The Prime Time Legacy: Where Are Deion Sanders' Sons Now In The 2025 Season?

Deion Sanders' sons are no strangers to the spotlight, but their careers have taken dramatically different and compelling paths in the current 2025 season, moving far beyond the University of Colorado football field. As of December 2025, the Sanders brothers—Shedeur, Shilo, and Deion Jr. (Bucky)—are each forging their own legacies, with one making a splash in the NFL, another pivoting to Hollywood, and the eldest building a powerful media empire.

The transition from college football stardom under Coach Prime to the professional world has been anything but ordinary for the family, proving that the Prime Time DNA extends far beyond the gridiron. This deep dive uncovers the most recent, up-to-date details on the current endeavors and career trajectories of the next generation of the Sanders dynasty.

The Sanders Sons: A Complete Biographical Profile

Deion Sanders, the legendary "Prime Time" and Pro Football Hall of Famer, has five children in total from two marriages: two daughters, Deiondra and Shelomi, and three sons who have all been heavily involved in the football world and the family's media presence. Here is a quick look at the three sons.

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• Deion Sanders Jr. ("Bucky")
  • Date of Birth: December 29, 1993
  • Age (as of Dec 2025): 31
  • Mother: Carolyn Chambers
  • College Football Career: Wide Receiver at SMU (Southern Methodist University)
  • Current Career Focus (2025): CEO of Well Off Media, a highly successful digital content and lifestyle brand documenting the Sanders family and the Colorado Buffaloes program.
• Shilo Sanders
  • Date of Birth: February 9, 2000
  • Age (as of Dec 2025): 25
  • Mother: Pilar Sanders
  • College Football Career: Safety at South Carolina and Jackson State, followed by the University of Colorado Buffaloes.
  • Current Career Focus (2025): Actor, Model, and Music Artist, following a brief stint in the NFL.
• Shedeur Deion Sanders
  • Date of Birth: February 7, 2002
  • Age (as of Dec 2025): 23
  • Mother: Pilar Sanders
  • College Football Career: Quarterback at Jackson State and the University of Colorado Buffaloes.
  • Current Career Focus (2025): Starting Quarterback for the Cleveland Browns in the National Football League (NFL).

Shedeur Sanders: The Rookie QB Taking Over the NFL

The most high-profile football story of the Sanders family in 2025 belongs to Shedeur Sanders, the quarterback who followed his father from Jackson State to Colorado. After a stellar college career, Shedeur was selected in the 2025 NFL Draft, though perhaps later than some analysts predicted.

From Colorado Star to Cleveland Browns QB1

Shedeur Sanders was drafted by the Cleveland Browns in the fifth round, 144th overall, of the 2025 NFL Draft. Despite being a lower pick than his draft stock once suggested—and two rounds after fellow rookie Dillon Gabriel—Shedeur quickly proved his value on the professional stage.

By December 2025, the Browns made a major announcement: Shedeur Sanders was named the starting quarterback for the remainder of the season. This move cemented his status as a legitimate NFL talent and a centerpiece of the franchise's future. His 2025 rookie season has been impressive, with early stats showing he has thrown for 769 yards, with 5 touchdowns and 3 interceptions.

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A notable highlight of his debut season was a record-setting performance in a single game where he threw for 364 yards—tying for the third-most by a Browns rookie in history—while adding three touchdown passes and a rushing score. This dynamic, dual-threat ability is what Deion Sanders has always championed, and it is now on full display in the NFL. Shedeur’s success is a testament to the development he received under his father's coaching and his own dedication to the quarterback position.

Shilo Sanders: The Surprise Career Pivot to Hollywood and Fashion

Shilo Sanders, the hard-hitting safety who played alongside his brother at Colorado, had a much different outcome in the 2025 professional landscape. His post-college journey highlights the unpredictable nature of the NFL and the vast opportunities available to athletes with a strong personal brand.

The Brief Buccaneers Stint and New Endeavors

After going undrafted in the 2025 NFL Draft, Shilo signed with the Tampa Bay Buccaneers as an undrafted free agent. However, his time with the team was short-lived. Following the preseason, Shilo was released by the Buccaneers, a common but challenging event for rookie players.

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Rather than chasing another NFL roster spot, Shilo made a bold and immediate career pivot. He announced plans to explore a new career path in acting, modeling, and music. Shilo confidently stated that he would be successful even without the NFL, leveraging his charismatic personality and strong social media presence to transition into the entertainment and fashion industries. This move demonstrates a modern approach to athletic fame, where a personal brand can be as valuable as on-field performance, opening doors to lucrative non-sports ventures.

Deion Sanders Jr. ("Bucky"): The Off-Field MVP and Media Mogul

While Shedeur and Shilo have dominated the athletic headlines, the quiet powerhouse of the Sanders family is the eldest son, Deion Sanders Jr., affectionately known as Bucky. Unlike his younger brothers, Bucky stepped away from his own football career after college to focus on entrepreneurship, a decision that has paid massive dividends and fundamentally changed the family's public image.

The Power of Well Off Media

Deion Jr. is the founder and CEO of Well Off Media, a digital media company that has become the official narrative engine for the Sanders family and the Colorado Buffaloes football program. Coach Prime himself has called Bucky the "true MVP" for his game-changing impact off the field.

Well Off Media's success is built on providing an intimate, behind-the-scenes look at the life of Coach Prime and the team, generating massive engagement on platforms like YouTube and Instagram. This operation is not just a hobby; it is a sophisticated, high-value business that has contributed significantly to the "Prime Effect"—the explosion of media attention, recruiting success, and revenue generation surrounding the Colorado Buffaloes. Bucky's vision has transformed the family's personal story into a highly profitable, self-controlled media brand, proving that the greatest legacy might be built off the field.

The different paths taken by Deion Sanders' sons in the 2025 season—from Shedeur's rise as a starting NFL quarterback with the Cleveland Browns, to Shilo's surprising transition into acting and modeling after his Tampa Bay Buccaneers release, and Deion Jr.'s continued success with Well Off Media—show a family dynasty that is thriving across multiple industries. They are proving that the Prime Time legacy is not confined to one sport but is a powerful force in media, business, and entertainment.