found major savings on advanced builds like the LEGO McLaren car and large Creator 3-in-1 sets, with discounts hitting the 50% mark.
• Specific Deals: The LEGO Creator 3-In-1 Rhino set was a standout deal, priced at $41.99, demonstrating the depth of the discounts on mid-range items.

Barbie and Dolls: The Dreamhouse Discount

The resurgence of the Barbie brand made the Barbie Dreamhouse one of the most tracked items of the entire holiday season. Retailers used this iconic dollhouse as a loss leader to draw in massive crowds.

• Walmart's Offer: The latest Barbie Dreamhouse model was spotted at Walmart for a stunning $125, down from its regular price of $199.99. Some lucky shoppers were even able to clip an extra $25 coupon, dropping the price further.
• Other Barbie Lines: Deals extended to other Mattel properties, including Play-Doh Barbie and various Fisher-Price Little People Barbie playsets, which saw markdowns up to 70%.

Essential Toy Categories That Saw Deep Discounts

Beyond the headline brands, several key toy categories experienced significant price cuts across Amazon, Target, and Best Buy, offering great value for parents shopping for children of all ages.

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1. Educational and Creative Toys (STEAM)

Educational toys, often referred to as STEAM (Science, Technology, Engineering, Arts, and Math) toys, were heavily promoted as high-value gifts. Brands like Melissa & Doug and Magna-Tiles were featured prominently.

• Magna-Tiles: The 100-piece magnetic tile sets, a perennial favorite for open-ended play, were discounted by over 30% at Amazon and Target.
• Arts & Crafts: Crayola sets and other Arts, Crafts, & Activities kits saw deep discounts, making them ideal stocking stuffers and budget-friendly gifts.
• Fat Brain Toys: Specialty retailers offered deals on unique items like the Magshuto Stunt Park and the 200-Piece Marble Run set, catering to higher-end, quality-focused shoppers.

2. Action Figures and Collectibles

The collectible market drove significant sales, with discounts on popular movie and TV franchises being a major draw. Action Figures and Collectibles are a consistent high-performer during Black Friday.

• Disney and Marvel: Posable figures, such as the Toy Story Posable Woody Action Figure, were available for as low as $19.99.
• Hot Wheels and RC: Remote Control (R/C) cars and large Hot Wheels track sets were discounted by up to 50%, a common trend for these larger, high-value Playsets.

3. Plush and Preschool Favorites

For younger children, the focus was on comfort, characters, and early learning. The Plush and Preschool categories are always a safe bet for major markdowns.

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• Squishmallows: These ultra-popular, cuddly Plush toys were discounted across all major retailers, with some jumbo sizes seeing 40% reductions.
• Interactive Pets: Hasbro Gaming's new releases, including the Furby DJ Furby and the Bluey Bingo Hide and Seek Electronic Figure, were on several "Top Toys" lists and received early Black Friday price drops.
• Delta Children Playsets: Large items like the Delta Children MySize Dollhouse and Deluxe Modern Kitchen were featured in Cyber Monday sales, offering furniture-sized savings.

Your Strategy for Post-Black Friday Toy Shopping

With the main Black Friday weekend officially over (November 28 - December 1, 2025), your focus should now shift to Cyber Week deals and last-minute holiday sales. The competition between retailers remains fierce through mid-December, meaning excellent discounts are still available.

Targeting the 'Second Wave' of Discounts

Many retailers use the weeks following Black Friday to clear out remaining inventory, often matching or even exceeding the initial Black Friday prices on specific items.

Price Matching: Check major retailers' price match policies. If you bought an item at a Black Friday price and it drops further in the following weeks, you may be eligible for a refund of the difference. This is particularly common on Amazon and Walmart.

Focus on Collectibles and Games: Collectibles, Board Games, and Puzzles tend to hold strong discounts throughout December. Look for "Buy 2, Get 1 Free" offers on Games at Target and similar deals on smaller LEGO sets at the LEGO Store.

The 'Value' Approach: Walmart’s 2025 strategy heavily emphasized value, indicating that their focus on affordable, highly giftable toys will continue through the end of the year. Prioritize their "Top Toys" list for continued savings.

By leveraging the data from the 2025 Black Friday price battles, you can strategically shop the remaining holiday sales and secure the top-selling toys—from the biggest LEGO sets to the smallest Squishmallows—without paying full price.