5 Shocking Reasons Kylie Jenner's Miu Miu Campaign Debut Sparked Mass Outrage

The fashion world is currently in a state of intense debate as of December 11, 2025, following the unveiling of Kylie Jenner as the newest face of the Miu Miu Fall/Winter 2025 campaign. This marks the entrepreneur and media personality’s first-ever major campaign for the Italian luxury house, a milestone that should have been a universal celebration, but instead has become the epicenter of a massive social media firestorm. The debut, which positions the youngest Jenner sister alongside a diverse cast of artists and personalities, has been met with harsh criticism, with many fans and fashion critics calling the images "boring," "ugly," and "divisive," particularly pointing to the styling and poses.

The campaign, titled "Femininities," aims to explore a modern, complex vision of womanhood, but its execution, featuring Jenner in looks like a cozy cardigan and stylish trousers, has polarized the internet. From the controversial footwear choices to the overall aesthetic direction, this high-profile collaboration has unexpectedly turned into one of the most talked-about and criticized fashion moments of the year, forcing a conversation about celebrity influence versus high-fashion artistry. We break down the full profile of the star and the reasons why this Miu Miu moment has become so controversial.

Kylie Jenner: A Full Profile and Business Empire

Kylie Kristen Jenner is an American media personality, socialite, and businesswoman who has cultivated one of the most influential personal brands in the world. Born on August 10, 1997, in Los Angeles, California, she is the youngest daughter of Caitlyn Jenner (formerly Bruce Jenner) and Kris Jenner.

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She first rose to global fame through the long-running E! reality television series, Keeping Up With The Kardashians, which premiered in 2007.

Jenner leveraged her massive social media following to launch her highly successful cosmetic company, Kylie Cosmetics, in 2015, starting with her famous lip kits. The venture quickly expanded into a full-scale beauty empire, making her a formidable force in the business world.

• Full Name: Kylie Kristen Jenner
• Born: August 10, 1997
• Birthplace: Los Angeles, California, U.S.
• Occupation: Media Personality, Businesswoman, Socialite
• Known For: Keeping Up With The Kardashians, The Kardashians, Founder of Kylie Cosmetics and Kylie Skin.
• Key Relationships: Daughter of Kris and Caitlyn Jenner; sister to Kendall Jenner, Kim Kardashian, Kourtney Kardashian, Khloé Kardashian, and Rob Kardashian.
• Major Fashion Debut: Miu Miu Fall/Winter 2025 Campaign.

The Miu Miu Fall/Winter 2025 Campaign: A Divisive Debut

Miu Miu, led by the visionary Miuccia Prada, is known for its playful, often rebellious take on classic femininity. The brand’s Fall/Winter 2025 collection and subsequent campaign aimed to continue this narrative with a multi-disciplinary cast and a theme of "Femininities"—an exploration of individuality and womanhood that transcends preconceived notions.

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Kylie Jenner's inclusion in this star-studded lineup—her first campaign for the brand—was intended to cement her status as a high-fashion muse. However, the execution, captured by photographer Lengua and styled by Lotta Volkova, immediately became a lightning rod for criticism.

5 Reasons the Campaign Sparked Outrage and Debate

The controversy surrounding the Miu Miu FW25 campaign featuring Kylie Jenner stems from several key elements that critics and fans on social media found jarring and uncharacteristic of the star or the brand's usual polished aesthetic.

1. The "Dead Eyes" Criticism: A pervasive comment across social media platforms focused on Jenner's expression in the photos, which some described as "dead-eyed" or lacking the vibrant energy expected from a fashion campaign. Critics felt her poses were stiff and unconvincing for a high-fashion context.
2. The Controversial Footwear: The styling choices, particularly the inclusion of what some called "odd footwear," became a major talking point. Miu Miu often plays with unexpected shoe pairings, but in this context, they were widely panned as detracting from the overall look.
3. A "Boring" Aesthetic: Despite the campaign's bold concept, many fashion commentators found the resulting imagery to be surprisingly dull. One critic labeled the campaign a "huge bummer," suggesting it exemplified a bleak situation in the fashion industry where celebrity casting overshadows artistic vision.
4. The Contrast with the Cast: Jenner was cast alongside a diverse and acclaimed group of creatives, including musician Towa Bird, actress Lou Doillon, model Rila Fukushima, actress Myha'la Herrold, and models Yura Romaniuk and Cortisa Star. Some critics argued that Jenner’s presence felt disconnected from the other talents, whose styles often align more with Miu Miu’s avant-garde leanings.
5. The Failure to Translate Personal Style: Jenner is known for her provocative and overtly glamorous style. The Miu Miu campaign, featuring more subdued items like cozy cardigans, stylish trousers, and subtle knitwear, failed to resonate with fans who prefer her signature bold looks, leading to accusations that the fashion house tried to force her into a role that didn't fit.

The Evolution of a Miu Miu Girl: From Red Carpets to the Runway Front Row

Despite the backlash over the Fall/Winter 2025 campaign, Kylie Jenner has firmly established herself as a key figure in Miu Miu's recent history, showcasing a deepening relationship with the brand that extends beyond commercial ads. This partnership highlights the brand's strategy of embracing global celebrity influence to capture a new audience.

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Jenner's journey with the fashion house has been marked by several high-profile appearances, each demonstrating her willingness to embrace Miu Miu's provocative and often unconventional styling.

Key Miu Miu Moments That Defined Her Fashion Persona

The campaign is not the only Miu Miu headline Jenner has generated recently. Her attendance at major fashion events and red carpets in Miu Miu pieces has solidified her status as a "Miu Miu Girl," a term often used for the brand’s muses who embody a challenging, youthful femininity.

• The Spring/Summer 2026 Show Look: Jenner caused a stir when she attended the Miu Miu Spring/Summer 2026 runway show in Paris. Her outfit—a sheer black lace dress paired with long grey socks and black stilettos—was a perfect embodiment of Miu Miu’s current, slightly divisive aesthetic. This look, in particular, was praised by some for its bold embrace of the brand’s signature styling, while others found the socks-and-heels combination to be a polarizing choice.
• The 2025 Oscars Gown: For the 2025 Academy Awards, where she attended with her partner, Timothée Chalamet, Jenner wore a custom Miu Miu gown. This elegant, high-fashion moment showcased the brand's ability to deliver refined red-carpet glamour, balancing the more experimental runway looks.
• The Cropped Trench Look: Another notable street style moment saw Jenner wearing a stylish cropped off-white Miu Miu trench coat, a black leather miniskirt, and kitten heel boots, accessorized with Miu Miu glasses and a handbag. This ensemble demonstrated the brand’s influence on her everyday luxury wardrobe, blending classic silhouettes with modern, cropped proportions.

The ongoing conversation about the Kylie Jenner Miu Miu partnership is a testament to the power of celebrity in high-fashion marketing. Whether the campaign is viewed as a creative misstep or a brilliant, buzz-generating move by Miuccia Prada, it has successfully captured global attention. By featuring Jenner, Miu Miu has ensured that the Fall 2025 collection and its concept of "Femininities" will be discussed across every social media platform, driving massive visibility for the brand, even if the commentary is mixed.

Ultimately, the controversy surrounding the new Miu Miu ad campaign underscores the complex relationship between pop culture icons and the esoteric world of high fashion. Kylie Jenner’s debut is a clear signal that Miu Miu is prioritizing visibility and cultural relevance, a strategy that, while risky, guarantees the brand remains at the very forefront of the global fashion dialogue.