The retail world is often unforgiving, and even celebrity star power can't guarantee success. As of late 2023, fans of HGTV’s *Good Bones* were saddened by the news that Two Chicks District Co., the home furnishings and goods store extension of Mina Starsiak Hawk’s brand, would be closing its doors to the public. This closure marks a significant and emotional chapter for the entrepreneur and real estate investor, highlighting the fierce challenges faced by local businesses in a market dominated by larger competitors. The store, which served as a physical embodiment of the *Two Chicks and a Hammer* aesthetic, offered everything from unique home goods to exclusive *Good Bones* merchandise, alongside a popular bistro area. This article dives deep into the latest updates surrounding the closure, the biography of its founder, Mina Starsiak Hawk, and what this development means for the future of the Two Chicks brand. This is the most current information available as of December 2025.
Mina Starsiak Hawk: A Complete Entrepreneurial Profile
The story of Two Chicks District Co. is inextricably linked to the journey of its founder, Mina Starsiak Hawk. She is not only a celebrated television personality but also a dedicated real estate investor and entrepreneur whose roots are firmly planted in Indianapolis, Indiana. Here is a detailed biography and profile of the HGTV star:- Full Name: Mina Starsiak Hawk
- Date of Birth: November 26, 1987
- Place of Birth: Indianapolis, Indiana
- Primary Profession: Real Estate Investor, Home Renovator, Television Personality
- Co-Founder: Two Chicks and a Hammer (with her mother)
- Owner: Two Chicks District Co. (Retail Store)
- Known For: Starring in the HGTV series *Good Bones*
- Parent: Karen E. Laine (Co-founder of Two Chicks and a Hammer)
- Sibling: Tad Starsiak
- Estimated Net Worth: Approximately $2 million (derived primarily from HGTV work and renovation projects)
The Rise and Heartbreaking Fall of Two Chicks District Co.
The idea for Two Chicks District Co. was to create a physical shopping experience that mirrored the unique style and warmth seen on *Good Bones*. It was more than just a retail space; it was a destination. The store was first opened in the Fountain Square neighborhood of Indianapolis before a second location was opened in Noblesville, Indiana, on Logan Street. The Noblesville location, for example, operated for only about seven months before the closure announcement.What Two Chicks District Co. Offered
The retail venture was strategically split into three main zones, aiming to capture different aspects of the home and lifestyle market:- Good Bones Merch: Exclusive branded items related to the HGTV show, catering directly to the loyal fan base.
- Home Goods and Furnishings: A curated selection of home décor, furniture, and unique accents that reflected the signature Two Chicks style.
- Giftable Eye: A section dedicated to smaller, more accessible items perfect for gifts, which often included local artisan products.
- The Bistro: A dedicated space that allowed customers to relax and enjoy food and drinks, turning the shopping trip into a full experience.
The Reason Behind the Closure
The news of the store’s closure at the end of 2023 was shared by Mina Starsiak Hawk, who described herself as "heartbroken." The decision to shut down the retail operation, even with the backing of a major HGTV star, points to the immense pressure on small, local businesses. Several factors were implied or cited in reports regarding the closure:- Competition from Big Box Stores: The difficulty of competing on price with large national retailers proved to be a major hurdle for the local boutique model.
- Market Over-extension: There was speculation that the Two Chicks brand may have over-extended its resources by launching multiple large ventures simultaneously, including the retail store, a wedding venue, and a new company headquarters.
- Financial Uncertainty: The closure came at a time when Mina Starsiak Hawk was also candidly discussing a period of financial "unsure time" following the conclusion of the *Good Bones* series, stating she had to actively create her own income streams.
The End of a Store, Not the End of a Brand: The Future of Two Chicks
While the closing of Two Chicks District Co. is a clear setback, it is crucial to understand that it does not signify the end of the broader Two Chicks brand. The core business, Two Chicks and a Hammer, remains a powerful entity in the home renovation and real estate investment space. The legacy of the retail store will likely be folded back into the digital and media presence of the company. The Two Chicks brand is an established topical authority in the areas of:- Midwestern Home Renovation
- Historic Home Restoration
- Real Estate Investment Strategies
- DIY and Home Styling
- Community Revitalization in Indianapolis
What's Next for Mina Starsiak Hawk?
Mina Starsiak Hawk is a dynamic entrepreneur who is unlikely to slow down. Her future focus is expected to center on:- Two Chicks and a Hammer: Continuing the core business of home renovation and real estate investment in the Indianapolis area.
- Media Ventures: Leveraging her HGTV fame through new projects, speaking engagements, and her personal podcast, where she has been open about her professional and personal challenges.
- Digital Presence: Shifting the retail focus to an online platform, potentially offering curated home goods and merchandise directly through e-commerce channels.
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