5 Shocking New Business Ventures That Prove Martha Stewart And Snoop Dogg Are The Ultimate Power Duo In 2025

The unlikely friendship between Martha Stewart and Snoop Dogg continues to be one of the most successful and fascinating partnerships in modern pop culture, proving that chemistry transcends genre. As of late 2024 and heading into 2025, their joint ventures have exploded beyond their iconic cooking show, cementing their status as a true business powerhouse duo in fields ranging from spirits to cannabis accessories and even high-profile television coverage. The secret to their decade-long success lies in their mutual respect and an uncanny ability to turn any joint project into viral gold. The relationship, which began on *The Martha Stewart Show* in 2008, has matured from a fun on-screen dynamic into a highly profitable and strategically diverse business empire. Their latest moves—including a major spirits partnership and an unexpected Emmy win—demonstrate that their brand synergy is fresher and more relevant than ever, constantly surprising the public with their next big collaboration.

Meet The Icons: A Snapshot of Martha Stewart and Snoop Dogg

The foundation of their partnership is built on two distinct, yet equally powerful, personal brands. Understanding their individual successes highlights why their combined force is so potent.

Martha Stewart (The Lifestyle Mogul)

• Full Name: Martha Helen Kostyra (Stewart is her ex-husband's surname).
• Born: August 3, 1941, in Jersey City, New Jersey.
• Career Highlights: Founder of Martha Stewart Living Omnimedia (MSLO), television host, author of over 99 cookbooks, magazine publisher, and businesswoman.
• Signature Brand: Domestic perfection, elegance, and aspirational living.
• Latest Venture: Brand partner for Still G.I.N. (2024/2025).

Snoop Dogg (The Doggfather)

• Full Name: Calvin Cordozar Broadus Jr.
• Born: October 20, 1971, in Long Beach, California.
• Career Highlights: Rapper, songwriter, media personality, actor, and entrepreneur. One of the most recognizable figures in hip-hop since the early 1990s.
• Signature Brand: West Coast cool, laid-back demeanor, and cannabis advocacy.
• Latest Venture: Co-founder of Still G.I.N. and brand collaborations with Martha Stewart.

The Evolution of a Decade-Long Friendship: From Brownies to Business

The public first witnessed their unique chemistry when Snoop Dogg appeared on *The Martha Stewart Show* to make mashed potatoes and, later, "special brownies." This initial collaboration was the spark that ignited a powerful business and personal bond. The true turning point, however, was the launch of their VH1 series, *Martha & Snoop's Potluck Dinner Party*.

Martha & Snoop's Potluck Dinner Party: The Launchpad

The show, which premiered in 2016, featured the duo hosting celebrity dinner parties, blending Martha’s culinary expertise with Snoop’s laid-back, humorous style. The series was an instant hit, proving their dynamic was not a one-off gimmick but a genuine, marketable phenomenon. It successfully bridged two seemingly disparate cultural worlds—homemaking and hip-hop—and earned them an Emmy nomination for Outstanding Host for a Reality Program. This success laid the groundwork for their current, more ambitious business collaborations.

5 New and Unexpected Collaborations Defining The Duo in 2025

While their *Potluck Dinner Party* is legendary, the duo has recently ventured into surprising new territories, solidifying their status as business innovators. These are the most recent and impactful projects that have captured the public's attention.

1. The Still G.I.N. Partnership with Dr. Dre

The most significant and newest collaboration to date is Martha Stewart’s decision to join Dr. Dre and Snoop Dogg as a brand partner for their premium gin, Still G.I.N. * The Launch: Still G.I.N. was launched by the hip-hop legends in October 2024. * Martha's Role: Her involvement, announced in early 2025, marks a "new chapter" in her celebrated friendship with Snoop. * Brand Synergy: Stewart brings her unparalleled authority in the lifestyle, culinary, and cocktail space to the spirits brand, aligning the gin with themes of fresh ingredients and sophisticated flavor combinations. This move positions the brand not just as a celebrity-backed liquor but as a high-quality, aspirational spirit.

2. The Surprise Olympic Emmy Win (Paris 2024)

In a truly unexpected turn, Martha Stewart added another Emmy to her collection with help from Snoop Dogg for their joint work on the NBCUniversal Olympic Games Paris 2024 coverage. * The Coverage: The duo provided commentary and segments during the Paris Olympics, blending sports analysis with their signature comedic and cultural observations. * The Award: The win highlights the fact that their on-screen chemistry is so compelling that it translates seamlessly across different media, from cooking shows to major global sporting events.

3. The "Best Buds Bags" Cannabis Venture

Leveraging Snoop Dogg’s long-standing connection to cannabis and Martha's growing interest in the space, the pair has collaborated on the "Best Buds Bags" project. * The Product: This venture involves a line of cannabis-related accessories, including stylish bags. * The Context: Stewart has been an outspoken advocate for the potential benefits of CBD and cannabis, making this a natural extension of both their personal brands and a nod to their shared history of making "special brownies."

4. The "Hold The Phone" Lighter Case

In a nod to utility and fun, the duo also launched a unique accessory that combines practicality with a playful edge: the "Hold The Phone" case. * The Innovation: This is a phone case with a functional lighter holder built directly into it. * Stewart’s Take: Martha, ever the domestic expert, mentioned she uses hers for lighting candles, providing a wholesome twist on the product's likely intended use. This small, quirky product perfectly encapsulates their ability to market to different consumer segments simultaneously.

5. Hosting Cannabis-Themed Dinner Parties

Their ongoing partnership includes hosting exclusive, high-end, cannabis-themed dinner parties, often in locations like Los Angeles. * The Concept: These events combine Martha’s renowned expertise in entertaining and fine dining with a modern, cannabis-friendly atmosphere. * The Goal: This project helps to normalize and elevate the social consumption of cannabis, positioning it within a framework of sophisticated lifestyle and culinary art.

The Secret to Their Unbreakable Bond and Topical Authority

The enduring success of the Martha Stewart and Snoop Dogg partnership is a masterclass in brand building and topical authority. They have successfully established authority in multiple, overlapping niches: culinary arts, entertainment hosting, spirits, and the burgeoning cannabis market. The key to their friendship, as Martha has revealed, is their mutual admiration and respect. They genuinely enjoy working together and appreciate each other's unique contributions. Snoop Dogg views Martha as a mentor and friend, while Martha respects Snoop's business acumen and cultural influence. This authentic connection is what makes every collaboration—from a gin launch to an Olympic broadcast—feel fresh, believable, and ultimately, highly profitable. Their ability to consistently deliver unique and surprising projects ensures they remain a dominant and relevant force in the media and business landscape well into 2025.