The Two Faces Of Fame: Inside Blake Lively's Most Infamous And Freshest Interview Moments

The landscape of celebrity interviews is constantly shifting, but few moments have captured the public's attention—and sparked debate—quite like the infamous interaction between Blake Lively and Norwegian journalist Kjersti Flaa. This 2016 interview, released years later, became a viral sensation, showcasing the often-tense dynamics of a celebrity junket. As of December 10, 2025, this controversy continues to be a key reference point when discussing Lively's public persona, contrasting sharply with her recent, more controlled appearances promoting major projects like *It Ends With Us* and *Another Simple Favor*.

The term "Blake Lively interviewer" now immediately conjures two distinct images: the challenging, viral moment with Flaa, and the polished, highly-anticipated panels and talk show appearances surrounding her latest blockbuster films. This article delves deep into both sides of the coin, exploring the journalist at the center of the storm and the current media narrative surrounding one of Hollywood’s most private stars.

The Journalist at the Center of the Storm: Kjersti Flaa Profile

The most widely discussed "Blake Lively interviewer" is undoubtedly Kjersti Flaa, a veteran Norwegian journalist and multimedia producer whose 2016 interview clip resurfaced to massive online attention. Her decision to release the footage years later ignited a firestorm of discussion about celebrity behavior and the ethics of journalistic timing. Flaa’s career spans decades in entertainment reporting.

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• Full Name: Kjersti Flaa
• Nationality: Norwegian
• Occupation: Journalist, Multimedia Producer, TV Reporter, Print Journalist
• Base of Operations: Los Angeles, California
• Known For: Celebrity junket interviews for major Norwegian media outlets; lawsuit against the Hollywood Foreign Press Association (HFPA) in 2020.
• Viral Moment: The 2016 interview with Blake Lively and Parker Posey for the film *Café Society*.
• Key Context: Flaa has covered American entertainment, lifestyle, fashion, and trends for major Norwegian newspapers and magazines.

Flaa is known for her work in the demanding world of celebrity junkets, where reporters often have only a few minutes with major stars. Her experience in this high-pressure environment is what made the 2016 interaction so compelling to viewers, offering a rare, unedited glimpse into the awkward reality of promotional tours.

The Infamous 2016 Interview: What Really Happened with Parker Posey?

The viral clip that cemented Kjersti Flaa's name in the celebrity controversy lexicon was a promotional interview for Woody Allen’s 2016 film, *Café Society*, which co-starred Blake Lively and Parker Posey. The footage, which Flaa titled "The Blake Lively interview that made me want to quit my job," was uploaded to her YouTube channel years later, sparking a massive reaction.

The "Little Bump" Comment and Lively's Reaction

The core of the tension stemmed from an initial comment regarding Lively’s pregnancy. Lively was pregnant with her second child at the time of the interview. Flaa, attempting a friendly opening, made a comment about Lively's "little bump." This seemingly innocuous remark immediately shifted the mood. Lively responded by saying "Congrats on your little bump" back to Flaa, and then turned to Parker Posey for a side-chat about "lovely lady lumps."

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This exchange was widely interpreted online as Blake Lively being dismissive, rude, or unprofessional towards the journalist. However, others defended Lively, arguing that it was inappropriate for Flaa to open a professional interview by commenting on the actress's pregnant body. The debate highlighted the fine line between personal curiosity and professional respect in a celebrity interview setting.

Kjersti Flaa later insisted she had no "hidden agenda" in releasing the footage years after the fact, despite being accused of "milking" the controversy for views and attention. She maintained that the experience of the interview, which she described as "icy," was genuinely disheartening and made her question her career. The incident remains a textbook example of a celebrity junket gone wrong.

Blake Lively's Current Media Landscape: The 2024/2025 Press Tour

The media appearances of Blake Lively in 2024 and 2025 paint a completely different picture, one of a star deeply involved in her projects and navigating a complex public life. Her recent interviews have been primarily focused on two highly-anticipated films: the adaptation of Colleen Hoover’s novel, *It Ends With Us*, and the sequel, *Another Simple Favor*. This is where the truly fresh and up-to-date content lies.

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The *It Ends With Us* Promotional Panel

In the summer of 2024, Lively attended the Book Bonanza event in Grapevine, Texas, to discuss her role as Lily Bloom in *It Ends With Us*. This appearance was crucial, as fans of the book were intensely scrutinizing the casting and production. The interview panel, which included Lively and her co-star Brandon Sklenar, was a key moment of fan engagement.

During these promotional talks, Lively and Sklenar spoke about the emotional weight of the film, even revealing that they cried while watching the movie. Emmy-Winner Jake Hamilton was one of the interviewers who spoke with the stars about the transition of the beloved book to the big screen. The focus here was entirely on the artistic and emotional commitment to the source material, a stark contrast to the personal nature of the Flaa interview.

These appearances also coincided with a period of personal and professional complexity for Lively, as she was dealing with a legal drama involving co-star and director Justin Baldoni. Her willingness to engage in public interviews, alluding to "highest highs, lowest lows" during this period, underscored her commitment to the project and her evolving role as a producer and creative force.

Promoting *Another Simple Favor* at SXSW

Looking ahead to 2025, Lively has also been actively promoting the sequel to her 2018 hit, *A Simple Favor*, titled *Another Simple Favor*. The cast, including Anna Kendrick, Henry Golding, and Andrew Rannells, participated in a highly publicized Q&A at the SXSW festival.

The interviews for this film have highlighted the comedic chemistry between Lively and her co-stars, focusing on the fun and chaotic nature of the sequel. Her media strategy for this project emphasizes her role as an established, bankable star who is a collaborative partner in the creative process. The interviewers in this context, often hosts of large panels or talk shows, are focused on generating buzz and comedic soundbites, not on personal or controversial topics.

Topical Authority: The Evolving Blake Lively Narrative

The story of the "Blake Lively interviewer" is a perfect encapsulation of how celebrity media has evolved. The Kjersti Flaa incident, though old, remains relevant because it went viral during a period of intense scrutiny on celebrity-media relations and the rise of personal vlogging/YouTube content. Flaa weaponized an old interaction to generate a new, viral narrative.

Conversely, Lively's recent press for her 2024 and 2025 projects demonstrates a highly controlled, professional environment. Her interviews for *It Ends With Us* and *Another Simple Favor* are strategic, focusing on the work, the fan base, and her increasing creative control in Hollywood. She is no longer just an actress on a junket circuit; she is a producer and a brand. This shift in power dynamics ensures that most contemporary interviewers are focused on the film's success, leaving the awkward, personal questions of the past behind. The two interview narratives—the infamous Flaa moment and the professional 2024/2025 tour—perfectly illustrate the duality of modern celebrity press.