5 Unlikely Business Ventures That Prove Snoop Dogg And Martha Stewart Have The Most Profitable Friendship In Hollywood

The enduring, and surprisingly profitable, friendship between lifestyle maven Martha Stewart and hip-hop icon Snoop Dogg continues to be one of the most fascinating narratives in pop culture. What started as an unlikely on-screen cooking segment in 2008 has blossomed into a powerhouse business partnership, proving that cultural opposites can attract massive commercial success. As of December 18, 2025, the duo is busier than ever, moving beyond their successful cooking show to conquer new frontiers in spirits, sports, and even the cannabis space.

Their joint ventures are not just novelty acts; they are strategic, high-profile collaborations that consistently generate buzz and revenue. The secret to their success lies in their genuine bond and complementary business acumen, with Snoop often leading the charge on negotiations, according to Stewart. Here is a deep dive into the latest projects and the incredible timeline of their unbreakable bond.

Martha Stewart and Snoop Dogg: A Partnership Timeline and Biography

The foundation of this legendary pairing is a 15-year friendship that has evolved into a formidable business empire. Their shared history and individual profiles are essential to understanding their joint appeal.

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• First Meeting: November 2008 on The Martha Stewart Show, where they famously made mashed potatoes and compared cooking techniques.
• Unlikely Friendship Blossoms: Their bond was solidified years later, leading to their first major joint project.
• Television Success: Co-hosts of the Emmy-nominated show Martha & Snoop's Potluck Dinner Party, which premiered in 2016.
• Emmy Win: The duo secured a major victory in May 2025, winning an Emmy for their work, further cementing their status as a successful on-screen pair.
• Business Acumen: Stewart has noted that Snoop Dogg, the "Doggfather," often leads the way in negotiating the terms for their joint business ventures, leveraging his street smarts and industry experience.

Martha Stewart (The Lifestyle Authority)

• Full Name: Martha Helen Kostyra
• Born: August 3, 1941 (Age 84 as of 2025)
• Occupation: Businesswoman, writer, television personality, founder of Martha Stewart Living Omnimedia.
• Signature Style: Home décor, cooking, entertaining, and a focus on premium, accessible lifestyle goods.
• Recent Ventures: Collaboration with BIC lighters, partnership in Still G.I.N., appearance at the Paris Olympics.

Snoop Dogg (The Doggfather)

• Full Name: Calvin Cordozar Broadus Jr.
• Born: October 20, 1971 (Age 54 as of 2025)
• Occupation: Rapper, songwriter, media personality, actor, and entrepreneur.
• Signature Style: West Coast hip-hop, laid-back persona, and a strong presence in the cannabis and spirits industries.
• Recent Ventures: Co-founder of Death Row Records, co-owner of Still G.I.N., Super Bowl commercial appearances, and a new album in 2024.

The 5 Most Surprising and Profitable Joint Ventures (2024-2025)

In the last two years, Snoop Dogg and Martha Stewart have significantly expanded their collaborative portfolio, moving beyond the kitchen and into unexpected, high-value markets. Their latest projects showcase their ability to inject fun and marketability into any product.

1. The Still G.I.N. Partnership: A Spirits Industry Shake-Up

One of the most significant and recent announcements came in late 2024 and early 2025. Martha Stewart officially joined Dr. Dre and Snoop Dogg as a brand partner for their premium spirits line, Still G.I.N. By Dre and Snoop. This collaboration is a fascinating convergence of high-end lifestyle branding and hip-hop culture.

• The Strategic Move: Stewart’s involvement immediately lends credibility and a massive new demographic to the gin brand, which burst onto the scene in October 2024.
• Market Impact: Her reputation as a meticulous lifestyle authority complements the smooth, premium image Dr. Dre and Snoop Dogg are cultivating for the spirit.
• The Trio: The partnership creates a powerful celebrity trio, leveraging the star power of three distinct cultural icons for maximum market penetration.

2. The Paris 2024 Olympics: From Kitchen to Commentary Booth

Perhaps the most unexpected collaboration of 2024 was their joint appearance as special correspondents at the Paris 2024 Summer Olympics. Snoop Dogg, known for his hilarious and often unfiltered commentary, was joined by Stewart, bringing a unique, multi-generational perspective to the global sporting event.

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This venture showcased their genuine chemistry in a live, high-pressure environment, proving their appeal extends far beyond their cooking show. Stewart was seen attending the events with her friend and business partner, highlighting the personal nature of their professional alliance.

3. Super Bowl Commercial Success with BIC EZ Reach

The duo’s commercial appeal was on full display during the 2024 Super Bowl, one of the year's most expensive advertising slots. They starred in a commercial for BIC EZ Reach lighters, alongside Willie Nelson. The ad successfully played on their contrasting yet complementary images, with Stewart and Snoop discussing the ease of lighting things in a lighthearted, slightly suggestive manner.

• Commercial Appeal: Their combined star power is a massive draw for advertisers looking to reach diverse demographics.
• LSI Keyword Focus: The promotion of the BIC EZ Reach lighter naturally ties into their broader interests, including their involvement in the cannabis space.

4. The Cannabis Pairing Dinner Party and 'Best Buds Bags'

Both Snoop Dogg and Martha Stewart have been active in the cannabis industry, with Stewart launching her own line of CBD products. Their collaboration has extended into this space with a planned Cannabis Pairing Dinner Party, teaming up with BIC and SWED. This event is a perfect blend of Stewart’s gourmet entertaining expertise and Snoop’s status as a cannabis connoisseur.

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Furthermore, they have a recent project in the "smoking space" called Best Buds Bags. This venture combines their shared interests and further solidifies their roles as entrepreneurs in the evolving world of legal cannabis and accessories. Stewart has openly discussed her fun relationship with the "Doggfather" and their latest projects in this area, demonstrating a modern, forward-thinking approach to business.

5. Shared Cookbook and Media Appearances

While their initial success was built on their television show, their media presence remains a powerful joint venture. Their shared cookbook, a testament to their culinary collaboration, continues to be a popular item. Their frequent joint interviews and appearances, such as on CNBC’s *Squawk Box*, keep their brand fresh and relevant, allowing them to discuss their latest business ventures and the dynamics of their friendship.

Their ability to maintain an "unbreakable" friendship while navigating complex business deals is a masterclass in celebrity co-branding. Whether they are attending the Olympics, selling gin, or promoting lighters, Martha Stewart and Snoop Dogg have proven that a true, supportive friendship is the best ingredient for a profitable partnership.