The $5 Billion Empire: 7 Shocking Ways The Kardashians Are Keeping Up With Themselves In 2025

The global phenomenon that was Keeping Up with the Kardashians (KUWTK) may have concluded its 20-season run on E! in 2021, but the Kardashian-Jenner dynasty has not only continued to keep up—they have accelerated, reinventing their brand for the streaming era and transforming their individual ventures into multi-billion dollar enterprises. As of late December 2025, the family's influence is arguably stronger than ever, fueled by the highly-rated Hulu series The Kardashians and a series of massive business milestones that continue to dominate headlines, proving the reality TV show was merely the launchpad for a sprawling, hyper-modern business model.

The transition from network television to Hulu marked a significant shift, offering a more intimate, documentary-style look at their lives, which is currently unfolding in a dramatic Season 7. This article dives into the latest, most pressing updates and business achievements of the family, from shocking relationship confessions to major financial valuations, ensuring you are truly caught up with the world’s most famous family.

The Kardashian-Jenner Dynasty: Current Biographies and Business Entities (2025)

The core family members have each carved out distinct, lucrative niches, moving far beyond their original reality TV fame. Their combined business portfolio now spans fashion, beauty, spirits, and private equity, solidifying their status as modern business titans.

• The One Where They Tanked Jokes 15 Shocking New Secrets From The Friends Tv Show Behind The Scenes G9zdh

• Kris Jenner (Matriarch & Momager): The mastermind behind the empire. Continues to serve as executive producer and manager for all major family ventures and the Hulu show.
• Kim Kardashian (Billionaire Mogul): Focuses heavily on her shapewear and lifestyle brand, SKIMS, and her private equity firm, SKKY Partners. Also pursuing a legal career (Law School & The Bar). Estimated net worth: $1.9 Billion.
• Kourtney Kardashian Barker (Wellness & Lifestyle): Focuses on her lifestyle brand, Poosh, and her family life with husband Travis Barker and their children.
• Khloé Kardashian (Good American & TV Personality): Co-founder of the successful denim and apparel brand Good American. Known for her candidness on the reality show and her focus on co-parenting.
• Kendall Jenner (Supermodel & Entrepreneur): One of the world's highest-paid supermodels. Founder of the award-winning tequila brand, 818 Tequila.
• Kylie Jenner (Beauty Mogul): Founder of Kylie Cosmetics. Currently embracing her "King Kylie" era, influencing makeup and fashion trends globally. Estimated net worth: $670 Million.
• Caitlyn Jenner (TV Personality & Activist): Has made a notable return to the family's reality TV narrative in the latest season of The Kardashians.

1. SKIMS Hits a Staggering $5 Billion Valuation

The most significant financial headline for the family in late 2025 belongs to Kim Kardashian’s shapewear and loungewear brand, SKIMS. In November 2025, the company secured a massive new funding round, officially boosting its valuation to an astonishing $5 billion. This valuation cements Kim's status as the wealthiest member of the family, with her personal net worth estimated at $1.9 billion.

The brand's success is attributed to its inclusive sizing, smart marketing, and expansion into new categories. Furthermore, Kim has confirmed a highly anticipated expansion: SKIMS Beauty is "coming next," marking the long-awaited return of her cosmetics empire after the discontinuation of KKW Beauty. This strategic move is expected to further propel the brand's financial dominance in the beauty and apparel sectors.

2. Khloé Kardashian’s Shocking Relationship Status and New Plans

Khloé Kardashian has always been the most open about her tumultuous personal life, particularly her on-again, off-again relationship with NBA player Tristan Thompson, with whom she shares two children. However, on a recent episode of The Kardashians, Khloé made a candid and surprising confession that has sparked widespread discussion.

• The Untouchable Privacy 7 Secrets Of Rachel Mcadams And Jamie Lindens Life Beyond The Red Carpet E820e

She confirmed that she has been single and celibate for four years as of December 2025. Despite joking that "the clock is ticking," the 41-year-old reality star stated she is not currently dating anyone but remains open to marriage in the future. Her focus remains on co-parenting and her brand, Good American, but the search for love and her discussions about potentially having more children remain a central, curiosity-driven storyline for fans.

3. Kourtney and Travis Barker Embrace Life with Rocky Thirteen

The "Kravis" phenomenon continues to be a major part of the family narrative. Kourtney Kardashian Barker and her husband, Travis Barker, are currently focused on raising their youngest child, Rocky Thirteen, who was born in November 2023. The couple frequently shares intimate snapshots of their family life, including recent photos of Rocky, who is now a toddler.

Kourtney’s storyline on the show often centers on motherhood and her desire for a more private life, which frequently clashes with the demands of the reality show and her sisters. The birth of Rocky and the blending of their two families—Kourtney’s children Mason, Penelope, and Reign, and Travis’s children Landon and Alabama—provides a constant source of fresh, personal content for The Kardashians.

• 5 Shocking Facts About Anna Congdon Penn State Sweetheart To Nfl Fiances Social Media Firestorm Cc90e

4. The Kardashians Season 7: Caitlyn’s Return and Family Tensions

The current season of the Hulu show, The Kardashians Season 7, which premiered in late 2025, has been teased as one of the most dramatic yet. The season promises to delve into "drama, trauma, and truth," with a key plot point being the unexpected return of Caitlyn Jenner to the family's on-screen life.

Viewers are tuning in for a "shocking revelation" involving Kim, heightened family tensions, and the ongoing saga of Khloé’s personal journey. This continuous cycle of personal disclosure and high-stakes drama is the engine that keeps the family's media relevance perpetually high, successfully transitioning the "Keeping Up" format to the modern streaming landscape.

5. Kylie Jenner’s "King Kylie" Era and Beauty Trends

Kylie Jenner remains a powerhouse in the beauty industry with Kylie Cosmetics. In 2025, she has been actively embracing a nostalgic "King Kylie" aesthetic, reminiscent of her early rise to fame, which is driving new makeup and fashion trends.

Her summer 2025 makeup routine, featuring the "Sorbet" look, received significant media attention, demonstrating her continued ability to drive product sales and dictate beauty standards. While Kim focuses on the massive SKIMS valuation, Kylie maintains her position as a global beauty influencer, constantly adapting her brand to the fast-moving trend cycle.

6. Kendall Jenner’s 818 Tequila Dominance

Kendall Jenner has successfully leveraged her supermodel status into a serious entrepreneurial venture with 818 Tequila. The brand continues to grow and is frequently featured on the Hulu show and in celebrity circles.

Her business success, combined with her continued high-profile modeling career—walking in major fashion shows and securing lucrative endorsements—maintains her relevance. Kendall's focus on a premium spirits brand provides a distinct, high-end entity within the family's diverse business portfolio, further expanding their topical authority across multiple industries.

7. The "Momager" Factor: Kris Jenner’s Unwavering Control

No discussion of the Kardashian-Jenner empire is complete without acknowledging Kris Jenner. The "Momager" continues to be the strategic force behind every major business deal, reality TV contract, and media narrative. Her ability to pivot the family from E! to Hulu, secure record-breaking business valuations, and manage the public image of six global superstars is the foundation of their ongoing success.

As the family continues to evolve—with Kim focused on law and finance, Kourtney on family, and the younger sisters on their respective brands—Kris ensures that the core product, the family itself, remains a cohesive, profitable, and endlessly fascinating entity for the public to consume.

The Future: Beyond Reality TV

The success of The Kardashians on Hulu proves that the family's relevancy is not tied to a single network or format, but to their constant ability to generate fresh, high-stakes content and business news. The topical authority of the Kardashian-Jenner name now extends across fashion (SKIMS), beauty (Kylie Cosmetics), spirits (818 Tequila), and private equity (SKKY Partners).

With a $5 billion valuation for SKIMS and the continuous stream of personal drama in Season 7 of the Hulu show, the family is not just "keeping up" with the times; they are setting the pace for celebrity-driven entrepreneurship in 2025 and beyond.