Revealed: Hoda Kotb's Massive $20 Million+ Salary And Multi-Million Dollar Empire

The question of "how much money does Hoda Kotb make" has become one of the most searched queries in broadcast journalism, reflecting her status as a top-tier media personality. As of December 2025, the veteran journalist and beloved co-anchor of NBC’s *Today* show commands one of the highest salaries in morning television, a figure that has dramatically increased since she took over the main co-anchor role.

Her financial success is not solely tied to her on-air work, however. Hoda Kotb’s estimated net worth of $30 million is a testament to a multi-faceted career that includes best-selling books, speaking engagements, and strategic real estate investments. While her initial salary for the main co-anchor spot was reported at $7 million, recent, more competitive contract negotiations have reportedly pushed her annual earnings from NBC well into the eight-figure range.

Hoda Kotb: A Comprehensive Biography and Career Profile

Hoda Kotb is an Egyptian-American broadcast journalist, television personality, and author whose career spans over three decades. Her journey from local news stations to the co-anchor desk of one of America’s most-watched morning shows is a masterclass in journalistic persistence and personal resilience.

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• Full Name: Hoda Kotb
• Date of Birth: August 9, 1964
• Place of Birth: Oklahoma, United States (to Egyptian parents)
• Education: Virginia Tech (B.A. in Broadcast Journalism, 1986)
• Early Career: Began her career in the late 1980s with reporting and anchoring roles at local affiliates across Mississippi, Illinois, and Florida.
• NBC News Debut: Joined NBC News as a correspondent for *Dateline NBC* in 1998, where she covered a wide range of national and international stories.
• Today Show Start: Became the co-host of the fourth hour of the *Today* show, alongside Kathie Lee Gifford, in 2008. This partnership, known for its unscripted chemistry, became a cultural phenomenon.
• Main Co-Anchor Role: Elevated to co-anchor of the main two hours of *Today* in January 2018, replacing Matt Lauer. She currently co-anchors with Savannah Guthrie.
• Current Roles: Co-anchor of *Today* and co-host of *Today with Hoda & Jenna* (alongside Jenna Bush Hager).
• Authorship: A *New York Times* best-selling author of multiple adult and children’s books.

The Staggering Today Show Salary: From $7 Million to $20 Million+

Hoda Kotb’s primary source of wealth is her long-standing and highly lucrative contract with NBC News. The evolution of her salary reflects her growing influence and the immense value she brings to the network, particularly in the competitive landscape of morning television.

The Initial Co-Anchor Deal

When Kotb was promoted to the main co-anchor position of the *Today* show in early 2018, replacing the disgraced Matt Lauer, her reported salary was a point of significant media discussion. Sources at the time indicated her initial deal was worth approximately $7 million per year. This figure was notably lower than the reported $25 million annual salary of her predecessor, Lauer, highlighting a major discrepancy in pay at the time.

The $20 Million+ Current Earning Potential

As her tenure continued and her popularity soared, Hoda Kotb’s contract was renegotiated to reflect her status as an indispensable figure at the network. While official figures are rarely confirmed by NBC, recent reports suggest her current annual salary is "more than $20 million per year." This puts her in the same elite salary bracket as her co-anchor, Savannah Guthrie, and solidifies her position as one of the highest-paid women in television news.

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This massive salary increase is a direct result of several factors:

• Longevity and Loyalty: Kotb has been with NBC News since 1998, demonstrating over 25 years of commitment to the network.
• Dual Role: She holds two high-profile positions: co-anchor of the main *Today* show hours and co-host of the popular *Today with Hoda & Jenna* fourth hour.
• Ratings Power: Her presence has been crucial in maintaining the *Today* show's ratings dominance and stability, especially during a period of significant transition.

New Contract Details and Future Earnings

In a move that further cements her relationship with the network, Kotb recently signed a new deal with NBC. This contract extends her contributions beyond the daily show, including an agreement to cover the next two Olympic Games and provide exclusive interviews. However, this period of high earnings has also been accompanied by industry rumors. One recent report suggested that network executives were questioning the justification of her high salary in the current media landscape, leading to speculation about her potential departure from the show by the end of 2024. This high-stakes negotiation environment is often what drives the salary figures of star anchors to such staggering heights.

Beyond the Studio: Hoda Kotb's Diversified Income Streams

While the NBC salary forms the core of her wealth, Hoda Kotb’s estimated $30 million net worth is significantly bolstered by her successful career as an author and her shrewd property investments.

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The Lucrative Power of Best-Selling Books

Kotb is a prolific and successful author, a career path that has provided a substantial secondary income stream. Her books, which often focus on themes of inspiration, hope, and personal reflection, have consistently landed on the *New York Times* best-seller lists.

Key best-selling titles that contribute to her wealth include:

• *Hoda: How I Survived War Zones, Bad Hair, Cancer, and Kathie Lee* (Adult Memoir)
• *I've Loved You Since Forever* (Children's Book)
• *I Really Needed This Today* (Collection of Quotes and Stories)
• *This Just Speaks to Me* (Inspirational Collection)
• *Hope Is a Rainbow* (Children's Book)
• *Jump and Find Joy: Embracing Change in Every Season of Life* (Inspirational)

The consistent success of these publications, spanning both adult and children's literature, generates significant royalties and advances, proving her appeal extends far beyond the television screen.

Multi-Million Dollar Real Estate Portfolio

A significant portion of Hoda Kotb's net worth is tied up in her multi-million dollar property portfolio, which includes several high-value homes in the affluent New York area.

• Long Island Waterfront Home: Kotb owns a beautiful waterfront property on Long Island, which serves as one of her primary residences.
• Manhattan Apartment: She previously maintained a luxurious apartment in Manhattan, valued at several million dollars, which is typical for a major New York-based television personality.
• Bronxville, NY Purchase: In a very recent move in April 2024, Kotb purchased a new suburban home in Bronxville, New York, for $2.9 million. This investment, coinciding with rumors of her potential shift away from the daily grind, demonstrates a continued strategy of high-value real estate acquisition.

These assets, combined with her reported $30 million net worth, paint a clear picture of a highly successful financial empire built on media, authorship, and strategic investment. Her earning power, currently estimated at over $20 million annually from NBC, ensures that her financial influence in the world of broadcast journalism will continue to be a dominant topic of discussion for years to come.