5 Ways Tia Blanco's Net Worth Exploded To $5 Million In 2025

Tia Blanco, the professional surfer and entrepreneur, has successfully transitioned from a competitive athlete to a multifaceted business mogul, with her estimated net worth projected to reach up to $5 million by the end of 2025. This remarkable financial success, up from earlier estimates of around $2.5 million, is a direct result of her strategic brand alignment, a thriving vegan skincare venture, and her high-profile status in the world of sports and entertainment, which includes her marriage to Brody Jenner in late 2024. The current date is December 12, 2025, and Blanco's financial portfolio reflects a savvy blend of athletic earnings and entrepreneurial acumen that has secured her status as one of the wealthiest female surfers today. The story of Tia Blanco’s wealth is not just about prize money from surfing; it is a masterclass in building a personal brand rooted in authentic values—veganism, clean living, and competitive excellence. Her income streams are diverse, creating a financial stability that goes far beyond the unpredictable nature of professional sports.

Tiarah Lue Blanco: Complete Biography and Professional Profile

Tiarah "Tia" Lue Blanco is an American professional surfer, entrepreneur, and prominent vegan advocate whose career has been defined by both competitive success and a strong commitment to her personal values.

• Full Name: Tiarah Lue Blanco
• Date of Birth: May 5, 1997
• Age (as of Dec 2025): 28 years old
• Place of Birth: Puerto Rico
• Hometown/Residence: San Clemente, California
• Ethnicity: Filipino-American, Puerto Rican-born
• Height: Approximately 5 ft 4 in (162.5 cm)
• Spouse: Brody Jenner (married in 2024)
• Key Career Highlights: Two-time Gold Medalist at the International Surfing Association (ISA) World Surfing Games (2015 and 2016).
• Advocacy: Dedicated vegan since 2013, a significant pillar of her personal brand and business ventures.
• Business Venture: Co-founder of Dear Self Skincare.

Blanco began surfing at a young age, quickly establishing herself as a formidable competitor on the professional circuit. Her consecutive gold medals at the ISA World Surfing Games cemented her reputation as a world-class athlete.

The Five Pillars Driving Tia Blanco's Multi-Million Dollar Net Worth

Tia Blanco's financial success is a textbook example of modern athlete branding, where income is diversified across multiple high-value streams. Her current net worth estimates, ranging from $2.5 million to a projected $5 million, are a testament to this strategic approach.

1. Professional Surfing Career Earnings

While surfing prize money can be substantial, it is often the foundation for more lucrative opportunities. Blanco’s competitive success, particularly her two ISA World Surfing Games titles, provided the necessary visibility and credibility. Her earnings from the World Surf League (WSL) and other competitions, while not always publicly disclosed, established her as a top-tier athlete worthy of major sponsorship deals. The push for equal prize money in the WSL, which began in 2019, has also positively impacted the earning potential for female surfers like Blanco.

2. High-Value Endorsement and Sponsorship Deals

This is arguably the most significant contributor to Blanco's current net worth. Her commitment to a vegan and healthy lifestyle has made her an ideal partner for brands that align with clean living and sustainability. Her endorsement portfolio is extensive and strategic, featuring partnerships with major companies such as:

• BAND-AID: A notable partnership that demonstrates her mainstream appeal.
• BIOSSANCE: A clean beauty brand that aligns perfectly with her skincare line and vegan values.
• Dragon Alliance: A major eyewear and accessories sponsor in the action sports world.
• JAMBAR: A 2024 partnership promoting vegan energy bars, directly reinforcing her plant-based advocacy.
• Beyond Meat: As a prominent vegan advocate, her ambassadorship with this plant-based food giant is a high-profile, natural fit.
• Swatch: A global watch brand, showcasing her international marketability.

These long-term, high-profile collaborations generate a steady, six-figure income stream, often dwarfing her competitive prize money.

3. The Success of Dear Self Skincare

In 2018, Tia Blanco co-founded "Dear Self Skincare" with her sister, Aja Blanco. This venture is a cruelty-free, vegan skincare line that directly capitalizes on Tia’s personal brand and her commitment to ethical products. The success of this business is a major factor in her projected net worth increase. At one point, the line was reported to be 90% sold out, indicating strong market acceptance and a dedicated customer base. As a successful entrepreneur, Blanco earns revenue not just from sales but also from the equity value of the company itself.

4. Social Media Monetization and Modeling

Blanco maintains a significant presence across social media platforms, leveraging her following for additional income. Her content focuses on surfing, fitness, vegan recipes, and lifestyle, making her a powerful influencer. This allows her to secure paid posts, brand collaborations, and modeling opportunities that further diversify her income beyond traditional sports endorsements. Her modeling work and social media reach are instrumental in promoting her own skincare line.

5. High-Profile Relationship with Brody Jenner

While not a direct source of income, Blanco’s marriage to TV personality Brody Jenner in late 2024 significantly boosted her public profile and media visibility. This increased exposure translates into higher demand for interviews, more lucrative endorsement offers, and greater attention for her business ventures, including "Dear Self Skincare." Her appearance in high-profile media and reality television, as mentioned in earlier reports, adds to her overall market value and brand power.

The Future Financial Outlook for Tia Blanco

Looking ahead, Tia Blanco's net worth is poised for continued growth. Her foundation is solid: a respected athlete brand, multiple high-value endorsements, and a successful, self-owned business. The projection of her net worth potentially reaching $5 million by 2025 is highly plausible due to the compounding effect of her various income streams. Her ongoing commitment to vegan advocacy ensures her brand remains relevant in the growing ethical consumer market, a position she reinforced with her 2024 partnership with JAMBAR. As "Dear Self Skincare" continues to expand, the equity value of her business will likely become the single largest asset in her financial portfolio, cementing her legacy as a savvy athlete-turned-entrepreneur.