The Still G.I.N. Lounge: 7 Ways Dr. Dre & Snoop Dogg Redefined Nashville’s Broadway Nightlife

The heart of Nashville’s Lower Broadway has undergone a seismic shift with the arrival of the Still G.I.N. Lounge by Dr. Dre and Snoop Dogg, an establishment that has fundamentally redefined the "Music City" nightlife scene. As of this current date, December 10, 2025, the lounge is fully operational, offering a much-needed alternative to the district’s traditionally country-heavy bar landscape. This venue is not just a bar; it is an immersive, elevated nightlife experience that injects West Coast swagger and hip-hop culture directly into the core of Tennessee's entertainment hub.

The lounge, which officially opened its doors on Friday, April 4, 2025, is the physical manifestation of the hip-hop legends' ultra-premium spirits brand, Still G.I.N. Located in a historic four-story building that is also home to the massive Nashville Live! venue, the lounge occupies a prime spot at 128 2nd Ave N, a location formerly housing the George Jones Museum. It stands as a testament to the blending of musical styles and business ventures, providing a sophisticated, top-tier cocktail spot for both gin aficionados and those seeking a break from the honky-tonk din.

The Architects of Still G.I.N.: Dr. Dre and Snoop Dogg Biography

The Still G.I.N. brand and its Nashville lounge are the brainchild of two of the most influential and successful figures in music history: Dr. Dre and Snoop Dogg. Their collaboration extends far beyond music, now entering the ultra-premium spirits market. Their combined legacy provides the cultural foundation for the lounge's unique atmosphere and brand authority.

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• Dr. Dre (Andre Romelle Young)
  • Born: February 18, 1965, in Compton, California.
  • Career Highlights: Pioneering hip-hop producer, rapper, and entrepreneur. Co-founder of N.W.A. and Death Row Records. His solo debut, The Chronic (1992), is considered one of the most important albums in hip-hop. He is also the founder and CEO of Aftermath Entertainment and Beats Electronics (Beats by Dre). His influence is critical in defining the "West Coast" sound and culture the lounge embodies.
  • Role in Still G.I.N.: Co-creator of the ultra-premium spirit and the lounge concept, leveraging his brand for an elevated, sophisticated experience.
• Snoop Dogg (Calvin Cordozar Broadus Jr.)
  • Born: October 20, 1971, in Long Beach, California.
  • Career Highlights: Iconic rapper, media personality, and entrepreneur. Rose to fame on Dr. Dre's album The Chronic. His debut album, Doggystyle (1993), sold nearly a million copies in its first week. He is famously associated with gin through his hit song "Gin and Juice."
  • Role in Still G.I.N.: Co-creator and the spiritual leader of the gin brand, connecting the spirit directly to his legendary hip-hop persona and cultural influence.

The Still G.I.N. Black Label: An Ultra-Premium Spirit

The entire concept of the Nashville lounge revolves around the quality and profile of the signature spirit: Still G.I.N. Black Label. This is not a standard, mass-market gin; it is marketed as an ultra-premium spirit designed to be sipped neat or as the foundation for top-tier cocktails. The careful crafting of the gin speaks directly to the founders' demand for excellence and a refined product.

A Citrus-Forward Botanical Blend

Still G.I.N. Black Label distinguishes itself with a modern, citrus-forward flavor profile. While it honors the tradition of classic gin, it introduces a harmonious blend of botanicals that results in a smooth and refreshing finish. This intentional flavor design makes it highly versatile for mixology.

• Core Botanicals: The spirit features the classic gin staples like juniper berries, which provide the essential piney aroma, alongside angelica and coriander.
• Signature Notes: The unique character comes from a bright, vibrant citrus-forward blend, which is expertly balanced by the inclusion of rose botanicals and other soft spices.
• Refined Finish: The presence of dry roasted cassia adds a subtle baking spice note, contributing to the gin's overall complexity and refined tasting experience.

The spirit embodies a fusion of classic gin craftsmanship with a modern, sophisticated twist—a perfect parallel to the lounge's fusion of old Nashville architecture and new West Coast energy.

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7 Ways Still G.I.N. Lounge Changed Broadway Nightlife

The opening of the Still G.I.N. Lounge has proven to be a watershed moment for Nashville’s entertainment district. It has successfully carved out a new niche, challenging the status quo and diversifying the city’s offerings in seven distinct ways:

1. Injecting West Coast Hip-Hop Culture

Broadway has long been synonymous with country music, live bands, and pedal taverns. The Still G.I.N. Lounge is one of the first major venues to unapologetically bring a distinct West Coast swagger and dedicated hip-hop lounge atmosphere to the main strip. This shift is a huge draw for tourists and locals seeking an alternative musical experience.

2. Elevating the Cocktail Experience

Unlike many of the high-volume, beer-and-shot bars nearby, the lounge focuses on an elevated nightlife experience centered around premium cocktails. The knowledgeable bartenders are trained to provide excellent drink recommendations, catering to both gin lovers and newcomers to the spirit.

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3. Introducing Signature Cocktails

The menu features signature drinks that showcase the Still G.I.N. Black Label. Two notable examples are the "Platinum Negroni," which features bright citrus flavors of yuzu, grapefruit, and lemon finished with baking spice, and the "Bees Knees," a classic with a fresh lemon twist. These are mixology-focused beverages, not simple highballs.

4. Leveraging Celebrity Topical Authority

The lounge’s success is intrinsically linked to the immense topical authority of its founders, Dr. Dre and Snoop Dogg. Their involvement guarantees a level of quality and a built-in audience, making the venue an instant landmark and a must-visit destination in Music City.

5. Occupying a Historic Location with a Modern Vibe

The venue is located in the restored catacombs of a four-level historic building, formerly the George Jones Museum, on 2nd Ave N. This blend of historic Nashville architecture with a sleek, modern, and intimate cocktail spot creates a unique ambiance that honors the past while embracing the future.

6. Targeting the Ultra-Premium Spirits Consumer

The focus on Still G.I.N. Black Label—an ultra-premium gin—signals a strategic move to attract a consumer base interested in high-end spirits and sophisticated sipping. This positions the lounge as a high-value destination within the competitive Nashville's entertainment hub.

7. Creating a New Cultural Landmark

The buzz surrounding the opening, reported by major outlets like The Tennessean and The Industry Cosign, cemented its status as a new cultural landmark from the moment it was announced. It’s an essential stop for anyone exploring the diversity of Lower Broadway, proving that Nashville’s musical identity is expanding beyond its country roots.