Sharelle Rosado, the powerhouse broker and star of Netflix's Selling Tampa, has built an empire with Allure Realty, but her personal story is just as compelling as her professional success. As of December 2025, fans are continuously curious about the woman behind the brand, particularly her diverse heritage and family roots. Her striking appearance and the unique nature of her last name often lead to questions about her ethnic background, which is a rich tapestry of different cultures.
The reality star and former U.S. Army veteran is open about her identity, which is rooted in a blend of African-American and Latino ancestry. This dual heritage has played a significant role in shaping her personal and professional journey, giving her a unique perspective that she brings to the luxury real estate market in Tampa, Florida.
Sharelle Rosado: Full Biography and Profile
Sharelle Rosado is a successful entrepreneur, television personality, and military veteran known for her leadership as the CEO of Allure Realty, a luxury, all-Black, all-female real estate brokerage featured on the Netflix reality series Selling Tampa. Her life is a testament to discipline, ambition, and the power of a strong, diverse identity.
- Full Name: Sharelle Rosado
- Date of Birth: October 16, 1987
- Age (as of 2025): 38 years old
- Place of Birth: Columbus, Georgia (some sources also mention Tampa, Florida)
- Hometown/Upbringing: Phenix City, Alabama, and Columbus, Georgia
- Nationality: American
- Ethnicity: Mixed-Race (African-American and Latino)
- Father's Name: Dennis 'Danny' Rosado (Latino descent)
- Mother's Ethnicity: African-American
- Siblings: Has two siblings (details kept private)
- Military Service: United States Army (Veteran, served two tours in Afghanistan)
- Career: Real Estate Broker, CEO of Allure Realty, Television Personality
- Television Show: Selling Tampa (Netflix)
- Partner/Fiancé: Chad 'Ochocinco' Johnson (Former NFL Star)
- Children: Has four children from previous relationships and one daughter (born January 2022) with Chad Johnson, making her a mother of five.
- Education: Holds a Master's degree in Business Administration (MBA)
- Current Residence: Tampa, Florida
Unpacking Sharelle Rosado's Mixed Ethnic Background
The foundation of Sharelle Rosado's unique identity lies in the heritage of her parents. Her ethnic background is often a topic of discussion among fans, largely due to her last name, 'Rosado,' which typically suggests a connection to Spanish-speaking cultures. This curiosity is well-founded, as her ancestry is indeed bicultural.
Sharelle Rosado's father, Dennis 'Danny' Rosado, is of Latino descent. While the specific country of origin for her paternal family is not widely publicized, the surname Rosado is a common Spanish and Portuguese name, pointing to her deep Latino heritage.
Conversely, her mother is African-American. This combination of a Latino father and an African-American mother places Sharelle in the category of a mixed-race individual, specifically one with Afro-Latino roots, though she publicly identifies as a Black woman. This mixed heritage is a source of pride and complexity, reflecting the diverse demographics of the United States, particularly in the South where she was raised.
The Impact of Her Dual Heritage on Identity and Career
Sharelle Rosado's journey from a young woman raised by a single mother in Phenix City, Alabama, to a successful CEO and reality star is inextricably linked to her identity. Her diverse background has arguably influenced her life in several profound ways, providing her with resilience and a broad cultural understanding.
Resilience and Discipline: Her upbringing, combined with her service in the United States Army, instilled a high level of discipline and a strong work ethic. She served two tours in Afghanistan, a period that refined her leadership skills—a trait she now utilizes to lead her all-female, primarily Black and diverse team at Allure Realty. The military environment, which values merit over background, likely reinforced her ability to succeed regardless of her mixed-race identity.
Cultural Fluency in Real Estate: Tampa, Florida, is a highly diverse market with significant African-American and Hispanic populations. Her personal connection to both cultures—her African-American roots and her Latino ancestry—gives her a unique edge. This cultural fluency allows her to connect authentically with a wide range of clients and understand the nuances of the diverse communities in which Allure Realty operates. The brokerage itself, which champions diversity, is a reflection of her own background.
Public Identity as a Black Woman: Despite her mixed heritage, Sharelle has publicly identified as a Black woman. This choice highlights the complex nature of racial identity in America. By leading an all-Black, all-female brokerage, she has become a powerful figure for representation, demonstrating the success of Black women in the high-stakes world of luxury real estate. This focus on Black excellence is a core component of the Selling Tampa narrative and Allure Realty's brand.
Sharelle Rosado's Family Life and Current Status
Beyond her professional achievements, Sharelle Rosado's personal life remains a key interest for her fans, particularly her high-profile relationship with former NFL wide receiver Chad 'Ochocinco' Johnson. The couple's journey is a popular subplot for those following the Selling Tampa star.
Engagement and Partnership: Sharelle and Chad Johnson became engaged in January 2021. Their relationship is often featured in the media, showcasing their blended family.
A Growing Family: Rosado is a dedicated mother. She has four children from previous relationships, and in January 2022, she and Chad Johnson welcomed their first child together, a daughter. This commitment to her large family—a source of both joy and complexity—is a central part of her life and a relatable aspect for many viewers.
Life in Tampa: Sharelle's decision to establish Allure Realty in Tampa, Florida, was strategic. The city's thriving real estate market and diverse population provided the perfect backdrop for her vision. Her current life in Tampa, balancing the demands of a CEO, a reality star, and a mother of five, continues to solidify her status as a multifaceted public figure. Her story is a compelling blend of military discipline, entrepreneurial spirit, and a rich, mixed-race identity that fuels her success.
The continued success of Allure Realty and her presence on Netflix ensure that Sharelle Rosado remains a relevant and inspiring figure. Her authentic representation of a powerful woman with a strong, diverse ethnic background serves as a powerful testament to the modern American success story.
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