Bucky Sanders’ Age Revealed: 7 Shocking Facts About Deion Sanders Jr. And His $2M ‘Well Off’ Empire

Bucky Sanders, officially known as Deion Sanders Jr., is 32 years old as of the current date in December 2025. This digital entrepreneur and former college football player, who has successfully transitioned into a media mogul, celebrated his 32nd birthday on December 1st, 2025. He has carved out a unique path, moving away from his father's shadow to build a multi-million dollar brand, primarily centered on documenting the dynamic life of the Sanders family. His current age and entrepreneurial success are a testament to his pivot from a collegiate athlete—a wide receiver for the SMU Mustangs—to a savvy content creator. Through his media company, Well Off Media, Bucky has not only amassed a significant personal following but has also become the primary source for fresh, behind-the-scenes content on his father, Coach Prime Deion Sanders, and his brothers, Shedeur Sanders and Shilo Sanders, solidifying his role as the family's chief documentarian.

Bucky Sanders (Deion Sanders Jr.) Biography & Profile

The eldest son of legendary two-sport athlete Deion Sanders, Bucky Sanders has successfully leveraged his family's fame and his own creative talent to establish a powerful digital footprint. His life is a fascinating blend of collegiate athletics, music, and entrepreneurial media production.

• Full Name: Deion Luwynn Sanders Jr.
• Nickname: Bucky Sanders
• Date of Birth: December 1, 1993
• Current Age (December 2025): 32 years old
• Birthplace: Texas, United States
• Nationality: American
• Parents: Deion Sanders (Father, "Coach Prime") and Carolyn Chambers (Mother)
• Siblings: Deiondra Sanders (Sister), Shilo Sanders (Brother), Shedeur Sanders (Brother), Shelomi Sanders (Sister)
• Education: Atlanta Sports Academy, Southern Methodist University (SMU)
• College Football Career: Wide Receiver for the SMU Mustangs (2012–2015)
• Current Profession: Entrepreneur, Content Creator, Media Mogul, Rapper
• Company: Well Off Media (Founder/CEO)

The Pivot: From Wide Receiver to Well Off Media Mogul

Bucky Sanders’ journey is defined by a significant and successful career pivot. After his time as a wide receiver at SMU ended in 2015, he consciously stepped away from the traditional path of professional football. His decision was not to chase the NFL but to build his own financial and creative empire, a move that surprised many fans of the Sanders dynasty. He initially explored a rap career, releasing music under the moniker "Bucky," but his true breakthrough came with the founding of Well Off Media. This media company is far more than a personal vlog; it is a sophisticated operation that provides exclusive, high-quality content centered on the Sanders family. The content focuses heavily on the lives of Deion Sanders Sr. (Coach Prime), the head coach of the Colorado Buffaloes, and his football-playing sons, Shedeur Sanders (quarterback) and Shilo Sanders (defensive back). This strategic focus has allowed Bucky to tap into the massive and growing interest in the Sanders family dynasty and the Prime Time brand.

7 Shocking Facts About Bucky Sanders’ Empire and Latest Projects

Bucky Sanders has proven that being "well off" is not just a name—it's a business model. His calculated moves in media and entrepreneurship have resulted in a significant net worth and influence far beyond his former football career.

1. He is the Undisputed Chief Documentarian of "Coach Prime"

Bucky's primary role is documenting his father's life, especially since Deion Sanders took the job at the University of Colorado. Well Off Media is the go-to source for behind-the-scenes footage of the Colorado Buffaloes football program, providing fans with intimate access to team meetings, locker room talks, and Coach Prime’s health updates. This exclusive access is a major driver of his channel's massive viewership and topical authority.

2. The "Well Off" Brand Extends Beyond Media

The Well Off brand is a multifaceted empire. While Well Off Media is the content arm, Bucky also runs a successful clothing line, selling apparel that often features slogans and themes related to his content and the Sanders family's lifestyle. This integration of media and merchandise is a classic digital entrepreneurship strategy.

3. He Publicly Denied Coach Prime Retirement Rumors in 2024

Amid intense speculation in 2024 that Coach Prime might retire following the anticipated departure of Shedeur Sanders and Travis Hunter to the NFL, Bucky used his platform to share positive updates and seemed to deny the retirement rumors. His close proximity to his father makes his statements highly credible and sought after by sports media outlets.

4. Bucky Recently Collaborated with Nike

In a major business move, Bucky Sanders and the Well Off brand collaborated with Nike. Updates in July 2025 revealed a closer look at the Nike Air Diamond Turf "Well Off Forever" collaboration. This partnership with a global athletic giant signifies the mainstream recognition and commercial power of his digital brand.

5. He is the Only Sanders Son Not Actively Playing Football

Unlike his brothers, Shedeur and Shilo, who are focused on their respective football careers (Shedeur as an NFL prospect and Shilo as a college defensive back), Bucky is entirely focused on his business ventures. This differentiation has allowed him to build a unique identity and avoid direct comparisons to his father’s legendary playing career.

6. Well Off Media's Focus on Shedeur Sanders’ NFL Journey

Following Shedeur Sanders' entry into the NFL, Bucky's media company has naturally pivoted to documenting his younger brother's professional journey. This content, which includes everything from luxury car shopping to game-day preparations, keeps the Well Off Media channel fresh and relevant to the highly engaged audience of NFL fans and Sanders family followers.

7. He is an Advocate for Financial Literacy and Generational Wealth

The "Well Off" philosophy is more than just a catchy name; it reflects Bucky's focus on financial independence and generational wealth. His content often subtly promotes the idea of building a legacy outside of sports, encouraging his audience—especially young athletes—to think about entrepreneurship and media ownership.

The Future of Bucky Sanders and Well Off Media

As Bucky Sanders enters his early 30s, the trajectory of his career remains steep. The next few years will be crucial as his father, Deion Sanders, continues to coach the Colorado Buffaloes, and his brothers, Shedeur and Shilo, solidify their professional careers. Well Off Media is perfectly positioned to capture every major milestone, ensuring its continued growth and relevance. The key to Bucky’s success is his ability to blend personal life with professional content, creating an authentic and highly engaging narrative. By maintaining his role as the family's official chronicler, Bucky Sanders (Deion Sanders Jr.) is not just riding his family’s wave of fame—he is actively controlling and monetizing the narrative, proving that the greatest empire is the one you build yourself.