The Five Shocking New Updates In The Hailey Bieber Vs. Selena Gomez Saga (2025)

The alleged rivalry between Hailey Bieber and Selena Gomez is one of pop culture’s most enduring and, frankly, exhausting narratives. For years, the internet has relentlessly pitted the two women against each other, primarily due to their shared history with global superstar Justin Bieber. Despite a brief moment of public truce, the drama has recently flared up again with several significant, fresh developments. As of this current date, December 11, 2025, the narrative has shifted dramatically, moving from a supposed resolution to a renewed, albeit quiet, social media cold war, coupled with major life changes for both women.

This article dives deep into the most recent, unique updates—from a shocking Instagram unfollow to Hailey’s direct comments about the beauty industry rivalry—to give you the absolute latest, freshest context on a feud that simply refuses to die. The story is no longer about a love triangle; it's about two powerful businesswomen navigating a toxic, fan-driven narrative while building their own empires and families.

The Complete Biography: Hailey Bieber and Selena Gomez

To understand the depth of the public scrutiny, it is essential to first know the key players not just as rivals, but as individuals with their own distinct careers and personal lives.

• 7 Shocking Things Jessica Capshaw Revealed About Growing Up With Steven Spielberg As Her Stepfather 892ho

Hailey Bieber (née Baldwin)

• Full Name: Hailey Rhode Baldwin Bieber
• Date of Birth: November 22, 1996
• Place of Birth: Tucson, Arizona, U.S.
• Occupation: Model, Media Personality, Entrepreneur
• Parents: Stephen Baldwin (Father), Kennya Baldwin (Mother)
• Spouse: Justin Bieber (Married 2018)
• Children: Jack Blue Bieber (Born August 2024)
• Notable Ventures: Founder of Rhode Skincare (Launched 2022)
• Key Relationships: Niece of Alec Baldwin; Married to Justin Bieber after an on-again, off-again relationship.

Selena Gomez

• Full Name: Selena Marie Gomez
• Date of Birth: July 22, 1992
• Place of Birth: Grand Prairie, Texas, U.S.
• Occupation: Singer, Actress, Producer, Entrepreneur
• Parents: Ricardo Joel Gomez (Father), Mandy Teefey (Mother)
• Spouse: Benny Blanco (Married 2025)
• Notable Ventures: Founder of Rare Beauty (Launched 2020), Star of *Only Murders in the Building*
• Key Relationships: Dated Justin Bieber on and off (Known as "Jelena") from 2010 to 2018; Recently married music producer Benny Blanco.

Update 1: The Quiet End of the Truce—The Instagram Unfollow

For a brief, shining moment in October 2022, the internet was stunned into silence when a photo emerged of Hailey Bieber and Selena Gomez posing together at the Academy Museum Gala. The image, orchestrated by photographer Tyrell Hampton, was widely hailed as the definitive end of the "feud"—a sign that both women had moved on and were supportive of one another.

However, that truce has officially dissolved. In mid-2024, fans noticed a major social media shake-up: Selena Gomez and Hailey Bieber had quietly unfollowed each other on Instagram. While there was no public statement or clear, single incident that triggered the move, the action spoke volumes. The unfollowing reignited the long-standing rumors of tension, suggesting that the symbolic 2022 photo was either a temporary ceasefire or a public relations move that could not withstand the constant pressure and fan scrutiny. The quiet removal of each other from their respective "following" lists was a definitive, if unspoken, signal to their massive fan bases that the clean slate was over.

Update 2: Major Life Milestones Shift the Narrative

The drama is now playing out against a backdrop of significant, positive personal milestones for both stars, which ironically fuels the fan chatter. Both women have moved decisively into new chapters of their lives, making the continued focus on their shared ex, Justin Bieber, seem increasingly outdated.

• The Chilling True Story 5 Key Facts About Richard Evonitz The Serial Killer Who Kidnapped Kara Robinson Chamberlain Xpjje

• Hailey & Justin Welcome a Son: In August 2024, Hailey and Justin Bieber welcomed their first child, a son named Jack Blue Bieber. This major life event solidifies the Bieber's family unit and is a strong signal of their commitment, further distancing them from the "Jelena" past.
• Selena Marries Benny Blanco: Selena Gomez also entered a new life chapter, marrying music producer Benny Blanco in 2025. Her relationship with Blanco has been very public and celebrated, marking a clear, happy conclusion to her long search for a life partner.

These two events should logically put an end to the rivalry, yet the internet’s obsession with the past continues to dominate the conversation, forcing both women to repeatedly address the non-existent drama.

Update 3: Hailey’s Direct Response to the "Feud" and Rare Beauty Rivalry

The most recent and significant development comes from Hailey Bieber's candid comments in the *WSJ. Magazine* Innovators Issue (published recently in late 2024/2025). The interview provided a rare, direct look into how she perceives the constant pitting of her brand, Rhode, against Selena Gomez’s Rare Beauty, particularly within the highly competitive Sephora space.

When asked about the alleged competition, Hailey’s response was clear and designed to shut down the narrative:

• The Facts Of Life Cast Where Are Eastlands Girls Now 2024 Updates 2tx8p

"I think there is space for everybody. I don't feel competitive with people that I'm not..."

She emphasized that the constant comparison is "annoying being pitted against other [competitors]" and that she celebrates "every founder" in the beauty industry. The media initially spun her comments as a subtle jab at Selena, but sources close to Hailey quickly clarified that she was speaking generally about the toxic competitive environment the media creates between all female-led brands, not specifically about Rare Beauty.

The alleged five-word remark that made headlines was reportedly a direct, simple denial of the rivalry, reinforcing her main point: the feud is a media and fan creation, not a reality between the two women.

Update 4: The "Jelena" Factor and Justin’s Alleged Involvement

The ongoing drama is inextricably linked to Justin Bieber, and recent rumors suggest he may be playing a more active, albeit questionable, role. A late 2025 report from the *Daily Mail* claimed that Justin Bieber was allegedly encouraging the public drama between his wife, Hailey, and his ex, Selena. While unverified, this rumor adds a new layer of complexity to the narrative, suggesting that the source of the tension may not be the two women themselves, but the lingering influence of the man in the middle.

The "Jelena" relationship, which spanned from 2010 to 2018, remains a powerful cultural entity. To many fans, Justin and Selena are the "endgame," and this loyalty drives a significant portion of the online toxicity directed at Hailey. Even with a new marriage and a baby, the shadow of Jelena continues to loom large, making it nearly impossible for Hailey to escape the comparison.

Update 5: The Battle of the Billion-Dollar Beauty Brands (Rhode vs. Rare Beauty)

The modern rivalry has morphed from a love-triangle conflict into a high-stakes business battle. Both women are now successful entrepreneurs with billion-dollar aspirations, and their brands, Rare Beauty and Rhode, are direct competitors in the beauty space.

• Rare Beauty: Founded by Selena Gomez in 2020, this brand focuses on mental health advocacy and is known for its highly pigmented, popular makeup products like the Soft Pinch Liquid Blush. It has achieved massive success and is highly praised for its inclusive marketing and mission.
• Rhode: Launched by Hailey Bieber in 2022, Rhode is focused on minimalist, "glazed" skincare, with the Peptide Glazing Fluid and Lip Peptide Treatment being viral bestsellers.

The success of both brands means they are constantly compared on platforms like TikTok and Sephora. This business rivalry provides a new, tangible fuel for the feud narrative, allowing fans to turn their personal preferences into a competitive shopping sport. Hailey’s recent comments were an attempt to de-escalate this, emphasizing that the market is big enough for both. Ultimately, the success of both women in the beauty industry is a testament to their entrepreneurial drive, regardless of the media-driven drama.

Conclusion: The Future of the Feud is in the Fans' Hands

The latest developments—the silent Instagram unfollowing, the new marriages, the birth of Jack Blue, and the direct public statements—confirm one thing: the Hailey Bieber and Selena Gomez saga is less about the two women and more about the toxic, persistent narrative created by the media and their respective fandoms. While both women have moved on to build successful careers, happy families, and thriving business empires, the internet refuses to let the past go. Until the fan bases choose to celebrate the individual successes of both Hailey and Selena, rather than pitting them against each other, this enduring pop culture feud will likely continue to dominate headlines, regardless of the reality.