The $525 NSFW Horse Shirt: 5 Shocking Details Behind Travis Kelce's Most Controversial Date Night Outfit

As of December 2025, the buzz around Travis Kelce's fashion choices continues to dominate pop culture, but no single garment has sparked more curiosity—or controversy—than the infamous horse-print shirt. This button-down, worn during a high-profile date night with Taylor Swift in New York City, quickly became a viral sensation, not for its sophisticated design, but for its surprisingly NSFW (Not Safe For Work) pattern that left fans and, most notably, his brother Jason Kelce, in stitches. We dive deep into the designer, the staggering price tag, and the R-rated details that made this shirt a permanent fixture in the annals of Kelce-Swift lore. The story of the "Travis Kelce Horse Shirt" is actually a tale of two shirts: one a piece of strip club memorabilia, the other a high-fashion, potentially scandalous statement piece. However, the shirt that truly broke the internet was the latter—a bold, artistic print that proved even a seemingly innocent equestrian pattern can hide a multitude of suggestive details, leading to one of the most hilarious and memorable moments on the *New Heights* podcast.

The Man Behind the Viral Fashion: Travis Kelce's Profile

While his fashion choices make headlines, Travis Kelce remains one of the most dominant and decorated tight ends in NFL history. His profile provides context for his bold style, which often mixes high-end designer pieces with street-wear sensibility.

• Full Name: Travis Michael Kelce
• Date of Birth: October 5, 1989
• Age (as of December 2025): 36
• Hometown: Westlake, Ohio
• NFL Team: Kansas City Chiefs (Drafted in 2013)
• Position: Tight End (#87)
• Notable Achievements: 3x Super Bowl Champion, 9x Pro Bowler, 4x First-team All-Pro.
• Podcast: Co-host of the highly popular *New Heights* podcast with his brother, Jason Kelce.
• Fashion Brand: Founder of his own clothing line, Tru Kolors.
• Relationship Status: Dating global superstar Taylor Swift.

The Controversial Jacquemus "Simon Shirt": A Deep Dive

The "horse shirt" that became a tabloid fixture was worn by Kelce during a double date night in New York City's SoHo neighborhood with Taylor Swift and friends. The garment instantly drew attention, not just because of the high-profile outing, but because of its distinctive and, upon closer inspection, rather explicit motif.

1. The Designer and The Name

The infamous shirt is officially the La Chemise Jean printed bowling shirt by the French luxury fashion house, Jacquemus. More specifically, it is often referred to as the Jacquemus Simon shirt. The brand, known for its playful and artistic aesthetic, is a favorite among celebrities, and Kelce is no stranger to wearing luxury labels like Louis Vuitton and Bottega Veneta in his famous "tunnel 'fits." The shirt itself retailed for a high-end price, listed between $495 and $525.

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2. The NSFW Pattern That Went Viral

The pattern that sparked the controversy features a scene of people and horses in what Kelce described as an "artsy" print. However, the artistic nature of the print was quickly overshadowed by its suggestive content. The debate centered on whether the imagery depicted a pastoral equestrian scene or something much more explicit. The graphic featured a rearing horse and a nude or partially-clothed figure in a compromising position with the animal.

3. The New Heights Roast: "Horse C***"

The shirt's infamy was cemented when his brother, Jason Kelce, brought it up on their wildly popular *New Heights* podcast. Jason, known for his unfiltered commentary, brutally roasted Travis's choice of attire. Jason joked that the shirt looked like it was "decked out in horse penises and people having sex" or "a button-down with horses and people f***ing on it." The playful, R-rated commentary between the brothers drove the story into the mainstream, turning the Jacquemus piece into a viral meme. Travis, in his defense, maintained that he had only seen "artsy people and horses" and was unaware of the more explicit details until Jason pointed them out.

4. The "Taylor Effect" and Astronomical Exposure

The exposure from the date night and the subsequent *New Heights* discussion provided an "astronomical" boost for the designer and the shirt. The "Taylor Effect"—the proven phenomenon where anything Taylor Swift or her partner wears, mentions, or touches sees a massive surge in sales and interest—was fully in play. The Jacquemus shirt quickly sold out in many places, and countless knock-offs and homages (like the "Simon Print Horse Scene Shirt" sold by third-party vendors) flooded the market, solidifying its status as a piece of pop culture history.

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5. The Other "Horse Shirt": Crazy Horse 3

To maintain topical authority on the keyword "travis kelce shirt horse," it’s essential to mention the other, less controversial shirt. Earlier in his career, and separate from the Taylor Swift era, Kelce was photographed wearing a T-shirt featuring the logo of the Crazy Horse 3 strip club in Las Vegas. This shirt is a common piece of merchandise and a nod to his celebratory, post-game antics, but it lacks the high-fashion controversy and viral longevity of the Jacquemus button-down. While both shirts feature a "horse" theme, the *New Heights* roast ensures the Jacquemus piece remains the true subject of fascination.

Travis Kelce's Equestrian Entities and LSI Keywords

The choice of a horse-themed shirt, whether intentional or not, aligns with Kelce's subtle yet genuine connection to the equestrian world. This connection provides a wealth of relevant entities and LSI keywords that deepen the article's authority:

• Kentucky Derby: Kelce is known to be an equestrian fan and has attended the Kentucky Derby, detailing his experience on the *New Heights* podcast.
• Swift Delivery: Kelce even has a share in a three-year-old racehorse named Swift Delivery, owned by Team Valor and Gary Barber. While the horse was named before his relationship with Taylor Swift, the coincidence is a great talking point and a key entity.
• Tunnel 'Fits: The term used to describe the elaborate, designer outfits Kelce wears while walking into the stadium before games. These 'fits, often featuring luxury brands, established his reputation as an NFL fashion trendsetter long before the controversial shirt.
• Jacquemus: The French luxury brand responsible for the controversial shirt.
• La Chemise Jean: The specific model name of the shirt.
• Jason Kelce Roast: The viral moment from the *New Heights* podcast that made the shirt famous.
• Tru Kolors: Kelce's own fashion line, highlighting his entrepreneurial spirit in the clothing industry.

The "Travis Kelce Horse Shirt" is more than just a piece of clothing; it's a perfect storm of celebrity dating, high fashion, fraternal humor, and a surprisingly explicit pattern. It is a testament to the power of the Kelce-Swift phenomenon, proving that even a single, $525 Jacquemus button-down can become a multi-million-dollar viral moment, permanently linking the NFL star's style to the most unexpected of fashion controversies.

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