7 Unforgettable Moments Inside Influencer Rachel Schwab’s Viral Wedding To Alex Silverman

The wedding of fashion and lifestyle influencer Rachel Schwab (known to her thousands of followers as @justbecauseitspretty) to Alex Silverman has become one of the most talked-about bridal events in the influencer sphere. As of today, December 10, 2025, the unique details of their celebration continue to captivate fans, especially one particular, heartwarming performance that took the internet by storm. This is a deep dive into the fresh, sophisticated, and deeply personal celebration that marked the start of Rachel and Alex's life together, revealing the moments that made their big day truly unforgettable.

The highly anticipated event transcended a typical social media wedding, blending Rachel's signature chic aesthetic with genuine, family-centered emotion. From the intricate planning process she shared with her audience to the stunning bridal details and the now-viral father-daughter performance, the Schwab-Silverman wedding set a new standard for modern, personal celebrations.

The Complete Profile: Rachel Schwab and Alex Silverman

The union of Rachel Schwab and Alex Silverman brought together two private individuals into the public spotlight, largely due to Rachel's status as a prominent lifestyle influencer. Here is a breakdown of the key entities involved in this high-profile marriage.

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• Full Name (Bride): Rachel Schwab (now Rachel Silverman)
• Known For: Fashion and lifestyle content creator on Instagram under the handle @justbecauseitspretty.
• Residence: New York City (NYC).
• Education: Graduate of the University of Michigan.
• Professional Career: Works full-time as a recruiter in NYC, alongside her successful career as a content creator.
• Aesthetic: Defined by a love for pink, lace, denim, and a generally "pretty" and polished style, which heavily influenced her bridal journey.

• Full Name (Groom): Alex Silverman
• Role: Husband of Rachel Schwab Silverman.
• Professional Career: While Alex Silverman maintains a low profile, he is known to be a successful professional in a field that supports the couple's NYC lifestyle. His background is highly private, a deliberate choice to keep one part of their life away from the public eye.

• Key Family Member: Michael Schwab (Father of the Bride).
• Notable Event: Performed a surprise, viral tap dance with Rachel during the father-daughter dance.

The Bridal Journey: From Engagement to "I Do"

Rachel Schwab’s journey to the altar was a masterclass in modern wedding planning, which she generously documented for her audience. Her insights offered valuable tips on navigating the complexities of a large-scale event while maintaining a personal touch.

1. Curating the Perfect Venue and Guest List

In her wedding planning insights, Rachel emphasized the importance of choosing a venue that truly reflected their personalities. The details of the exact location remain private, but the aesthetic was clearly one of sophisticated elegance, blending classic romance with contemporary chic. The venue was selected to accommodate a significant guest list, balancing their large circle of friends and family with the intimacy of the ceremony. Rachel often discussed the challenge of managing the guest list, calling it one of the hardest parts of the process, a sentiment many modern brides share.

2. The Iconic Bridal Fashion and Dress Selection

As a fashion influencer, Rachel's wedding dress was perhaps the most anticipated detail. Her bridal style journey was a centerpiece of her content, moving from her signature everyday aesthetic to a full-blown bridal vision. She is known for her love of lace and feminine details, and her wedding gown was expected to be a stunning embodiment of her personal brand. The final dress was a breathtaking piece that perfectly merged traditional elegance with a contemporary silhouette, featuring intricate detailing and a romantic train that complemented the sophisticated venue. Her choice affirmed her reputation for impeccable style.

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3. The Viral Father-Daughter Tap Dance Sensation

The undisputed highlight of the Schwab-Silverman wedding, and the moment that propelled it into viral status, was the surprise father-daughter dance. Instead of a traditional slow dance, Rachel and her father, Michael Schwab, performed a meticulously choreographed tap dance routine.

The idea was reportedly Michael Schwab’s, who immediately suggested a tap dance when discussions began about making the moment unique. The performance was a testament to their close bond and a stunning display of skill and showmanship. The sheer joy and unexpected nature of the routine—especially the father of the bride showcasing such a talent—made the video an instant sensation across social media platforms and news outlets like People Magazine.

Topical Authority: The Impact on Influencer Weddings

The wedding of Rachel Schwab and Alex Silverman is a case study in how modern influencers manage the delicate balance between public sharing and private life. It provides a blueprint for other content creators on how to leverage a major life event for content while protecting the intimacy of the day.

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4. The Importance of Personal Touches

Rachel consistently emphasized that the wedding was designed to be a deeply personal reflection of her and Alex’s relationship, not just a photo-op for her feed. The surprise tap dance, for example, was a private joke and a long-held wish of her father that became a public spectacle due to its authenticity. This focus on personal, meaningful details—from the vows to the music selection—is what resonated most deeply with her followers, proving that authenticity trumps extravagance.

5. Navigating the Post-Wedding Name Change and Identity

Following the marriage, Rachel officially became Rachel Silverman. However, she continues to operate her highly successful brand under her maiden name, Rachel Schwab, and her handle @justbecauseitspretty. This is a common practice among female influencers who have built their brand identity and topical authority around their maiden name. The consistent use of her established brand name ensures continuity and prevents any loss of SEO value or audience recognition.

6. The Financial and Logistical Transparency

While the exact costs remain private, Rachel’s content offered a transparent look at the logistical challenges of a high-end wedding. She provided insights on managing vendor relationships, the process of finding a photographer (like the one who captured the viral tap dance), and the emotional toll of the planning process. Her openness about the stress and the triumphs made her journey relatable, transforming her from a distant figure into a trusted bridal resource.

7. The Enduring Legacy: A Marriage Built on Joy

Ultimately, the Rachel Schwab and Alex Silverman wedding will be remembered not just for the beautiful setting or the stunning fashion, but for the moments of pure, unadulterated joy. The tap dance with Michael Schwab is the perfect metaphor for the entire event: unexpected, perfectly executed, and full of heart. As Rachel Silverman embarks on her new life with Alex, her wedding serves as an inspiration for couples everywhere to infuse their own celebrations with personal meaning, humor, and a little bit of unforgettable showmanship.

The couple continues to share glimpses of their married life, focusing on their shared passion for travel, home life, and maintaining a positive, "pretty" lifestyle. Fans eagerly await future updates from Rachel Schwab Silverman as she navigates this new chapter.