The Chrisley And Company Clothing Deception: 5 Real Business Ventures That Define The Family's Empire After The 2025 Pardon

The name "Chrisley and Company Clothing" is one of the biggest misconceptions to emerge from the reality TV world of *Chrisley Knows Best*. While the show teased a luxury department store and clothing line bearing the family name, the truth is that the concept never fully materialized. As of December 2025, the Chrisley brand is less about a single department store and more about a portfolio of successful, individual ventures—most notably the fashion and beauty lines launched by daughter Savannah Chrisley—all while the family navigates their post-prison life following a dramatic Presidential pardon.

The story of the Chrisley family's business empire is a complex narrative of reality TV fame, entrepreneurial ambition, and massive legal fallout. This deep dive uncovers the myth of the "Chrisley and Company" brand and details the actual, lucrative ventures that have kept the family’s name in the spotlight, culminating in the shocking news of Todd and Julie Chrisley's release from federal prison in mid-2025. This is the definitive guide to the Chrisley family's current financial and legal status.

Chrisley Family Core Profile and Business Entities

The Chrisley family, famous for their USA Network reality show *Chrisley Knows Best*, has seen their public profile shift dramatically from Southern real estate tycoons to convicted felons and now, pardoned public figures. Their primary business entities have evolved over the years, with the newer generation taking the lead on consumer-facing brands.

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• Todd Chrisley (Michael Todd Chrisley): Patriarch, self-proclaimed real estate tycoon, and primary subject of the fraud conviction.
  • Key Entities: Chrisley Asset Management, Chrisley and Company (failed department store concept), Chrisley Confessions (podcast).
• Julie Chrisley (Julie Hughes Chrisley): Matriarch, co-host of the podcast, and co-defendant in the fraud case.
  • Key Entities: Planned restaurant/champagne bar (never opened), Chrisley Confessions (podcast).
• Savannah Chrisley: Daughter, reality star, and the family's most successful entrepreneur in the retail space.
  • Key Entities: Faith Over Fear (clothing line), Sassy by Savannah Chrisley (cosmetics/beauty), Rampage x Savannah Chrisley (second fashion line).
• Chase Chrisley: Son, reality star, and entrepreneur.
  • Key Entities: Chase Chrisley Collection (candle line), roofing business.
• Lindsie Chrisley: Daughter from Todd's first marriage.
  • Key Entities: *Coffee Convos* and *The Southern Tea* (podcasts).

The Myth of "Chrisley and Company Clothing": What Actually Happened?

The concept of a luxury department store called "Chrisley and Company" was a central storyline during the early seasons of *Chrisley Knows Best*. This narrative led many fans to believe that a major retail venture was imminent, directly leading to the common search term "Chrisley and Company Clothing."

A Reality TV Dream That Never Opened

In reality, the *Chrisley and Company* department store concept never opened its doors. The show documented Todd Chrisley’s ambitious plans, including trips to New York City to meet with vendors and discussions about securing a lease for a physical location. However, the venture stalled and ultimately failed to launch, remaining a plot device for the reality series rather than a genuine, long-term retail business. The idea was to create a high-end, Chrisley-branded retail space, but the logistics, combined with the family's escalating legal issues, prevented its realization.

The Real Estate Connection: Chrisley and Co.

A separate entity, "Chrisley and Co.," does exist, but it operates in the luxury real estate sector in Brentwood, Tennessee, which aligns with Todd Chrisley's original background as a "Georgia real estate tycoon." This entity is not focused on apparel or clothing, but rather on high-end property—the industry from which Todd Chrisley originally derived his wealth and fame before the legal troubles began.

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Savannah Chrisley’s Real Fashion and Beauty Empire

While the "Chrisley and Company Clothing" idea fizzled, the family's true success in the retail sector comes from Savannah Chrisley's independent ventures. She successfully leveraged her celebrity status and personal brand to launch multiple product lines, proving the Chrisley name still holds significant commercial power.

1. Faith Over Fear: The HSN Clothing Line

Savannah Chrisley launched her first major clothing line, Faith Over Fear, on the Home Shopping Network (HSN). This line, which debuted when Savannah was just 19, focused on timeless, accessible staples with a message of positivity and faith. The Faith Over Fear brand proved to be a significant commercial success, featuring modest, fashionable pieces that appealed to a broad audience, reflecting Savannah’s personal style and her desire to offer clothing "you can look fashionable, while also being covered."

2. Sassy by Savannah Chrisley: The Cosmetics Powerhouse

Savannah expanded her retail reach beyond apparel with her beauty and cosmetics company, Sassy by Savannah Chrisley. The brand, which includes items like a titanium flat iron and other beauty products, has secured retail distribution through major chains like Target. This venture demonstrates a strategic move into the lucrative beauty industry, establishing Savannah as an entrepreneur independent of her parents' legal troubles.

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3. Rampage x Savannah Chrisley: Expanding the Apparel Footprint

In 2019, Savannah premiered a second apparel line, Rampage x Savannah Chrisley. This collaboration further cemented her position in the fashion space, allowing her to explore different styles and reach a wider demographic. The success of these multiple lines highlights that if a "Chrisley" clothing empire exists, it is solely built on Savannah's entrepreneurial drive, not her father's original "Chrisley and Company" vision.

Beyond Clothing: Other Chrisley Family Ventures

The Chrisley family brand extends far beyond clothing and real estate, encompassing media and other retail products, which are key entities for topical authority.

• Chrisley Confessions Podcast: Todd and Julie Chrisley launched this popular podcast, which served as a primary platform for sharing their personal lives, faith, and legal challenges with their audience before and during their incarceration.
• Chase Chrisley Collection: Following his sister's lead, Chase Chrisley ventured into retail with a collection of therapeutic and relaxing candles, proving the family's ability to monetize their brand across different consumer goods.
• The New Docuseries: Following Todd and Julie's release, the family confirmed they would star in a new docuseries on Lifetime, signaling their return to reality television and commitment to maintaining their public platform.

The Financial and Legal Fallout: The Shocking 2025 Pardon

The most significant and recent development concerning the Chrisley family is the dramatic conclusion to their legal battles, which has completely reshaped their public narrative as of late 2025.

The Conviction and Incarceration

In November 2022, Todd and Julie Chrisley were sentenced to 12 and 7 years in federal prison, respectively, after being convicted of bank fraud and tax evasion. They began serving their sentences in January 2023, with Todd at Federal Prison Camp Pensacola and Julie at Federal Medical Center Lexington. This conviction was a massive blow to the family's image and business operations, effectively pausing their media and entrepreneurial pursuits.

The Presidential Pardon and Release

In a stunning turn of events, President Donald Trump granted a full pardon to both Todd and Julie Chrisley. On May 28, 2025, the couple was released from federal prison and returned home to Nashville. This Presidential act of clemency effectively cut short their original sentences, allowing them to immediately resume their lives and media careers. This pardon is the single most important and current piece of information defining the Chrisley family's status today, providing a "fresh start" for their brand.

Conclusion: The Future of the Chrisley Brand

The "Chrisley and Company Clothing" concept remains a footnote in the family's history, a reality TV storyline that never became a reality. Today, the Chrisley brand is defined by the resilience and entrepreneurial success of the next generation, particularly Savannah Chrisley's lucrative Faith Over Fear and Sassy lines, and the family’s collective return to the media landscape following the Presidential pardon. The narrative has shifted from a failed department store to a story of legal drama, clemency, and a high-profile return to the spotlight, proving that the Chrisley name, for better or worse, remains a powerful commercial entity in late 2025.