From Duck Plump To Bardi Beauty: 7 Must-Know Facts About Cardi B's Lip Gloss Empire

The world of celebrity beauty is constantly evolving, and as of December 12, 2025, no star is making bigger 'money moves' in the cosmetic space than Cardi B. Her influence, particularly in the lip product category, has reached a fever pitch, driven by a viral Super Bowl commercial and the impending launch of her own beauty empire. Fans are no longer just asking what lip gloss the rap icon is wearing; they want to know everything about the products she endorses and, crucially, the ones she is creating herself.

The current buzz centers on her high-profile partnership with a major drugstore brand, which saw a specific plumping lip gloss become a sensation, while behind the scenes, legal filings confirm that her long-rumored personal line is finally coming to fruition. This comprehensive guide breaks down the latest, most up-to-date facts on every lip product move the Grammy-winning artist has made, from her iconic collaborations to the shades that are about to define the next era of her style.

Cardi B: The Mogul's Profile and Biography

Belcalis Marlenis Almánzar, known professionally as Cardi B, has cemented her status as one of the most influential figures in modern music, fashion, and now, beauty. Her journey from a reality television personality to a global superstar is marked by a distinct, unapologetic personal style that has captivated millions.

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• Full Name: Belcalis Marlenis Almánzar
• Born: October 11, 1992
• Birthplace: The Bronx, New York City, U.S.
• Occupation: Rapper, Songwriter, Actress, Television Personality, Entrepreneur
• Major Beauty Ventures: Partnership with NYX Cosmetics (2024), Launch of Bardi Beauty (Trademark filed, upcoming 2025 launch)
• Notable Collaborations: Tom Ford (Sold-out lipstick), Formula Z Cosmetics
• Signature Style: Known for bold, colorful, and glamorous makeup looks, often featuring a dramatic eye and a full, glossy lip.

The Viral Sensation: Cardi B and NYX Duck Plump

The most recent and significant development in the "Cardi B lip gloss" narrative came in early 2024 when she took center stage in NYX Professional Makeup's first-ever Super Bowl commercial.

The "Lips Only" Super Bowl Ad

The ad, titled "Lips Only," was a major moment for both the brand and the star. Cardi B served as the pitchwoman to introduce the new Duck Plump High Pigment Plumping Lip Gloss. The commercial was a humorous and empowering campaign that challenged traditional beauty narratives, with the rapper's unmistakable flair driving the product’s visibility.

• Product: NYX Duck Plump High Pigment Plumping Lip Gloss
• Event: Super Bowl LVIII (2024)
• Campaign Goal: To promote the new plumping gloss line and inject humor into the beauty space.

The Exclusive 'Cherry Spice' Shade

Coinciding with the massive Super Bowl campaign, NYX launched an exclusive new shade of the Duck Plump gloss: 'Cherry Spice.' This strategic move ensured that the buzz from the commercial translated immediately into sales, giving fans a limited-edition product directly tied to Cardi B's endorsement. The high-pigment, plumping formula of the gloss quickly became a must-have, with the rapper's seal of approval making it one of the most talked-about drugstore lip products of the year.

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The Future is Bardi: Inside the Upcoming Bardi Beauty Brand

While the NYX collaboration is a current success, the long-term focus for Cardi B's beauty empire is her own line. The star has made significant power moves to establish her own brand, signaling a transition from product endorser to a beauty mogul in the same league as Rihanna and Kylie Jenner.

The Bardi Beauty Trademark

Cardi B has officially filed legal documents to lock down the rights to the phrase 'Bardi Beauty.' This trademark covers a vast array of cosmetic products, indicating a comprehensive line that will extend far beyond just lip gloss. The filing includes:

• Makeup (including lip products)
• Fragrance
• Skincare
• Hair products
• Nail products

This wide scope shows her intention to build a long-term, high-value brand that encompasses her entire beauty aesthetic, giving her fans access to her full regimen.

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The 2025 Revolve Partnership

In a major business announcement, Cardi B confirmed an expansion of her empire through a new venture with the Revolve Group. This partnership is slated to launch a dedicated beauty line and a fashion brand, with the first product drops scheduled for later in 2025. This strategic alliance with a major retailer like Revolve positions Bardi Beauty for a massive, high-profile market entry. Cardi B has expressed a desire to build a brand that is authentically hers, even stating that her native Bronx "needed blush," indicating a personal, community-focused touch to her products.

Beyond the Gloss: Other Iconic Cardi B Lip Products

Cardi B's history with lip products is rich with high-impact moments that have consistently led to product sell-outs and viral trends, establishing her as a true tastemaker in the cosmetics world.

The Tom Ford 'Cardi' Lipstick

One of her most memorable early beauty moments was the Tom Ford 'Cardi' lipstick. The vibrant blue shade, part of the brand's Boys & Girls collection, was so popular that it sold out in less than 24 hours after its launch. This event demonstrated her immense power to move product and create instant demand, foreshadowing her future success in the beauty industry.

Endorsements and Hidden Gems

While her own brand is on the horizon, Cardi B has occasionally shown love for other products. She has been associated with Formula Z Cosmetics, a brand that has found its way onto the lips of several influencers and celebrities. Her makeup looks often feature a mix of high-end and accessible brands, providing a blueprint for her fans to recreate her glamorous, often nude-toned and glossy lip looks. The combination of her high-fashion endorsements and her accessible NYX collaboration highlights her versatile appeal to a broad consumer base.