Black Friday 2025 is set to be the single best day of the year to purchase a new television, with industry predictions pointing to unprecedented discounts on premium display technologies. As of December 18, 2025, we are tracking major retailers like Amazon, Best Buy, and Walmart, where the newest 2025 models are already seeing early, significant price reductions, but the real savings will hit during the Black Friday week. This year’s sales are particularly exciting because the new generation of flagship TVs has pushed last year’s top-tier models—including high-end OLEDs and Mini-LEDs—into the "must-buy" discount category, with savings expected to exceed $1,000 on many sets. The key to scoring the best deal is understanding the current TV landscape: new 2025 models from Samsung and Sony have introduced advancements like 5-layer tandem OLED stacks and enhanced AI processors, making the 2024 models immediately cheaper. This guide breaks down the seven categories where you can expect the deepest, most valuable Black Friday TV deals, ensuring you get a massive screen upgrade without breaking the bank.
The 2025 TV Technology Landscape: Why Deals Will Be Massive
The television market in 2025 is defined by a fierce battle between three core technologies: OLED, QD-OLED, and Mini-LED. This intense competition is the primary driver for the spectacular Black Friday price wars.- OLED (Organic Light-Emitting Diode): Still the king of perfect blacks and infinite contrast, the technology is getting brighter. The introduction of new "MAX OLED" and tandem stack technology in 2025 models like the Samsung S95F is pushing the previous generation's stellar C-series and B-series LG OLEDs to record-low prices.
- Mini-LED (Quantum Dot/QLED): Mini-LED backlighting, used by brands like Samsung (Neo QLED), Sony (BRAVIA 7, BRAVIA 9), and TCL, offers near-OLED black levels with significantly higher peak brightness, making them ideal for bright living rooms. These models are seeing the steepest percentage drops, often exceeding 35% off MSRP.
- AI Processing: Almost every major 2025 TV, including the Sony BRAVIA 8 II, features advanced AI processors (like Sony's XR Processor or Samsung's Vision AI) to enhance color, contrast, and clarity in real-time. This means the older, non-AI models are now considered "legacy" and will be heavily discounted.
7 Black Friday TV Deals That Will Deliver the Biggest Savings
1. The Flagship OLED Price Plunge: Last Year’s LG C-Series
The LG C-Series is consistently one of the best-selling OLED TVs globally, and its predecessor, the LG C5 or even the highly-reviewed LG C3, will be the biggest victim of the 2025 price cuts.- The Prediction: Expect the 65-inch LG C5 OLED to drop below the $1,500 mark, and the 55-inch version to fall under $1,000.
- Why It’s a Must-Buy: It features a 120Hz refresh rate, HDMI 2.1 support for next-gen gaming consoles (PlayStation 5 and Xbox Series X), and perfect contrast. This is the best value for a premium home theater experience.
- Target Retailers: Best Buy, Amazon.
2. The Entry-Level OLED Steal: The LG B-Series
For shoppers who want the OLED experience without the flagship price tag, the LG B-Series (like the LG B5 mentioned in early predictions) is the answer. It offers an OLED panel with a slightly less powerful processor than the C-Series.- The Prediction: The 48-inch to 55-inch LG B5 OLED will be the cheapest entry point for a true OLED, with prices starting around $699.99 for the smaller sizes.
- Why It’s a Must-Buy: This is a perfect TV for a bedroom, a dedicated gaming monitor, or a small apartment living room. The picture quality is indistinguishable from the C-Series for most casual viewers.
3. High-End QD-OLED Discounts: The Samsung S95D/S90D Series
With the 2025 release of the Samsung S95F (featuring the new tandem OLED stack), the 2024 S95D and S90D QD-OLED models will see aggressive discounting. QD-OLED combines the perfect blacks of OLED with the brightness and color volume of Quantum Dot technology.- The Prediction: The 65-inch Samsung S95D is likely to see a price drop of over $1,200 from its launch MSRP, making it competitive with Mini-LED prices.
- Why It’s a Must-Buy: If you watch TV in a bright room but still want OLED contrast, QD-OLED is superior to standard OLED. This is a chance to get a truly cutting-edge panel technology at a mid-range price.
Understanding the Black Friday TV Deal Tiers
4. The Budget 4K Bargain Hunter: TCL and Hisense
If your goal is simply the largest 4K screen for the lowest price, the budget brands like TCL and Hisense are where you should focus. These brands consistently offer the deepest percentage discounts.- The Prediction: Look for 75-inch Mini-LED or QLED models from TCL and Hisense to drop below $800. Smaller 50-inch and 55-inch non-QLED 4K Smart TVs will be available for under $200.
- Why It’s a Must-Buy: These are ideal for a secondary TV, a garage, or for anyone prioritizing screen size over absolute picture perfection. The TCL QD6 model, for instance, offers a great budget performance with the Fire TV platform.
- Target Retailers: Walmart, Amazon, Target.
5. The Premium LCD Contender: Sony BRAVIA 7 and BRAVIA 5
Sony's 2025 TV lineup, featuring the BRAVIA 5, BRAVIA 7, and BRAVIA 9 Mini-LED models, has set a new standard for high-end LED performance. The previous year's high-end Mini-LEDs will be heavily discounted.- The Prediction: Expect steep discounts on the 2024 Sony Mini-LED models, with the 65-inch size potentially seeing a 30% reduction.
- Why It’s a Must-Buy: Sony’s motion processing and color accuracy are often considered the best in the business, making these sets perfect for movie buffs and sports fans.
6. The 8K Future-Proofing Deal: Samsung Neo QLED 8K
While 8K content is still niche, Black Friday is the only time these ultra-premium sets become remotely affordable. The release of the 2025 Samsung QN990F Neo QLED 8K will push the 2024 8K models to their lowest-ever prices.- The Prediction: The 75-inch 8K models will see the largest dollar-amount discounts, potentially $2,000 or more off MSRP, as retailers clear inventory.
- Why It’s a Must-Buy: If you are buying a TV to last for the next 5-7 years, an 8K model ensures you are ready for future content and can take advantage of the best upscaling technology available today.
7. The Lifestyle TV Discount: The Samsung Frame Pro Series
Samsung’s "The Frame" series, which doubles as an art display, is rarely discounted outside of major holidays. The release of the 2025 Frame Pro Series makes the previous generation a prime target.- The Prediction: Expect discounts of 20-25% across all sizes of the 2024 Frame TV, making the 55-inch model a strong contender for a stylish living room upgrade.
- Why It’s a Must-Buy: This TV is for those who value aesthetics as much as picture quality. Black Friday is the only time the art subscription and mounting bundles become truly affordable.
Expert Black Friday TV Shopping Strategy: When to Buy
The best Black Friday TV deals are rarely found on Black Friday itself. Early Black Friday sales, which begin in the first two weeks of November, are often when the most desirable, limited-stock doorbusters appear.To maximize your savings, focus on the following strategy:
- October/Early November: Look for "Early Black Friday" ads from major retailers. These often feature the previous year's mid-range models (e.g., 2024 Mini-LEDs) at their lowest prices.
- Mid-November (The Week Before Thanksgiving): This is when the flagship doorbusters are announced. Be ready to purchase the LG B5 OLED or the discounted Samsung S90D QD-OLED immediately, as stock is limited.
- Black Friday Weekend (The Day After Thanksgiving): This is the best time for deep discounts on budget brands like TCL and Hisense, where savings can hit 50%.
- Cyber Monday: Often a great time for smaller-sized TVs (48-inch, 50-inch) and accessories like soundbars and streaming sticks (Apple TV, Roku, Fire Stick) that complement your new TV.
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